Feature31 May 2023

Richard Shotton in seven

Answering seven questions about his life and career is Richard Shotton, an author, consultant and trainer, who focuses on applying findings from psychology and behavioural science to marketing. 

News31 May 2023

Poor survey design will drive respondents away, ASC hears

Liam Kay-McClean

Poor survey design is damaging the future of the market research industry, with respondents increasingly averse to badly-made and over-long surveys, last week's ASC conference on survey fraud, data quality and best practice heard.

News31 May 2023

Tracking generative AI: How are insights suppliers using it?

With the launch of OpenAI’s ChatGPT tool last year followed by Google's Bard, the insights sector has been investigating the potential impact of generative artificial intelligence ( AI).

News31 May 2023

Rise in UK supermarket sales around coronation

UK supermarkets saw a 12.3% rise in sales in the four weeks ending 20th May, according to data from NIQ.

News31 May 2023

IPA appoints Laurence Green as director of effectiveness

The Institute for Practitioners in Advertising ( IPA) has appointed Laurence Green as director of effectiveness, leading the organisation's effectiveness research and awards. 

News31 May 2023

Glow hires three

Research technology company Glow has made three appointments, including sales directors in the UK and Hong Kong.

News31 May 2023

Toluna and financial services firms establish Consumer Duty taskforce

Research technology and panel company Toluna has partnered with financial services business Legal & General and financial consultancy Phoenix to form the Consumer Duty Consortium, which aims to develop a response to meeting the requirements of the regulation.  

News30 May 2023

Audiencerate and Nexi partner on data

Identity hub for data-driven advertising Audiencerate has partnered with European pay technology firm Nexi as part of an expansion into the finance industry.

News30 May 2023

ICO warns businesses over Capita data breach

The Information Commissioner’s Office ( ICO) has urged companies using outsourcing firm Capita’s services to urgently check their data security following a data breach earlier this year.

Feature30 May 2023

A private life: What does the public think of personal data stores?

Liam Kay-McClean

Data privacy is one of the major issues of the modern age. Research from the BBC has explored how personal data stores could be used to give people back control.

News30 May 2023

Revenues double at Data City

Data company Data City has doubled its revenues to £1.6m and is aiming to release a company data tool for next year.

News30 May 2023

UKRI updates researcher roles

UKRI is simplifying and harmonising role types for projects it finances in a drive to reduce bureaucracy and simplify funding.

News30 May 2023

ITV builds advertising campaign analysis tool

ITV has created a new platform to help brands measure outcomes from television advertising across both regional and national campaigns.

News26 May 2023

Yabble creates research plugin for ChatGPT

Insights company Yabble has launched a ChatGPT artificial intelligence plugin for end-to-end research.

News26 May 2023

AppsFlyer launches PC and gaming insights tool

Data analytics firm AppsFlyer has expanded its cross-platform measurement tool to include PCs and gaming consoles.

News26 May 2023

Roots Research hires head of business development

Fieldwork and research services business Roots Research has appointed Kasia Churchill as head of business development.

News26 May 2023

Amazon most connected brand in US for fifth year

Amazon has been named the most connected brand in the US for the fifth year in a row, according to Opinium’s Most Connected Brands Index.

News26 May 2023

Rival Group appoints siblings as co-CEOs

Liam Kay-McClean

Consumer insights company Rival Group has named siblings Jennifer Reid and Andrew Reid as co-chief executives.

Opinion25 May 2023

Debriefs should be face-to-face again

Michael Brown

Real-world debriefs allow researchers to convey complexity and build stronger client relationships.

News25 May 2023

Publicis Sapient takes full stake in AI research joint venture

Digital agency Publicis Sapient has acquired AI research and development joint venture Publicis Sapient AI Labs, which it co-launched three years ago with Elder Research and Tquila, as it looks to expand its use of generative AI.

News25 May 2023

Human8 partners with Japanese research agency SevenSeas

Research consultancy Human8, formerly InSites Consulting, has signed a strategic partnership with SevenSeas Marketing Research, based in Tokyo.

News25 May 2023

Brandwatch adds Reddit communities to social insights service

Social insights company Brandwatch has expanded the social panels tool within its research platform to include Reddit data.

News24 May 2023

EthOS creates AI tool for qual data

Qualitative research and insights business EthOS has launched a generative artificial intelligence ( AI) tool to analyse qualitative data.

News24 May 2023

Ad agency Leith launches research practice

Katie McQuater

Edinburgh-headquartered advertising agency Leith has established a full-service market research practice, with Paul Drawbridge joining the business to lead the new offer.

News24 May 2023

MRS EDI changemaker award finalists announced

The Market Research Society has announced the seven finalists for its equality, diversity and inclusion ( EDI) changemaker award.

News24 May 2023

Rep Data appoints research SVP

Full-service data collection firm for quantitative primary research Rep Data has named Steven Snell as senior vice-president of research.

News24 May 2023

Behaviorally makes senior hire for China business

Consumer marketing insights business Behaviorally has appointed Yolanda Yao as director, customer success to its Shanghai office.

News24 May 2023

Sprinklr launches AI customer experience tool

Customer experience management company Sprinklr has created an AI tool to gather insights from unstructured customer experience data.

Feature24 May 2023

Lived experiences: Capturing the heritage of Ecuadorian women

Katie McQuater

Peer-to-peer interviews have documented the rich heritage of black and Afro women in Ecuador, to recognise and share knowledge as part of an oral history project. 

News24 May 2023

Former Qualtrics exec joins Hypothesis

Los Angeles-headquartered insights and strategy agency Hypothesis has appointed Judy Mahtaban to its leadership team as chief growth officer.

News23 May 2023

Data quality partnership expands to three countries

The Global Data Quality Partnership, a coordinated effort to address risks to data quality in the market research, consumer insights and analytics industry, has accepted new members in Australia, Canada and Austria.

News23 May 2023

Commercial radio audience hits new high

Commercial radio has reached a record weekly audience of 38.7 million people in the UK, according to quarterly figures from commercial radio industry body Rajar.

News23 May 2023

Meta fined €1.2bn by Irish Data Protection Commission

Liam Kay-McClean

The Irish Data Protection Commission has fined Meta €1.2bn after an investigation into the transfer of personal data by Facebook between the US and the EU.

News23 May 2023

Bretcha to stay on as Esomar director until 2024

Following the announcement of the departure of Esomar chief executive Parves Khan, the association has confirmed that Joaquim Bretcha will remain as director general until September 2024.

News23 May 2023

System1 creates digital ad evaluation tool

Advertising effectiveness firm System1 has launched a Test Your Ad Digital tool to help predict and improve digital advertising’s commercial impact with input from social media company Pinterest.

Feature23 May 2023

Chapel Down CEO Andrew Carter is counting on a new appreciation of English wine

Jane Simms

Jane Simms sits down with the chief executive of wine producer Chapel Down to talk leadership, building brands and buying British.

Opinion22 May 2023

The joy in our work: The benefits of research

It is important to recognise and embrace the benefits of working in the market research industry.

News22 May 2023

Course5 Intelligence secures $28m investment

Analytics and artificial intelligence solutions company Course5 Intelligence has raised $28m in a funding round as it looks to invest in advanced AI technology.

News22 May 2023

Aspect to launch Manchester viewing facility

Face-to-face research company Aspect Viewing Facilities will open a new site in Manchester city centre in June.

News22 May 2023

MRS and MTab partner on training and certification

Research industry body MTab has partnered with the Market Research Society ( MRS) to provide training and resources through a savings membership programme.

News22 May 2023

Esomar chief executive to leave next month

Liam Kay-McClean

Dr Parves Khan, chief executive at Esomar, will leave her role at the end of June.

News22 May 2023

The Forge expands business in The Netherlands

Strategy consultancy The Forge has appointed Joris Westerman as director in its innovation practice, based in Amsterdam.

News19 May 2023

Wunderman Thompson agrees digital accessibility deal

Creative and technology consultancy Wunderman Thompson has arranged a strategic partnership with digital accessibility provider Level Access.

News19 May 2023

UK consumer confidence rises in May

Consumer confidence in the UK has continued its recovery with a three-point increase to -27 in May, according to GfK’s Consumer Confidence Index.

News19 May 2023

Voxpopme creates ChatGPT-driven survey generation tool

Qualitative research platform Voxpopme has launched an artificial intelligence video survey automation tool.

News19 May 2023

Ninth Seat becomes a B Corp

Full-service market research company Ninth Seat has gained B Corporation status.

News19 May 2023

NBCUniversal partners with Comscore on local ads

Media evaluation firm Comscore has agreed to become NBCUniversal’s preferred partner for its local advertising currency.

News18 May 2023

Brandwatch adds GPT AI tech

Enterprise social insights company Brandwatch has updated its in-app artificial intelligence analyst to include GPT technology.

Opinion18 May 2023

Start not with ‘why’ but with ‘so what?’

If ChatGPT can give us all the answers, surely it is how we question that becomes more important? We must unlearn our obsession with answers to become infatuated with questions.

Opinion18 May 2023

Start not with ‘why’ but with ‘so what?’

Leanne Tomasevic

If ChatGPT can give us all the answers, surely it is how we question that becomes more important? We must unlearn our obsession with answers to become infatuated with questions.

News18 May 2023

4media creates game testing tool

Market research and communications company 4media Group has launched an insight tool to help game developers carry out playtesting during the game product development process.

News18 May 2023

Pierrine Consulting launches development studies division in Nigeria

Lagos-based research and strategy company Pierrine Consulting has launched a development studies division focused on social and public policy.

News18 May 2023

Ipsos acquires Chinese health research business

Ipsos has agreed to acquire prescription drugs insight firm Shanghai Focus RX Research for an undisclosed amount.

News18 May 2023

Potentia Insight names director of delivery

Digital market research agency Potentia Insight has appointed Ruth Watts as director of delivery.

Feature17 May 2023

Sparking success: How insight is helping Panasonic expand

Liam Kay-McClean

Japanese-owned Panasonic is one of the world’s biggest electronics companies, but is now using insight to expand beyond the consumer electronics category in Europe.

News17 May 2023

EyeSee names new CEO

Behavioural research company EyeSee has named Joris De Bruyne as chief executive, replacing Oliver Tilleuil.

News17 May 2023

Comscore partners on US local TV measurement

Media evaluation firm Comscore has agreed a deal to act as the local television currency for Cleveland, US, based independent station WBNX-TV.

News17 May 2023

AI regulation needed, says OpenAI CEO

Greater regulation is needed for artificial intelligence ( AI) with a new agency required to license new AI firms, the chief executive at ChatGPT creator OpenAI has told the US congress.

News17 May 2023

MRS publishes updated code of conduct

Greater clarity around the use of nationally representative samples and a greater focus on data analytics best practice are included in the MRS’s updated 2023 code of conduct.

News17 May 2023

SAM hires MD for Germany

Market research firm SAM Sensory and Consumer Research has named Pushan Tagore as managing director, Germany.

News16 May 2023

Survey finds increased uptake of CX research

Organisations are increasingly demanding customer experience research and insights, according to a report published by UserTesting.

News16 May 2023

Advertising executive named new CEO of Twitter

Elon Musk, chief executive of Twitter, has announced that the company has appointed Linda Yaccarino as its new chief executive, after he acquired the social media network last year.

News16 May 2023

M/A/R/C buys Horowitz Research

Insights and strategies consulting business M/A/R/C Research has acquired insights provider Horowitz Research.

News16 May 2023

Calls for more investment in American Community Survey

The data infrastructure of the United States is “at risk” due to under-investment in the American Community Survey ( ACS), according to a report published by advocacy group The Census Project.  

News16 May 2023

New chair at Pureprofile

Data and insights company Pureprofile has appointed Linda Jenkinson as non-executive director and chair, as Andrew Edwards retires from the board.

News15 May 2023

Toluna to acquire MetrixLab

Liam Kay-McClean

Global insights technology and panel provider Toluna has agreed to acquire market research and insights business MetrixLab from marketing research firm Macromill for an undisclosed amount.

News15 May 2023

Dentsu Creative names Asia-Pacific chief growth and product officer

Media and data firm Dentsu has appointed Dan Paris to the newly-created role of chief growth and product officer at Dentsu Creative Asia-Pacific.

News15 May 2023

UKRI provides £103m for research infrastructure

UKRI has invested £103m in upgrading the UK’s research infrastructure, including supporting the country’s digital research infrastructure and funding for a digital heritage centre in Liverpool.

News15 May 2023

Walr hires key account leader

Research technology company Walr has appointed Stefan Heidenreich as head of key accounts.

News15 May 2023

OneMagnify acquires data analytics and AI company

Marketing and data company OneMagnify has acquired data analytics and artificial intelligence ( AI) business RXA for an undisclosed amount.

Feature15 May 2023

How I work: Steve King, CEO, Black Swan

Katie McQuater

In the latest of a series exploring research leadership, Steve King, chief executive and co-founder of Black Swan, discusses scheduling time for collaboration, turning off notifications and communicating with clients by text.

News12 May 2023

EU parliament backs AI restrictions and facial recognition ban

Liam Kay-McClean

The European parliament has voted in favour of a ban on biometric surveillance and restrictions on generative AI and foundation models such as ChatGPT.

News12 May 2023

DJS Research makes two promotions

Employee-owned market research consultancy DJS Research has made two senior promotions, with Alex Belcher named associate director and Anna Hegarty becoming senior research manager.

News12 May 2023

Marketing effectiveness drops almost two-thirds in two years

Short-term performance marketing effectiveness has fallen 62% over the past two years, according to the DMA.

News12 May 2023

Blue Yonder names insight director for qual

Market research business Blue Yonder Research has appointed Elspeth Bradley as qualitative insight director.

News12 May 2023

Bilendi & Respondi hires director for north of UK

Market research digital services company Bilendi & Respondi has appointed Tim Corrigan as associate director, north.

Feature12 May 2023

Minding your own: How one agency is approaching the Mindful Business Charter

Margot Goldman-Edwards

In 2020, Firefish Group became the first research agency to sign the Mindful Business Charter. 

Feature12 May 2023

Minding your own: How one agency is approaching the Mindful Business Charter

Sian Stranks

In 2020, Firefish Group became the first research agency to sign the Mindful Business Charter. 

News11 May 2023

Discrimination still a problem in UK advertising, finds industry survey

A large-scale study of representation and inclusion in the advertising industry has indicated that while an overall sense of belonging has improved, the picture is more mixed for women, ethnic minorities and people identifying as LGB+.

Opinion11 May 2023

More needs to change to democratise market research

The research industry needs to respect the modern consumer and understand what is going to make them want to complete surveys.

News11 May 2023

Talking Medicines creates AI tool for patient experiences

Health data technology company Talking Medicines has launched a generative artificial intelligence ( AI) tool to provide insights on healthcare patients’ experiences, opinions and sentiment.

News11 May 2023

Sampling can boost brand performance, finds System1

Product samples in the drink industry have a long-term impact on brand equity, according to research from advertising effectiveness business System1 and bar discovery app Dusk.

News11 May 2023

Former Google director joins Circana

Liam Kay-McClean

Consumer behaviour advisory firm Circana has named Amy Marentic as president, global solutions.

News11 May 2023

Behaviorally expands Chicago office with new hire

Shopper research consultancy Behaviorally has appointed Julie Jimoh as vice-president, client development, in its Chicago office.

Opinion10 May 2023

The method is the message in youth cultural insight

Involving young people to a greater extent in research projects can lead to better insight.

News10 May 2023

QuestionPro buys Patient Safety Group

Survey research and insights services business QuestionPro has acquired Patient Safety Group, a technology platform that helps health systems and hospitals collect and analyse patient and employee safety insights.

News10 May 2023

Forsta creates data visualisation tool

Market research, customer experience and employee experience technology company Forsta has released a visualisation and data storytelling tool.

News10 May 2023

Comscore revenues drop in Q1

Revenue at media evaluation firm Comscore has fallen 2.6% in the first quarter of 2023, according to the firm’s latest financial results.

News10 May 2023

NatCen hires analysis director

The National Centre for Social Research has appointed Lovisa Moller as director of analysis.

News10 May 2023

Kantar Public names senior directors

Evidence and advisory company for government and the public sector Kantar Public has appointed Donna Phillips and Vicky Petrie as senior directors.

Opinion9 May 2023

Bethan Blakeley: Bridging the gap

The Impact columnist discusses ways for researchers to get involved in bridging the gap between analytics and research.

News9 May 2023

Simpplr raises $70m in Series D funding

Employee experience platform Simpplr has secured $70m in Series D funding in an investment round led by Sapphire Ventures with participation from existing investor Norwest Venture Partners.

News9 May 2023

On Device Research hires ANZ commercial director

Brand measurement company On Device Research has named Mark Griffiths in the newly created role of commercial director for Australia and New Zealand.

News9 May 2023

Apollo Intelligence names strategic advisory board member

Healthcare and life sciences data and insights business Apollo Intelligence has appointed Lynnette Cooke, former global chief executive officer at Kantar Health, to its strategic advisory board.

News9 May 2023

Outbrain makes several promotions

Recommendation platform for the open web Outbrain has made a number of promotions, including Ayal Steiner as executive vice-president, brand solutions and Stephanie Himoff as executive vice-president, global publishers.

News9 May 2023

Kin + Carta acquires Edinburgh data firm

Global digital transformation consultancy Kin + Carta has acquired data services provider Forecast Data Services to help strengthen its enterprise data and artificial intelligence ( AI) services.

News5 May 2023

Last few days for Research Heroes nominations

The deadline for nominations for the Market Research Society ( MRS) Research Heroes awards is 5pm on Tuesday 9th May.

News5 May 2023

Factworks expands to Bangalore

Market research agency Factworks has opened an office in Bangalore, India, and promoted Medha Sarkar as chief executive officer for the new site.

News5 May 2023

Comscore and Magna expand local TV agreement

Media evaluation company Comscore has expanded its partnership with Magna, the investment and intelligence company of IPG Mediabrands, to use Comscore’s local television ratings data to inform TV buys.

News5 May 2023

Zappi launches advertising performance tool

Consumer insights platform Zappi has published a consumer-centric advertising development system to help develop digital and television advertisements.

News5 May 2023

CMA begins AI review

The Competition and Markets Authority ( CMA) has launched a review into large language models and generative artificial intelligence ( AI).

News4 May 2023

Research Live Awards 2023 open for entries

The Research Live Awards, part of the wider Market Research Society ( MRS) awards, has been launched for 2023.

Opinion4 May 2023

Don’t turn your back on sustainability during a recession

Researchers should be sustainability activists, especially during tough times.

News4 May 2023

Discuss releases generative AI qual tool

Insights video platform firm Discuss has created a generative artificial intelligence ( AI) tool to help scale qualitative research using ChatGPT creator OpenAI.

News4 May 2023

Government research with The Data City to identify business clusters

Leeds-based data consultancy The Data City has won a contract with the Department for Science, Innovation and Technology ( DSIT) and Cambridge Econometrics to map high-potential business clusters in the UK.

News4 May 2023

Kantar launches brand performance tracker

Kantar has developed a brand performance tracker offering daily benchmarks and short-term forecasts for marketers.

News3 May 2023

Marketing agency Growgetter co-launched by Kristin Luck

Kristin Luck, founder of ScaleHouse Consulting, and Jennifer Mancusi, formerly of Voxpopme, have co-founded marketing agency Growgetter.

News3 May 2023

Dunnhumby and Eagle Eye win John Lewis contracts as part of customer loyalty focus

Retail business The John Lewis Partnership ( JLP) has agreed partnerships with customer insights, loyalty and marketing businesses Dunnhumby and Eagle Eye, and appointed Emily Wells as its first head of loyalty.

News3 May 2023

Escalent appoints Barnes as president

Detroit-headquartered data analytics and advisory business Escalent has promoted Christopher Barnes to president.

News3 May 2023

Behaviorally hires previous exec as VP of consultancy

Francesca Sussman, formerly a consultant at Behaviorally, has rejoined the consumer marketing insight business as vice-president of its TransactionPath consultancy.

Feature3 May 2023

A new blend: Researching coffee culture in the Middle East

Lucy Hobbs

The Middle East is the birthplace of coffee, and café culture newcomers in Bahrain and Saudi Arabia are increasingly offering a new ‘third place’ for people, finds Lucy Hobbs.

News3 May 2023

Foresight Factory develops business decision-making platform

Consultancy Foresight Factory has launched an artificial intelligence-based insights platform aimed at enterprise consumer brands, as it looks to offer ‘an antidote to the insights industry’.

News3 May 2023

Research fuelling a fifth of Sunday newspaper stories

Liam Kay-McClean

Almost one-in-five Sunday newspaper articles relied on market research between 2022 and 2023, according to research from the Market Research Society ( MRS) and Camargue.

News3 May 2023

Sky’s Patrick Béhar named global CEO of Kantar Media

Kantar Media has appointed Patrick Béhar as global chief executive, effective from September 2023.

News2 May 2023

Geoffrey Hinton quits Google and warns of dangers of AI

Liam Kay-McClean

Dr Geoffrey Hinton, a researcher known by some as the “Godfather of AI”, has quit Google and warned of the dangers of the technology.

News2 May 2023

M.E.L Research names senior research manager

Social research agency M.E.L Research has promoted Bronwyn Vermaat to senior research manager.

News2 May 2023

OnePoll joins the British Polling Council

Market research and opinion polling company OnePoll has joined the British Polling Council.

News2 May 2023

Interbrand and Principia Advisory launch ethics practice

Global brand consultancy Interbrand has created a brand integrity and ethics practice in partnership with advisory network Principia Advisory.

Opinion2 May 2023

Crystal clear: What is crystallisation and why should I use it?

Researchers can use crystallisation to uncover multiple aspects of reality and experience.

News2 May 2023

Empower Translate hires chief revenue officer

Insight localisation agency Empower Translate has appointed Jonny Bates as chief revenue officer.