Feature1 November 2021

Learning on the job: the role of apprenticeships

Katie McQuater

The market research sector’s apprenticeship is set to launch following more than two years of work from a group of industry-wide trailblazers. 

News29 October 2021

Comscore partners with Vistar Media

Media measurement firm Comscore has partnered on digital-out-of-home ( DOOH) advertising analysis with programmatic technology company Vistar Media.

News29 October 2021

Facebook to rebrand as 'Meta'

Facebook will change the name of its holding company to Meta to reflect the firm’s focus on developing a ‘metaverse’.

News29 October 2021

MPs more concerned than public about government U-turns

Ipsos Mori research conducted in association with the charity Sense about Science shows that many MPs believe that when the government changes its course of action, people lose confidence in its use of evidence.

News29 October 2021

UK advertising industry poised for strong recovery

The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn. 

News29 October 2021

Nielsen revenues rise in third quarter

Nielsen has increased its revenues in the third quarter of 2021 by 5.5% on a reported basis from the same period in 2020, according to the company’s latest financial accounts.

News29 October 2021

Ipsos hires Karen Fraser to help clients support brand growth

Ipsos in the UK has appointed Karen Fraser as senior director with a wide-ranging remit covering brands, sustainability, creativity, trust and growth. 

News28 October 2021

Spiketrap and Rival Technologies announce AI partnership

Analytics business Spiketrap and mobile market research platform Rival Technologies are to partner on artificial intelligence ( AI) and measurement of qualitative data.

News28 October 2021

InsightsNow adds to senior management team

Behavioural research firm InsightsNow has expanded its management team with the addition of Christina Holstein and Sara Yang. 

News28 October 2021

Government asked to fund industry training programmes

The government should address the UK’s digital skills crisis by supporting industry-led jobs and skills training programmes, according to an open letter by the Market Research Society ( MRS), the Advertising Association ( AA) and the Data and Marketing Association ( DMA).

News28 October 2021

Canvas8 expands US team

Strategic insights practice Canvas8 has appointed Marian St Laurent as its first US-based insights director.

News28 October 2021

Cint to acquire Lucid

Liam Kay-McClean

Digital insights firm Cint Group has agreed to acquire research technology business Lucid.

News28 October 2021

Attest secures $60m in funding

Consumer market research platform Attest has raised $60m in Series B financing in a round that included global venture capital firm NEA and tech investment company Kismet.

Feature28 October 2021

Data to die for: PepsiCo, BT and more on their top sources of insight

With third-party data increasingly important to the insight function, client- and agency-side professionals share their perspectives. 

News27 October 2021

Dentsu hires Adobe regional sales lead

Media firm Dentsu has appointed Mark Atkinson as vice-president Adobe Europe, Middle East and Africa ( Emea) alliance and enterprise sales lead for the company’s customer experience management business Merkle.

News27 October 2021

Television failing to represent black America

Black Americans are more likely to watch diverse television programmes but believe television is not accurately portraying their own identity on screen, according to a report by Nielsen.

News27 October 2021

Quantilope launches automated segmentation tool

Automation provider Quantilope has launched an automated segmentation product, adding a 13th method to its Insights Automation platform. 

News27 October 2021

Smart Eye acquires iMotions

Sweden-based human insight AI firm Smart Eye has acquired hi-tech software development company iMotions for $46.6 million. 

News27 October 2021

Comscore names CFO

Media evaluation firm Comscore has appointed Jon Carpenter as chief financial officer, starting 29th November.

Feature27 October 2021

Pedal to the floor: How Jaguar Land Rover uses insight to stay ahead

Liam Kay-McClean

Its brands have been a cornerstone of the British car industry for decades. For Jaguar Land Rover customer insights director Joanne Pearson, insight is key.

News27 October 2021

Ipsos buys Karian and Box

Ipsos has acquired UK employee research and experience company Karian and Box for an undisclosed sum.

News26 October 2021

Facebook whistleblower calls for greater regulation

Liam Kay-McClean

Facebook’s algorithms are making hate speech and violence on the platform worse and regulation is needed to address the issue, Facebook whistleblower Frances Haugen has told MPs.

News26 October 2021

Voxco hires VP

Survey software company Voxco has appointed Anne Sobecki as vice-president of customer experience. 

News26 October 2021

Ethics guidance issued for machine learning in research

The UK Statistics Authority’s Centre for Applied Data Ethics has published ethics guidance focused on the use of machine learning for research and official statistics.

News26 October 2021

Schlesinger appoints Berger to lead global quantitative strategy

Global data collection and research services company Schlesinger Group has appointed Rob Berger as executive vice-president of global quantitative solutions. 

Advertisement feature26 October 2021

3 reasons why measuring behavior over purchase intent sells more products

Brands today are facing more pressure to move fast and manufacture cheap. But what we’ve learned is that when brands move for the wrong reasons, they leave their audience behind.

News26 October 2021

New hire at Rainmakers

Insights and strategy consultancy Rainmakers CSI has appointed Bea White as an associate consultant.

Opinion25 October 2021

The greater divide

Appreciating the difference between qualitative and quantitative will be an indispensable skill in the years to come.

News25 October 2021

Hall & Partners appoints Tim Wragg CEO

Omnicom-owned insight agency Hall & Partners has named former Kantar exec Tim Wragg as its chief executive effective immediately, succeeding Vanella Jackson, who has become chairperson.

News25 October 2021

InMoment appoints AI product & tech GM

Experience improvement solutions company InMoment has appointed Mehul Nagrani as general manager for AI product & technology. 

News25 October 2021

Research on flexible work suggests mental health and minority groups overlooked

Research conducted by programmatic research technology company Lucid and market research and data consultancy Vitreous World has uncovered feelings of anxiety, inequality and a lack of employee support across underrepresented communities. 

News25 October 2021

Tesco chief customer officer named Advertising Association president

The Advertising Association ( AA) has appointed Alessandra Bellini, chief customer officer and executive sponsor for diversity and inclusion at Tesco, as its president.

News25 October 2021

Ipsos grows revenue by 12.3% in Q3

Revenues at Ipsos rose year-on-year by almost a fifth in the third quarter of 2021, the company’s latest financial results show.

News25 October 2021

Twitter's algorithm boosts rightwing political content

Katie McQuater

Twitter’s algorithm amplifies accounts from the political right more than the political left, according to internal research from the social network.

News22 October 2021

Adspend on social media and TV double that of viewership

Advertisers are spending almost twice as much on television and social media as daily consumption, according to research from Warc.

News22 October 2021

Trust in government remains polarised between leave and remain voters

Katie McQuater

Public trust and confidence in government increased during 2020 after a record low recorded in 2019, but is largely confined to those who voted to leave the European Union, the latest British Social Attitudes survey has found.

News22 October 2021

Suzy to establish technology hub in North Carolina

Market research platform Suzy is to set up a new office in Wilmington, North Carolina and plans to add 40 new jobs over the next three years.

News22 October 2021

Further drop in UK consumer confidence

UK consumer confidence has fallen for the third successive month amid concerns over rising inflation and food and fuel shortages, according to GfK’s consumer confidence index.

News22 October 2021

NPD acquired by private equity company

Market information business The NPD Group is to be acquired by private equity firm Hellman & Friedman, subject to a consultation process.

News21 October 2021

Attest hires VP of sales for North America

Software-as-a-service ( SaaS) consumer research platform Attest has appointed Loree Lash-Valencia as vice-president of sales for its North America operation. 

News21 October 2021

Rep Data expands leadership team

Full-service data collection business Rep Data has appointed two senior directors.

News21 October 2021

Market research expenditure rises

Liam Kay-McClean

Spending on market research has grown for the first time in six years, exceeding marketing executives’ initial predictions for the year, according to the Institute of Practitioners in Advertising’s ( IPA’s) latest Bellwether report.

Opinion21 October 2021

Rory Sutherland: When gains outweigh losses

In his most recently published Impact column, Rory Sutherland reflects on the value of risk and the question of scale. 

News21 October 2021

YouGov rebrands Canadian sports research consultancy

International research and data analytics group YouGov has rebranded Charlton Insights, the Canadian sports research business it acquired in March, as YouGov.

News21 October 2021

Climate change research deleted from government website

Liam Kay-McClean

The UK government has removed a research paper on achieving net zero emissions from its website after claiming it was “not government policy”.

News21 October 2021

Schlesinger buys Australian digital qual platform

Data and research services company Schlesinger Group has acquired Australian software-as-a-service platform Telmy.

Opinion20 October 2021

Creating meaningful connections

Researchers must take a leading role in reaching out to marginalised communities and individuals and make sure everyone's voice is heard.

News20 October 2021

Nudge theory needs to take more external factors into account

Liam Kay-McClean

Nudge techniques “often ignore the context of a problem” and can be too narrowly focused on changing specific behaviours while not taking into account environmental factors, a session at the Festival of Marketing has heard.

News20 October 2021

Should marketers focus more on what has stayed the same?

Katie McQuater

Marketers should place more attention on understanding the fundamentals of human behaviour than the latest fads, according to speakers at the Festival of Marketing.

News20 October 2021

Cint and StatSocial partner to connect data

Insights technology company Cint has partnered with audience insights platform StatSocial to offer a connected data tool for audience targeting.

News20 October 2021

Streetbees expands team

Human intelligence business Streetbees has appointed two vice-presidents, Charlotte Forsyth and Anthony Brew, for its human resources and artificial intelligence ( AI) divisions.

News20 October 2021

Blue Yonder hires R&D associate director

Research and innovation company Blue Yonder Research has appointed Caroline Benfield as associate director in its research and development insight specialist division, Sense:Lab.

News19 October 2021

Majority feel brands do not listen to customer feedback

The majority of consumers believe brands are not listening to their feedback in the context of customer service, according to research from customer experience business Alida.  

News19 October 2021

LinkedIn to close in China

Microsoft is shutting down its social media platform LinkedIn in China and replacing it with a jobs only website.

News19 October 2021

TripleBlind raises $24m investment

Data sharing company TripleBlind has received $24m in a Series A funding round led by General Catalyst and Mayo Clinic.

News19 October 2021

PureSpectrum expands Asia-Pacific team

Market research and insights platform PureSpectrum has appointed Lester Sualog as senior client development director for Asia.

News19 October 2021

Toluna names global sales lead

Consumer insights business Toluna has appointed Kevin Daly to the newly created position of chief sales officer.

News19 October 2021

YouGov buys Rezonence

YouGov has acquired technology business Rezonence for an undisclosed sum.

News18 October 2021

Women and minorities report poorer experiences of marketing industry

Katie McQuater

Women have a poorer experience of working in marketing than men and there is evidence of a global average gender pay gap, suggests research on diversity, equity and inclusion conducted by the World Federation of Advertisers ( WFA).

News18 October 2021

Differentology promotes and hires eight

Research consultancy Differentology has made several promotions and appointments, including naming Oksana Uustalu as associate director.

News18 October 2021

Discuss.io releases video analysis tools

Insights video platform Discuss.io has launched new video analytics capabilities to allow users to share and analyse insights from apps such as Zoom or Microsoft Teams.

News18 October 2021

Essence launches in France

Data and media agency Essence is opening an office in Paris as part of the creation of Essence France.

Opinion18 October 2021

Too much information, not enough insight?

Data streams need insights people as storytellers to turn information into implications. 

News18 October 2021

MindMover rebrands to QuMind

Consumer insights and consulting agency MindMover has changed its name to QuMind, the name of its self-service research platform.

News15 October 2021

NBCUniversal names advertising measurement group members

Television firm NBCUniversal has announced 33 participants in a forum to reform advertising measurement, including Pfizer, Volkswagen, L’Oreal and Publicis Groupe.

News15 October 2021

DBM Consultants expands senior team

Research agency DBM Consultants has appointed Matthew Bond as executive director.

News15 October 2021

Canvs AI and GetWizer partner on text analysis

Automated customer insights platform GetWizer and deep text analysis business Canvs AI have partnered on a tool to analyse open-ended text-based questions.

News15 October 2021

Right to review AI decisions should remain

UK – The right to human review of decisions made by artificial intelligence ( AI) should be retained in law while the industry is in its “infancy”, according to BCS, the Chartered Institute for IT.

Opinion14 October 2021

Making research accessible

John Bizzell

John Bizzell reflects on the launch of the MRS Unlimited network, which aims to change the way the research sector, business and wider society behave around and engage with disability.

News14 October 2021

Research Partnership names analytics head

Healthcare market research consultancy Research Partnership has appointed Richard Goosey as head of analytics.

News14 October 2021

Nuffield Foundation funds children and families research

Education and social charitable trust The Nuffield Foundation has awarded £2.8m for a research programme focused on better understanding the needs and experiences of children and families.

News14 October 2021

Alida completes Series D funding round

Customer experience company Alida has raised $20m in a Series D funding round led by equity investment fund Round13 Growth Fund.

News14 October 2021

MSQ hires Kantar UK country manager

Tech-based marketing group MSQ has appointed Kantar’s Bart Michels as executive director overseeing the firm’s insights and analytics consultancy.

News14 October 2021

Data needed to make brand purpose more prominent

Liam Kay-McClean

Brand purpose needs to be transformed from a “fluffy subject” to one where the positive impacts can be demonstrated using data to executive teams and embedded in long-term company strategy, according to speakers at the Institute of Practitioners in Advertising’s ( IPA’s) EffWorks conference.

News14 October 2021

Delineate launches software platform

Research technology business Delineate has developed a software-as-a-service ( SaaS) platform for marketers.

Feature13 October 2021

Branching out: The growing pains of behavioural science

Elen Lewis

As behavioural science grows from its academic roots to become more applicable for wider use, it must address a new set of challenges and opportunities.

Feature13 October 2021

How to design inclusive innovation

Katie McQuater

Designers of products and services can be inclusive of people with varied access needs by working closely with them, using inclusive research quotas and incorporating different perspectives into user design, according to a panel at the virtual MRS Unlimited festival.

News13 October 2021

IRI hires former Dentsu UK and Ireland CEO

Data and predictive analytics business IRI has appointed Euan Jarvie as president of Europe, Middle East and Africa ( Emea), effective immediately.

News13 October 2021

Comscore launches YouTube measurement

Media evaluation business Comscore has partnered with Google to provide deduplicated audience measurement across YouTube platforms.

News13 October 2021

One Minute to Midnight expands in UK & US

Market research and insight consultancy One Minute to Midnight has made two appointments in London and New York. 

News13 October 2021

Mix online and offline advertising for best return

Advertising campaigns are at their most effective when between 40% and 50% of an overall campaign is run online, according to research from the Advertising Research Community ( ARC).

Advertisement feature13 October 2021

An Agile Framework for New Product Development

In this promoted webinar Toluna demonstrates how to increase your innovation success with agile consumer feedback.

News13 October 2021

Nobel economics prize rewards natural experiments

David Card, Joshua Angrist and Guido Imbens have been jointly awarded the Nobel prize for economics for work using ‘natural experiments’ to understand more about the labour market and draw conclusions about cause and effect.

News12 October 2021

Beale named Insight250 CEO

Crispin Beale has been appointed chief executive of the 'Insight250' list, published by MTab.

News12 October 2021

Fall in confidence in UK household finances

Katie McQuater

Confidence among UK consumers fell by 2.3 points in September, with considerable declines in confidence around household finances, according to analysis from YouGov and the Centre for Economics and Business Research ( Cebr).

News12 October 2021

Pureprofile platform launches in retail and fast food sectors

Data and insights business Pureprofile has expanded its audience data platform to cover the retail and fast food industries, including market analysis and competitor spending trends.

News12 October 2021

You & Mr Jones acquires Brazilian data business

Marketing technology group You & Mr Jones has acquired a majority stake in Latin American data company DP6.

News12 October 2021

Motif hires Adams as head of custom

Loyalty insights agency Motif has appointed Julian Adams as head of custom.

News12 October 2021

Todd to lead Relish client strategy

Insight consultancy Relish has promoted Danielle Todd to the newly created role of head of client strategy.

News11 October 2021

Qualtrics launches personalisation tool

Customer experience management business Qualtrics has developed a tool to allow companies to closely examine customer insights.

News11 October 2021

CX research and media platform Dash Network launches

Denver-based integrated B2B research, events, and digital media platform Dash Network has been established with a focus on the customer experience ( CX) market.

Feature11 October 2021

Teeing up: Launching crazy golf in the US

Liam Kay-McClean

London crazy golf company Swingers wanted to expand to the US – but how would its risqué name play with consumers there?

News11 October 2021

Manchester United names first data science director

Manchester United has appointed Dominic Jordan as its first director of data science as part of improvements in the football club’s use of data.

News11 October 2021

2CV makes UK & US promotions and hires

Research agency 2CV has promoted Ruth Noble to group research director and appointed Alice Moss as head of qual as part of a series of appointments.

News11 October 2021

Google bans climate misinformation monetisation

Google has introduced a ban on the monetisation of YouTube content that contradicts scientific consensus on climate change.

News11 October 2021

Two hires at Beesy

Behavioural science insights agency Beesy has appointed Shlomit Jacobsen as a consultant and Robert Sable as a senior behavioural associate.

News8 October 2021

Databricks acquires German startup

Data and artificial intelligence ( AI) business Databricks has acquired German data science company 8080 Labs for an undisclosed fee.

News8 October 2021

Momentive announces Slack and Salesforce integrations

Survey technology company Momentive, formerly SurveyMonkey, has launched several integrations between its customer experience tool GetFeedBack, customer relationship management platform Salesforce and business communication app Slack.

News8 October 2021

Red C partners with Cemantica on customer experience

Research agency Red C has partnered with customer journey management platform Cemantica to offer combined customer experience ( CX) services.

News8 October 2021

Verve launches Manchester office

Liam Kay-McClean

Community panels and digital research business Verve is opening a hub in Manchester, giving the company its first office in the north of England.

News8 October 2021

TV ratings body OzTam names independent chair

Australian TV measurement organisation OzTam has appointed Mark Buckman as independent chairman, effective 1st November.

News8 October 2021

Nielsen consolidates streaming measurement tools

Nielsen has relaunched its approach to streaming measurement, bringing together its various tools across advertising, content and platforms under one banner.

News7 October 2021

Kantar launches video ad analysis tool

Kantar has developed an artificial intelligence ( AI) creative effectiveness tool for digital video advertising.

News7 October 2021

Esomar partners with MTab on Insight250

Global research industry body Esomar has partnered with market research technology and customer intelligence company MTab to produce the 'Insight250' list of influential people in the industry.

Opinion7 October 2021

Is ‘coopetition’ the future of business?

Working more closely with competitors may become more important to build a consumer-centric approach.

News7 October 2021

Trust in advertising rises

Liam Kay-McClean

Public trust in advertising has increased over the last six years, with the quality and social contribution of adverts the biggest drivers of trust in the industry, according to research from advertising think tank Credos.

News7 October 2021

Trinity McQueen completes Blinc merger

Insight consultancy Trinity McQueen has merged with media research company Blinc Partnership, after it acquired the business last year.

News7 October 2021

Access Intelligence hires global data VP

Marketing insight software business Access Intelligence, parent company of Pulsar and Vuelio, has appointed Jay Krall as global vice-president of data, while IBM’s Lisa Gilbert has joined the board as a non-executive director.

News6 October 2021

Covid-19 did not change public's views on inequality

Liam Kay-McClean

Public attitudes to inequality and the welfare state did not alter significantly during the pandemic and in some cases remain less liberal than in previous decades, according to Sir John Curtice, professor of politics at the University of Strathclyde.

Feature6 October 2021

What is the economic value of trust in data?

Olivier Thereaux

Research led by the Open Data Institute has highlighted the importance of building trust and providing assurance in data and data practices. 

Feature6 October 2021

What is the economic value of trust in data?

Debrah Yates

Research led by the Open Data Institute has highlighted the importance of building trust and providing assurance in data and data practices. 

Opinion6 October 2021

There may be trouble ahead for the government

It is not hard to find signs of discontent with the Conservatives, but can Labour take advantage?

News6 October 2021

Funding and launch for Phonic research platform

Survey startup Phonic has raised $2.2m in seed funding and launched its voice and video survey platform.

News6 October 2021

UK gender pay gap system will not solve the problem, finds study

Katie McQuater

Gender pay gap legislation is focused on monitoring the problem but not fixing it, according to research by the Global Institute for Women’s Leadership at King’s College London and the Fawcett Society.

News6 October 2021

Ipsos appoints qualitative director in Australia

Ipsos has named Troy Kohut as director of qualitative research community Ipsos Understanding Unlimited, based in Sydney.

News6 October 2021

Delineate hires marketing director

Research and data business Delineate has appointed Mike Stroud as marketing director as it looks to focus more on software-as-a-service.

News5 October 2021

C Space hires head of tech

Global customer agency C Space has appointed Alan Zall as chief technology officer, sitting on the business’ executive leadership team.

News5 October 2021

Research Live Awards 2021 finalists announced

Basis, Opinium, the BBC and the Football Association are among the finalists for the 2021 Research Live Awards.

News5 October 2021

Online responses to census exceed ONS targets

Almost nine in ten respondents to the 2021 England and Wales census chose to submit online, beating pre-census targets, the Office for National Statistics ( ONS) has said.

News5 October 2021

Toluna hires global marketing leader

Consumer insights company Toluna, parent of Harris Interactive and KuRunData, has appointed Cate Rubenstein as senior vice-president of global marketing.

News5 October 2021

UK and Japanese research associations partner

The Market Research Society ( MRS) and the Japan Marketing Research Association ( JMRA) have formed an international partnership to strengthen the relationship between the organisations. 

News5 October 2021

Marks & Spencer's Ward to join Deliveroo

Katie McQuater

Online food delivery company Deliveroo has appointed Hayley Ward as director of user research and insights, effective from 25th October.

Opinion5 October 2021

Ready for recovery: The role of analytics

James Oates

Those working in analytics have an opportunity to offer predictive insight into what the recovery from Covid-19 could look like.

News4 October 2021

Role modelling and trust needed for flexible working and wellbeing

Katie McQuater

To build flexible workplaces, research employers must be able to trust their staff and act as role models within the organisation, according to panellists at a recent forum held by MRS.

News4 October 2021

October 2021 issue of Impact published

The Market Research Society has published a digital version of the October 2021 issue of Impact alongside the print edition.

News4 October 2021

Lucid hires corporate strategy VP to lead acquisitions

Programmatic sample platform Lucid has appointed Eric Denker to vice-president of corporate development and strategy.

News4 October 2021

Civis Analytics raises Series B investment

Chicago-headquartered technology company Civis Analytics has secured $30.7m in a Series B round of financing.

News4 October 2021

Explain Market Research hires associate director

Newcastle-based insight agency Explain Market Research has appointed Kirsty Lang as associate director.

News1 October 2021

InnovateMR appoints agile insights VP

Bryant Leech has joined research technology company InnovateMR as vice-president, agile insights and platform solutions.

News1 October 2021

Majority of marketers not using data to aid marketing decisions

Katie McQuater

The majority of chief marketing officers are now responsible for data and technology, but most are not using data to inform marketing decision-making, according to research by management consultancy Capgemini.

News1 October 2021

Helixa and GWI partner on digital consumer data

Audience intelligence platform Helixa and audience insight company GWI ( GlobalWebIndex) have formed a joint initiative to combine predictive insights with consumer intent data.

News1 October 2021

Suzy launches in-home product testing

Market research platform Suzy has developed a usage testing tool that allows participants to physically test and provide feedback on products from home. 

News1 October 2021

Kin + Carta becomes a B Corp in Europe

The European arm of digital transformation company Kin + Carta has gained B Corporation certification.