News31 October 2023

Brands must improve approach to the menopause, says IPA

Only 7% of women aged 35 to 60 think brands and retailers are performing ‘very well’ at catering to the menopause, according to research from the IPA.

News31 October 2023

Improvement in depiction of intimacy on TV, finds Ofcom

The portrayal of sexual relationships has improved and modernised in recent years, according to research from Ofcom into audience attitudes to sex and violence on television.

News31 October 2023

MediaSense appoints strategic accountability head

Media advisory business MediaSense has appointed its former client director, Oliver Barker, to the newly created role of head of strategic accountability.

News31 October 2023

Advertising spend up 1% in Q2, says AA and Warc

Liam Kay-McClean

There was a marginal rise in advertising spending in the second quarter of 2023 led by good performances in online advertising, according to the latest Advertising Association ( AA) and Warc Expenditure Report.

News31 October 2023

UK profit warnings decrease for first time in two years

The number of profit warnings issued by UK-listed companies decreased year-on-year in the third quarter of 2023, according to figures from EY-Parthenon, the strategy consulting arm of Ernst & Young.

Opinion30 October 2023

Bethan Blakeley: Learning on the job

Bethan Blakeley

The Impact columnist shares the excitement she feels when she gets to pick something from her shiny list.

News30 October 2023

Former Liverpool FC research director launches advisory business

Ian Graham, formerly head of research at Liverpool Football Club, has established sports advisory consultancy Ludonautics.

Opinion30 October 2023

Instituting silliness: Play unlocks the whole human

Using play techniques can trigger more detailed insights in qual.

News30 October 2023

Unilever shifts sustainability focus and appoints growth & marketing chief

Katie McQuater

Unilever has changed its approach to sustainability and appointed Esi Eggleston Bracey to the newly created role of chief growth and marketing officer.

News30 October 2023

Snapchat to measure ad campaign sales for clients

Social messaging app Snapchat has partnered with Circana ( formerly IRI) for measurement of the impact of its advertising on campaign sales and return-on-investment ( ROI).

News30 October 2023

Behaviorally promotes several in US

Shopper marketing consultancy Behaviorally has appointed Sheryl Brie to lead behavioural qual as part of a raft of promotions within its US team.

News27 October 2023

Foxtel Media appoints Kantar Media for audience measurement

Kantar Media has been commissioned by Australian broadcaster Foxtel to deliver an audience measurement service ingesting data collected from subscribers’ set top boxes.

News27 October 2023

Ada Lovelace Institute publishes AI evidence review

With the UK set to host an AI safety summit, the Ada Lovelace Institute has published an independent evidence review on public attitudes about artificial intelligence, saying that the public view is often “overlooked or absent” in decisions about it.

News27 October 2023

Morning Consult expands sales senior team

Data intelligence company Morning Consult has appointed Taylor Ashy as senior vice-president, SaaS ( software-as-a-service) solutions and promoted Brian James to senior vice-president, custom solutions. 

News27 October 2023

Delighted adds survey tool

Customer experience measurement business Delighted, part of Qualtrics, has launched a tool for building do-it-yourself surveys.

News26 October 2023

ESRC funds six projects for £12.1m

The ESRC is investing £12.1m in six research projects to examine pressing regional, national and international issues.

News26 October 2023

Cint launches brand measurement tool

Research technology firm Cint, with its subsidiary firm Lucid, has released a brand lift measurement tool combining social platform and attitudinal data.

News26 October 2023

Pureprofile appoints two to UK team

Global data and insights company Pureprofile has appointed Samantha Cooke and Tyrone S’ng to its UK team.

News26 October 2023

WPP revenues fall in Q3

Advertising giant WPP saw a surprise reduction in revenue in the third quarter of 2023, dropping 1.8%, according to the firm’s quarterly financial update.

News26 October 2023

Catalyx hires COO and marketing head

Insight and innovation company Catalyx has appointed Philip Norminton as chief operating officer and Jack Hillaby as head of marketing.

Feature26 October 2023

X marks the spot: One year on from Twitter's takeover

Liam Kay-McClean

It is a year since Twitter was bought by Elon Musk. Liam Kay-McClean examines how the past year has affected research on the platform, now rebranded as X.

News25 October 2023

Ipsos acquires Behaviour & Attitudes in Ireland

Katie McQuater

Ipsos has bought Irish opinion, social and market research agency Behaviour & Attitudes ( B&A), merging the business with its operations in Ireland. 

News25 October 2023

EU study highlights racism towards people of African descent

Almost half of people of African descent in the European Union face racial discrimination in their daily lives, according to research from the EU Agency for Fundamental Rights ( FRA).

News25 October 2023

MEL Research hires senior evaluation lead

Birmingham-based social research business MEL Research has appointed Holly Taylor-Dunn as senior evaluation lead.

News25 October 2023

Kantar expands Link AI tools

Kantar has increased its range of artificial intelligence ( AI) features in its brand strategy and creative development portfolio to include a celebrity recognition tool.

News25 October 2023

New leadership structure at Thinks

Katie McQuater

Ben Shimshon, co-founder and managing partner at Thinks Insight & Strategy, formerly BritainThinks, has been appointed as chief executive at the agency.

News24 October 2023

Revenues up at System1

Marketing decision-making platform System1 has increased revenues by 55% for the third quarter of 2023, its latest financial results show.

News24 October 2023

Dive acquires Swedish mystery shopping business

Mystery shopping and customer service improvement firm Dive has acquired Swedish mystery shopping and customer development company Custitude for an undisclosed amount.

News24 October 2023

Recollective names chief revenue officer

Online community platform for qualitative research Recollective has appointed Costa Constantakis as chief revenue officer.

News24 October 2023

Equativ integrates with NinaData

Finnish buying intent data platform NinaData has integrated with advertising technology business Equativ.

News24 October 2023

SMEs support GDPR reforms, says DMA

Two-thirds of small and medium enterprises ( SMEs) support reforms to data privacy regulations in the UK, according to research from the Data & Marketing Association ( DMA).

Feature24 October 2023

Camille Nicita, global CEO, Human8: 'I am a big believer in potential'

Katie McQuater

Research Live caught up with Camille Nicita, newly appointed CEO at Human8, to discuss how she plans to focus on unifying the company’s 10 businesses.

Opinion23 October 2023

How researchers can fight fraud in online surveys

What are the three ways that market research firms can combat survey fraud?

News23 October 2023

Insights Association criticises Washington DC data tax proposal

Market research industry trade body The Insights Association has written to the city council for Washington DC to ask for a proposal to tax consumer data to be rejected.

News23 October 2023

'Not plain sailing': Closing the insights and analytics gap

Katie McQuater

Triangulating sources and democratising data are key to bringing the disciplines together, according to a panel of insights and analytics professionals.

News23 October 2023

Barb issues tender for panel recruitment survey

Television audience measurement body Barb has issued an invitation to tender for its Establishment Survey and panel recruitment contract.

News23 October 2023

Blue Yonder names associate director

Market research agency Blue Yonder Research has appointed Gemma Mitchell as associate director.

News23 October 2023

Kantar Public launches qualitative AI tool

Kantar Public has partnered with Faculty AI to build an AI-based data synthesis tool for qualitative research.

News20 October 2023

UKRI expands fellowship scheme

UK Research and Innovation has doubled the scale of its Policy Fellowships programme and expanded the range of research disciplines involved.

News20 October 2023

Australian advertising industry worth $53bn

Advertising contributes $53bn to Australia’s economy every year, equalling 2.1% of the nation’s gross domestic product ( GDP) in 2022, according to research from Deloitte.

News20 October 2023

Sharp drop in UK consumer confidence in October

UK consumer confidence fell nine points in October with a 14-point plunge in the major purchase index in the run-up to Christmas, according to the latest GfK Consumer Confidence Index.

News20 October 2023

Ipsos releases corporate reputation tool

Ipsos has launched an artificial intelligence-based platform for modern brand, risk and reputation management.

News20 October 2023

Attest launches video survey tool

Consumer research platform Attest has released a new video response tool for qualitative and quantitative research.

Feature19 October 2023

Signed, sealed and delivered: The Offical Charts' CEO on music consumption trends

Liam Kay-McClean

The Official Charts chief executive Martin Talbot tells Liam Kay-McClean about how his job has become more complex – but fascinating.

News19 October 2023

IAS launches 'made for advertising' detection tool

Media measurement and optimisation platform Integral Ad Science has created an AI-based site detection and avoidance tool.

News19 October 2023

SightX to focus on Europe and Asia-Pacific

Research technology business SightX has moved Daryl Maloney McCall into a new role focused on company growth in Europe and Asia-Pacific.

News19 October 2023

2CV expands US team

International market research agency 2CV has appointed Phillip Coote as vice-president of new business for the firm’s US team.

News19 October 2023

Market research budgets revised down in Q3, finds Bellwether

Liam Kay-McClean

Market research budgets have been marginally revised down by 1.5% during the third quarter of 2023 while main media marketing budgets rose at their quickest pace in early 2021, according to the latest Bellwether report by the Institute of Practitioners in Advertising ( IPA).

News19 October 2023

RSS calls for data and statistics apprenticeships improvements

The Royal Statistical Society ( RSS) has called for data skills apprenticeships to be strengthened after a survey showed 60% of the UK public has no statistics or data analysis training.

News18 October 2023

British regular pay grows faster than inflation

Average wage growth in Britain rose above inflation in August, according to data from the Office for National Statistics, while food prices decreased between August and September.

News18 October 2023

Red C Research promotes two

Dublin-headquartered research agency Red C Research has made two promotions to its senior team.

News18 October 2023

Codeit launches verbatim data analysis tool

Artificial intelligence coding tool provider Codeit has released a tool to analyse, autocode and extract themes from verbatim data.

News18 October 2023

Nextdoor releases advertising measurement tools

Neighbourhood networking platform Nextdoor has created several tools to increase advertising performance both online and offline.

News18 October 2023

Pureprofile appoints non-executive director to board

Market research firm Pureprofile has appointed Mark Heeley to its board of directors, effective immediately.

News17 October 2023

Ofcom to examine future of terrestrial TV

Television regulator Ofcom has launched a call for evidence on how the rise of streaming platforms will affect the future of broadcast TV.

News17 October 2023

Scientists map the human brain

A group of scientists have developed an atlas of the genetic, cellular and structural makeup of the human brain and the nonhuman primate brain, as part of the National Institutes of Health’s ‘Brain Research Through Advancing Innovative Neurotechnologies ( BRAIN) initiative.

News17 October 2023

Kepler releases AI marketing platform

Global marketing consultancy Kepler has launched an artificial intelligence ( AI) marketing and insights platform called Kepler Creative.

News17 October 2023

Ronin names client services director

Business-to-business data company Ronin has appointed David Sutterby as director of client services.

News17 October 2023

UK launches funding challenge for tackling AI bias

The UK government has made investment of up to £400,000 available to companies working on projects to tackle bias and discrimination in artificial intelligence ( AI) systems.

Feature17 October 2023

How I work: Joanne Pearson, global customer insight director, Jaguar Land Rover

Liam Kay-McClean

Joanne Pearson, global customer insight director at Jaguar Land Rover discusses hybrid working, allyship and mentoring others.

Feature16 October 2023

Hitting the accelerator: Insight at Aston Martin

Liam Kay-McClean

The world of luxury is changing, but carmaker Aston Martin is racing to stay ahead of the competition and in its customers’ lives.

News16 October 2023

Delineate moves HQ to west Wales

Research technology company Delineate has moved its headquarters to Ceredigion, west Wales, making its new office the centre of operations for its global customer base.

News16 October 2023

ISBA, Samba TV, Kantar and Comscore work on TV measurement

Origin, the UK cross-media measurement initiative led by advertising industry trade body ISBA, has agreed to use Samba TV to support the capture and analysis of television viewing behaviour.

News16 October 2023

Dentsu and VideoAmp partner on ad currency data

Media group Dentsu and advertising technology firm VideoAmp have partnered on strategic audience advertising buys across seven major US media companies.

News16 October 2023

MRS Gen Z Summit: Inclusivity, crisis and the 'real' self

Liam Kay-McClean

Inclusivity, authenticity, the digital world and the lingering impact of Covid-19 were among the key themes that emerged in the Market Research Society's Gen Z Summit, held in London on Thursday 12th October.

News16 October 2023

‘Smart data’ programme funded by UKRI

The government’s public body for innovation, UK Research and Innovation ( UKRI), is to invest £59m in Smart Data Research UK ( SDR UK), an initiative focused on new forms of data for researchers.

News13 October 2023

Harris Poll and Maru Group partner on insight tools

Global public opinion, analytics and market research consultancy The Harris Poll is working with insights platform Maru Group, both part of Stagwell, on AI research products.

News13 October 2023

Nielsen names Warren Jenson president

Nielsen has made Warren Jenson president in addition to his current role as chief financial officer.

News13 October 2023

Economic issues partly blamed on Brexit by UK voters

British voters are pessimistic that Brexit will turn out well and more than half believe leaving the EU is causing economic problems, according to Public First and UK in a Changing Europe.

News13 October 2023

Zefr and Meta collaborate on Reels advertising analysis

Brand safety and suitability technology firm Zefr has made its AI-based brand suitability tool available across Facebook and Instagram Reels.

News13 October 2023

Kortext and Microsoft release AI student tools

Digital learning and student engagement company Kortext has partnered with Microsoft on AI study tools.

Opinion12 October 2023

The feedback epidemic antidote

From building a hypothesis on what's working – and what is not – to asking employees to experience the brand for themselves, John Sills offers four tips for businesses looking to obtain feedback without bombarding customers.

News12 October 2023

UK workers less optimistic about job prospects, according to YouGov and Cebr

Consumer confidence in the UK increased from 100.7 to 101.0 in September, according to data from YouGov and Centre for Economics and Business Research ( Cebr), but outlook on job security faltered, declining by 5.5. points.

News12 October 2023

Stravito hires marketing VP

Insights platform Stravito has appointed My Truong as vice-president of marketing.

News12 October 2023

SurveyMonkey adds MaxDiff analysis

Online survey company SurveyMonkey has introduced a MaxDiff analysis tool to its software.

News12 October 2023

Leadership changes at Crowd DNA

Liam Kay-McClean

Crowd DNA, Strat7 Group’s cultural insight and strategy consultancy, has appointed Elliot Pigram as global managing director, replacing founder and chief executive Andy Crysell, with Crowd DNA group managing director Matilda Andersson also due to leave the company.

News11 October 2023

Kin + Carta rebrands southeast Europe hub

Global digital transformation consultancy Kin + Carta has launched a south-eastern European delivery hub following its acquisition of software development company Melon Group last year.

News11 October 2023

Research Live awards judges announced for 2023

The 2023 judging panel for the Research Live awards, part of the MRS Awards, has been announced.

News11 October 2023

Kada Research hires two

Sheffield-based international research consultancy Kada Research has appointed Emily Rimmer and Louis Mitchell as research consultants with immediate effect.

News11 October 2023

Tesco and Dunnhumby expand digital media offer

Tesco Media has expanded the company’s in-store and online digital media offer with Tesco-owned consumer insight firm Dunnhumby.

Feature11 October 2023

'Broader than just market research': Insight is central to Haleon's growth plans

Katie McQuater

Consumer healthcare firm Haleon views human understanding as a competitive advantage. James Sallows tells Katie McQuater what this means for the organisation.

Advertisement feature11 October 2023

Research reveals stigma around mental health alive and kicking

Despite more awareness and openness about mental health than ever before, new research shows stigma still prevents many young people from speaking to a medical professional.

News11 October 2023

Karen Halligan named CEO of OzTAM

OzTAM, Australia’s television audience measurement company, has appointed Karen Halligan as chief executive, effective from 27th November.

News10 October 2023

Designit grows Americas team

Experience innovation agency Designit has appointed Kevin O'Connor as director of growth and Meghan Byrnes-Borderan as executive experience design director, based in New York.

News10 October 2023

Dell launches generative AI tool

Technology company Dell has released a generative artificial intelligence ( AI) tool to extract intelligence from data.

News10 October 2023

Econometrics growing in importance, says IPA report

Higher inflation and growing disenchantment with digital evaluation techniques are making econometrics more relevant for marketers, according to a report by Adam&Eve global head of effectiveness Les Binet.

News10 October 2023

Former Nielsen VP joins AudienceProject

Audience measurement company AudienceProject has appointed Paul Barnard as managing director for the UK.

News10 October 2023

World Mental Health Day: A third of Britons have missed work due to stress

Over a third ( 35%) of Britons report that they have taken time off work because of stress in the past year, according to a survey from Ipsos.

News10 October 2023

Current media agency model 'unfit for future', suggests research

Almost a quarter of multinational brands believe the agency model is unfit for future purposes, according to research from the World Federation of Advertisers ( WFA) and global media advisers MediaSense.

News9 October 2023

Wavemaker hires Latin America CEO

Media and technology company Wavemaker, part of WPP’s global media investment branch GroupM, has named Gabriela Vargas as chief executive in Latin America.

News9 October 2023

Viewers open to advertising on streaming channels

Almost two-thirds ( 63%) of British adults are open to advertising on streaming platforms in exchange for free content, according to research published by advertising technology firm The Trade Desk.

Feature9 October 2023

Hit for six: An experience of researching discrimination in cricket

Liam Kay-McClean

A two-year investigation found that racism, class-based discrimination and sexism were widespread in cricket in England and Wales. Marie-Claude Gervais, who led the research supporting the investigation, discusses the experience with Liam Kay-McClean.

News9 October 2023

Nielsen releases media planning tool in South Korea

Nielsen has launched its media planning and optimisation tool Nielsen Media Impact in South Korea.

News9 October 2023

Ed Keller joins Radius board 

New York-headquartered marketing research and insights business Radius Market Research has appointed Ed Keller to its board of directors.

News9 October 2023

Mustard expands team

Manchester-based full service market research agency and consultancy Mustard has made several new hires, including appointing Richard Lomax as senior research manager.

News6 October 2023

Research Live Awards 2023 finalists published

Liam Kay-McClean

The Research Live Awards finalists have been named by the Market Research Society ( MRS) ahead of the MRS Awards later this year.

News6 October 2023

Vypr names new CEO

Manchester-based product intelligence platform Vypr has appointed Chris Williams as its new chief executive.

News6 October 2023

Top 75 UK brands shrink in value, finds Kantar BrandZ

The UK’s top 75 brands fell in combined value in the past year by 14%, with Vodafone retaining it top spot in the Kantar BrandZ rankings.

News6 October 2023

New business development director at Rigour Research

Data collection and analysis agency Rigour Research has appointed George Head as business development director.

News6 October 2023

Blue Marble hires two

Market research company Blue Marble has appointed Katy Allen as associate director and Emma Rose as graduate research executive.

Opinion5 October 2023

Maximum representation: A better way to represent all voices?

Tara Watkins

Maximum representation can be an effective alternative to national representation to better reflect the views and attitudes of minority groups.

News5 October 2023

2CV promotes two

Market research firm 2CV has promoted Jessica Boize to research director and Sharna Willis to associate director.

News5 October 2023

Ofcom refers UK cloud services market to CMA

Regulator Ofcom has referred the UK cloud services market to the Competition and Markets Authority ( CMA) for further investigation after completing its own probe into the industry.

News5 October 2023

MRS Behavioural Science Summit 2023: Climate change and Covid-19

Liam Kay-McClean

The MRS Behavioural Science Summit was held on Thursday 28th September in London. Liam Kay-McClean discusses some of the key takeaways from the day.

News5 October 2023

Rep Data buys Research Defender

Data collection firm Rep Data has acquired fellow New Orleans-based business, research technology company Research Defender.

News5 October 2023

The Archive of Market and Social Research appoints two trustees

Claire Langhamer and Colin McDonald have joined the board of trustees at the Archive of Market and Social Research ( AMSR).

News4 October 2023

October 2023 issue of Impact published: Cricket, music and foresight

The latest issue of Impact magazine has been published by MRS, featuring an in-depth report on the importance of foresight and an interview with the chief executive at the Official Charts Company.

News4 October 2023

UK government to fund 800 AI scholarships

The UK government has invested £8m in artificial intelligence scholarships for 800 people, as well as increased regional funding for universities.

News4 October 2023

Netquest hires client solutions director

Barcelona-based data collection firm Netquest has appointed Jordi Guix as client solutions director.

News4 October 2023

Verve and Basis partner on data quality campaign

Cultural, human and artificial intelligence firm Verve and international insight consultancy Basis have formed a global strategic partnership to address research respondent quality issues.

News4 October 2023

MEL Research names head of evaluation

Birmingham-based social research firm MEL Research has appointed Skye Curtis as head of evaluation.

News3 October 2023

Brox.AI raises $1.9m in funding round

Market research company Brox.AI has raised $1.9m in a seed fundraising round to help launch a brand tracker.

Feature3 October 2023

Ear to the ground: The rise of foresight

In an ever-shifting environment, good foresight builds resilience for what the future may bring. Rob Gray reports on the rise of foresight, why it means more than making predictions, and why people must be at the centre.

News3 October 2023

NIQ appoints country lead for Ireland

Consumer intelligence company NIQ, formerly known as NielsenIQ, has hired David Berry as country manager for the Republic of Ireland.

News3 October 2023

Focus on attention, creative and speed in adverts, finds study

Attention, creativity and speed are the three most important factors driving brand return on investment, according to an advertising effectiveness study.

News3 October 2023

Pegasus Insight hires director

Research and consultancy firm Pegasus Insight has appointed Bethan Cooke as director.

News3 October 2023

Ipsos names UK and Ireland CFO

Liam Kay-McClean

Ipsos has appointed Gary Moore as chief financial officer for the UK and the Republic of Ireland.

Advertisement feature2 October 2023

Q4 The Final Race Webinar: From Insights to Revenue

In today's dynamic and competitive market, real-time consumer insights are vital for crafting effective strategies, especially during sale seasons such s Black Friday and Christmas. Our 2023 forecast predicts a 4% - 6% growth in UK retail sales. These insights help us stay ahead of trends and quickly adapt to changing consumer behavior, which can determine our success.

Opinion2 October 2023

What does the evolution of search mean for market research?

Increasingly, the interface for everything is search, and this has significant ramifications for insights professionals.

News2 October 2023

Amazon to invest up to $4bn in AI firm

Amazon will invest up to $4bn in artificial intelligence ( AI) safety and research company Anthropic as part of a collaboration agreement on AI development.

News2 October 2023

Sagaci Research creates consumer database for 26 African nations

Pan-African data and analytics firm Sagaci Research has launched a consistent consumption dataset covering 26 African nations.

News2 October 2023

Delineate names chief client officer

Real-time brand and campaign tracking firm Delineate has promoted Simon Sketchley to chief client officer.

News2 October 2023

Walnut appoints research director

Research firm Walnut has appointed Jamie Halliday as research director in its qualitative team, effective immediately.