Feature18 November 2022

Mirella Lapata in seven

In the latest of a regular Impact series, Mirella Lapata, professor at the School of Informatics at the University of Edinburgh, discusses natural language processing and the explosion of data.

Feature14 November 2022

The women’s game: How Euro 2022 changed football

Liam Kay-McClean

Euro 2022 thrust women’s football – and women’s sport generally – into the limelight, with research pinpointing how attitudes to women’s sport changed.

Feature2 November 2022

A question of evidence: Policy and research

Liam Kay-McClean

Evidence-based policymaking has been used across the UK. But how far is it embedded in government and how can it be improved?

News31 October 2022

Twitter must follow European rules in EU, says commissioner

The EU’s internal market commissioner has said Twitter must adhere to European rules in Europe after billionaire Elon Musk bought the social media platform.

Feature31 October 2022

Confounding stereotypes: How French femininity is evolving

Jimena Martinez

French women are finding strength in more ‘feminine’ traits and refusing to take themselves too seriously. By Sabine Stork and Jimena Martinez.

Feature31 October 2022

Confounding stereotypes: How French femininity is evolving

Sabine Stork

French women are finding strength in more ‘feminine’ traits and refusing to take themselves too seriously. By Sabine Stork and Jimena Martinez.

News31 October 2022

Bianca Pryor named WIRe diversity champion

Non-profit organisation Women in Research ( WIRe) has named Bianca Pryor, vice-president at BET, as the gold winner of its market research diversity champion award.

News31 October 2022

Revenue growth for Ipsos despite 'economic uncertainties'

Ipsos grew its revenue by 13.4% in the first nine months of 2022, according to its latest financial results.

News31 October 2022

Researchers develop ‘Year of Joy’ initiative

Employee experience and wellbeing business The Art and Science of Joy has launched an online community project focused on joy.

News31 October 2022

MetrixLab expands design testing toolkit

Market research company MetrixLab has launched an artificial intelligence-based pack design tool.

News28 October 2022

Commercial radio listening reaches record high

The UK commercial radio industry has achieved record listening figures with 38.2 million weekly listeners, according to commercial radio industry body Rajar.

News28 October 2022

Diversity of data and analytics industry stagnates

There has been no change in the diversity of the UK data industry over the past year, according to data and analytics recruitment firm Harnham.

News28 October 2022

SCR names chief revenue officer

Business-to-business and healthcare research company SCR has appointed Romain Leray as chief revenue officer.

News28 October 2022

Shazia Ginai joins Catalyx

Liam Kay-McClean

Shazia Ginai, chief executive of neuroanalytics and research firm Neuro-Insight UK, will leave the company next month for a new position as chief growth officer at insight and innovation company Catalyx.

News27 October 2022

Consumers demanding fairer pricing as inflation rises

Most consumers want brands to ‘keep prices fair’ as a result of the cost-of-living crisis, with a large minority wanting price freezes, according to data from the IPA.

News27 October 2022

GutCheck joins Toluna

Consumer insights business Toluna has acquired agile market research agency GutCheck for an undisclosed fee.

News27 October 2022

Voxpopme acquires HubUX

Video feedback and analytics company Voxpopme has agreed to acquire research operations platform HubUX.

News27 October 2022

Advertising spend set to rise despite inflation

Liam Kay-McClean

The UK advertising market is now expected to have grown by 9.2% by the end of 2022 to a total of £34.9bn, according to the latest expenditure report by the Advertising Association ( AA) and Warc.

Opinion27 October 2022

Tech vs human: Increasing trust in health data

How do you increase trust in how data is stored and used by technology firms? The example of the healthtech sector holds some answers.

Opinion27 October 2022

Tech vs human: Increasing trust in health data

How do you increase trust in how data is stored and used by technology firms? The example of the healthtech sector holds some answers.

News26 October 2022

Public trust in market research is stable, says GRBN survey

Liam Kay-McClean

Trust in the market research industry has remained stable and trust in data analytics has increased in 2022 compared with 2020, according to data from the Global Research Business Network ( GRBN).

News26 October 2022

Digital advertising spend rose in first half of 2022

The UK’s digital advertising market grew 15% year-on-year in the first six months of 2022, according to internet marketing body IAB UK.

Feature26 October 2022

Filming success: TikTok in the retail world

Liam Kay-McClean

A chatbot study with young South Africans and Kenyans has helped Woolworths adjust to the world of TikTok. 

News26 October 2022

Nielsen agrees measurement deal with TelevisaUnivision

Nielsen has signed a multi-year agreement with Spanish-language media and content company TelevisaUnivision to use Nielsen’s upcoming cross-platform measurement tool Nielsen One.

News26 October 2022

Alida launches SMS survey tool

Experience management company Alida has released additions to its flagship Total Experience Management platform, including an SMS survey tool.

News25 October 2022

ACA Research appoints five

Specialist research company ACA Research has expanded its team with five new recruits, including Phil Newbold and Natasha Burnley as senior account managers.

News25 October 2022

Rait, Dive and Intra join together to form Statco

Market research company Rait, mystery shopping firm Dive and panel business Intra have set up a new holding company called Statco.

News25 October 2022

Adelaide hires regional VP to expand US team

Attention measurement company Adelaide has appointed John Wadsworth-Drake as vice-president, sales, for the west and central US.

News25 October 2022

RealityMine and Qrious Insight partner on mobile data

Mobile audience behaviour business Qrious Insight and behaviour data collection firm RealityMine have partnered on permission-based mobile behaviour data.

Feature24 October 2022

Optimistic investor: The future of sustainable investment

Jane Simms

Sustainable investment is big business, yet not all ESG funds are born equal. Clim8 founder Duncan Grierson talks about how ordinary people can invest.

News24 October 2022

Citizen Good partners with DTAG

Technology-focused consulting, insight and transformation company Digital Technology Advisory Group has invested an undisclosed amount in insight and advisory firm Citizen Good Consulting.

News24 October 2022

Consumers set to cut Christmas spending this year

Half of consumers will be spending less this Christmas due to the cost-of-living crisis, according to data from Kantar.

News24 October 2022

RSS names Andrew Garrett as president-elect

Liam Kay-McClean

The Royal Statistical Society ( RSS) has announced that Dr Andrew Garrett will be the next president of the organisation.

News24 October 2022

Ipsos refreshes Asia-Pacific leadership

Liam Kay-McClean

Ipsos has named Hamish Munro as chief executive of Asia-Pacific and has appointed Suresh Ramalingam as chief client officer for the region, both effective immediately.

News21 October 2022

Behaviorally launches packaging testing tool

Consumer marketing insights business Behaviorally has released a sales prediction tool for new packaging designs.

News21 October 2022

IAB UK releases updated Gold Standard for digital ads

Internet marketing organisation IAB UK has launched the latest version of its Gold Standard certification for strengthening transparency within the digital advertising supply chain.

News21 October 2022

Consumer confidence rises slightly from historical low

Consumer confidence has risen two points to -47 in October from an all-time low score seen in September amid growing economic uncertainty and turmoil, according to GfK’s Consumer Confidence Index.

News21 October 2022

More in Common expands US team

Not-for-profit research organisation More in Common has made two senior appointments, including Kate Carney as chief of staff.

Advertisement feature20 October 2022

The Impact of Data Ecosystems on the Market Research Sector

In recent years, data ecosystems have gained in strength. The pandemic has sped up the influence of activities such as online shopping, digital wallets, content streaming, food deliveries and even digital healthcare. The world of inter-connected sets of services across multiple industry sectors delivered in an integrated customer experience is now here to stay.

Opinion20 October 2022

The power of democratising research

Market research teams should gradually introduce other departments in their organisations to their world and embrace democratisation of insights.

News20 October 2022

Market research budgets dropped in Q3

Liam Kay-McClean

Market research spending fell 4.1% in the third quarter of 2022, although marketing budgets in general rose during the same period, according to the latest IPA Bellwether report.

News20 October 2022

Ipsos names global head of ESG and sustainability

Ipsos has hired Lauren Demar as chief sustainability officer and global head of environmental, social and governance ( ESG).

News20 October 2022

On Device Research expands Dubai team

Brand measurement platform On Device Research has appointed Syutra Permatasari as account director for the Middle East and North Africa region.

News20 October 2022

Blue Yonder hires senior director for R&D lab

Research agency Blue Yonder has appointed Rachel Holdsworth as senior director in its research and development ( R&D) team Sense:lab.

Feature19 October 2022

Delivering on objectives: Insights at Marketreach

Liam Kay-McClean

Marketreach is the direct mail research arm of Royal Mail. How it is using insight for the benefit of the mail industry?

News19 October 2022

Verve and Adelaide partner on contextual targeting

Advertising technology company Verve Group, part of Media Games Invest, has partnered with media measurement firm Adelaide on contextual targeting platforms.

News19 October 2022

Date announced for the 2023 advertising census

The Advertising Association has confirmed that the next All In Census measuring the diversity of the advertising and marketing industries will take place on 15th March 2023.

News19 October 2022

TRA hires cultural strategy director

Research and insights agency TRA has named futurist and trend forecaster Laura Mulcahy as its director of cultural strategy, effective immediately.

News19 October 2022

Merkle names Emea COO

Technology and data-led customer experience management firm Merkle, part of media company Dentsu, has appointed Christiane Georg as chief operating officer for its Europe, Middle East and Africa business.

Opinion18 October 2022

Is pharma research prepared for the future?

Why should pharmaceutical and healthcare marketers expand the research approaches they use? And how will that affect their future prospects?

News18 October 2022

QuestionPro agrees SuiteCX acquisition

Online survey and research services firm QuestionPro has acquired customer experience ( CX) and journey mapping platform company SuiteCX for an undisclosed fee.

News18 October 2022

WRG launches behavioural science and UX unit

Global experience and events agency WRG has formed a new experience department covering behavioural science, data insights and user experience.

News18 October 2022

Leger hires SVP for gaming and lottery

Canadian market research and analytics business Leger has appointed Paul Lauzon as senior vice-president in its Vancouver office.

News18 October 2022

Control advertising of high carbon products, says report

Liam Kay-McClean

The government should regulate the advertising of environmentally damaging products and use behavioural science to a greater extent in its climate change policies, according to a House of Lords report.

News17 October 2022

MetrixLab launches Manchester office

Market research firm MetrixLab will open an office in Manchester this week, the company’s first in the UK outside of London.

News17 October 2022

Forsta and Big Village partner on survey data

Advertising, technology and data company Big Village has partnered with market research and customer and employee experience business Forsta on survey data.

Opinion17 October 2022

Chefs, creativity and the power of constraints

Creativity can be heightened by the constraints of a research brief.

News17 October 2022

Wennesland returns to Beehive Research

Customer experience and insight agency Beehive Research has appointed its co-founder Rune Wennesland as non-executive director.

News17 October 2022

Online retail sales declined in September

Online retail sales fell 3.3% in September year-on-year, continuing a four-month decline as rising inflation and the cost-of-living crisis hits the UK, according to the IMRG Capgemini Online Retail Index.

News14 October 2022

Sagacity acquires REaD Group

Data business Sagacity Solutions has acquired data marketing and insight agency REaD Group for an undisclosed fee.

News14 October 2022

Torfac hires client development director

Canadian online sample and research technology business Torfac has named Emma ( Stieffel) Eyman as director, client development to help develop and expand the firm’s client development team.

News14 October 2022

WPP opens Toronto campus

Advertising and media giant WPP has opened a new campus in Toronto housing more than 2,000 people.

News14 October 2022

Netflix agrees to Barb audience measurement

UK television measurement service Barb has signed up Netflix to its daily audience reporting.

Opinion13 October 2022

Using behavioural science to better understand value

Leigh Caldwell

The Financial Conduct Authority has released new regulations on how behavioural science should be applied to consumer finance. What is being proposed?

News13 October 2022

FlexMR hires four across three departments

Insights agency FlexMR has expanded its research, sales and technology and development teams through the appointment of four members of staff, including two in entirely new roles within the company.

News13 October 2022

Over-55s underrepresented in TV advertising

Katie McQuater

One-fifth of the top 1,000 highest-spending TV adverts feature people aged 55 and over, despite the demographic accounting for two-thirds of TV viewers, according to a report from System1 and ITV.

News13 October 2022

Strong brand value a 'critical' asset, says IPA report

Liam Kay-McClean

Having a strong brand is a “critical strategic asset” and investment in brand value should be seen as worthwhile, according to a new report commissioned by the Institute of Practitioners in Advertising ( IPA).

News13 October 2022

YouGov releases self-serve survey tool

Research data and analytics technology group YouGov has launched its self-serve survey tool YouGov Survey Direct in the UK and US.

News12 October 2022

Consumer confidence hit by housing worries

Liam Kay-McClean

Consumer confidence in the UK fell in September led by a drop in housing value metrics, according to the latest consumer confidence index from YouGov and the Centre for Economics and Business Research ( Cebr).

News12 October 2022

Nielsen's $16bn sale completed

Liam Kay-McClean

Nielsen has announced the completion of its $16bn sale to a private equity consortium led by investment fund managers Evergreen Coast Capital Corp and business services firm Brookfield Business Partners.

News12 October 2022

Vypr hires chief product officer

Product intelligence platform Vyper has appointed Adam Warburton to lead its product development team.

Feature12 October 2022

In good spirits: Beam Suntory's agile work and research sharing

Agile working and the democratisation of knowledge are high on the agenda for Paul Thomas and David Baxter at spirits producer Beam Suntory.

News12 October 2022

MindProber raises funding and hires Pasqualina for US expansion

Katie McQuater

Media testing business MindProber has secured $5.6m in a Series A funding round and appointed Marco Pasqualina, formerly of MetrixLab and Toluna, as chief revenue officer.

News11 October 2022

Kantar adds features to AI predictive tool for digital ads

Kantar has included brand lift metrics in its artificial intelligence-driven predictive tool Link AI for Digital to allow it to forecast digital advertising effectiveness and brand consideration.

News11 October 2022

Understanding of food poverty hampered by data gaps

Katie McQuater

The scale of food insecurity in the UK is unknown due to gaps in the collection, publication and availability of data, according to the Open Data Institute ( ODI), which has called for a single metric on the issue.

News11 October 2022

GfK expands Los Angeles team

Consumer trends company GfK has appointed Mike Chung as vice-president, AutoMobility and US west coast account management.

News11 October 2022

Former Kantar exec to lead Latin America at Delineate

Insights and data business Delineate has appointed Sandra Garbuno Alcantara as head of Latam ( Latin America).

News10 October 2022

US strengthens privacy safeguards to allow EU data adequacy deal

Liam Kay-McClean

US president Joe Biden has signed an executive order implementing a series of safeguards for US intelligence gathering in the European Union to enhance EU citizens’ data privacy rights.

Opinion10 October 2022

Building a brighter, more inclusive future

With many people experiencing a sense of isolation, brands hoping to retain loyalty and alleviate pressure during hard times must keep their ear to the ground and act quickly.

News10 October 2022

Barb issues invitation to tender for panel expansion

UK television audience ratings organisation Barb has issued an invitation to tender for a panel expansion recruitment contract.

Advertisement feature10 October 2022

Navigating Gender in International Research

Ruth Partington

A wet and windy Tuesday in Wales, mug of partially-forgotten tea sitting on my desk, and I was completing an online form in my capacity as a CEO. One of the questions seemed uncontroversial at first glance: a compulsory drop-down about my honorific.

News10 October 2022

MMR Research names US MD

Consumer and sensory research firm MMR Research has promoted Jennifer Brown to managing director of its US branch, MMR Research USA.

News10 October 2022

Hires and promotions at The Nursery

Brand, communications, experience and health research company The Nursery has appointed two account directors and made three promotions in its health, quantitative and qualitative teams.

News10 October 2022

Funding for research on UK workplaces

The Economic and Social Research Council ( ESRC) has invested in several research projects to study changes in the workplace, including parental-related discrimination and the impact of changing labour markets.

News7 October 2022

Selbey Anderson launches innovation lab

Liam Kay-McClean

Marketing business Selbey Anderson has formed a foresight and innovation practice called Selbey Labs.

News7 October 2022

Kantar names EVP for creative and media

Kantar has named Steve Silvers as executive vice-president ( EVP) and head of its newly combined Creative and Media Solutions business.

News7 October 2022

Behaviorally hires VP for market development

Consumer marketing insights firm Behaviorally has appointed Jeff McDonald as vice-president, market development, in the company’s Chicago office.

Feature7 October 2022

Fit for purpose: Brand purpose and research

A company’s brand purpose has to be more than a mere marketing tagline if it’s to be an effective driver of growth, and should ideally empower an organisation to hold itself accountable.

News7 October 2022

October issue of Impact published

The latest issue of Impact magazine has been published, featuring an in-depth report exploring the importance of measurement and analysis for brand purpose.

News6 October 2022

New senior leadership at The Big Picture

Design research agency The Big Picture has promoted Chris Aukett and Laura Pereira to the newly created roles of joint managing directors, while John Cassidy steps back from day-to-day operations to become chairman of the business.

News6 October 2022

Good behaviour: Lessons from the Behavioural Science Summit

Liam Kay-McClean

From the power of emotions to promoting behavioural science, we take a look at some of the key takeaways from the MRS's Behavioural Science Summit.

News6 October 2022

Kantar and Adsquare partner on local ads

Kantar’s TGI consumer data team has partnered with location intelligence business Adsquare to help brands build cookie-less, localised advertising campaigns in Great Britain and France.

News6 October 2022

Hearts & Science creates chief experience officer role

Omnicom media agency Hearts & Science has promoted head of client experience Amy Matthews to the newly created position of chief experience officer.

News6 October 2022

Leger becomes Cube shareholder

Market research and analytics company Leger has invested in and become a minority shareholder of user experience and consumer neuroscience business Cube.

Opinion5 October 2022

What will festive spending look like for younger consumers?

From low-key celebrations to seeking more satisfying feelings of value, James Fox explores how the cost of living crisis could impact festive spending.

News5 October 2022

Nielsen upgrades YouTube ad measurement

Nielsen has expanded its digital advertising measurement tool Digital Ad Ratings ( DAR) to include YouTube video advertising campaigns.

News5 October 2022

Research launched to make voice recognition tech more accessible

Microsoft and Google are among the tech companies to have partnered with the University of Illinois Urbana-Champaign on a research initiative that aims to train artificial intelligence to better understand speech patterns of people with disabilities.

News5 October 2022

Kantar Public appoints chief people officer

Public sector evidence and advisory business Kantar Public has named Zarina Ward as global chief people officer.

Advertisement feature5 October 2022

Call to action: Join the fight for higher data quality

Consumer trust in data and service quality is at an alarmingly low level worldwide. How can that trend be reversed? 

News5 October 2022

Sensu Insight hires development and analytics lead

Measurement and evaluation consultancy Sensu Insight has appointed Aldus Greenhill Fletcher as head of development and analytics.

News4 October 2022

Mothers face particular obstacles in research industry

Katie McQuater

Work-life balance has worsened for mothers working in the market research industry, while there are gender-based differences in attitudes towards remote working, according to a study published by Women in Research ( WIRe).

Opinion4 October 2022

Another age: Reframing generational profiling

Assumptions about age-based behaviour often only capture half the picture and fail to show the complexity of modern lives.

News4 October 2022

InSites Consulting expands Australia team

Insights and online communities agency InSites Consulting Australia has appointed Erryn Balzan as business director.

News4 October 2022

Senior strategy and quant hires at The Forge

Insight agency The Forge has appointed Jill Sarsfield and Danielle Todd as senior quant directors.

News4 October 2022

New hire for 2CV qual team

Market research agency 2CV has appointed Matt Haydock as research director.

News3 October 2022

Research Live Awards 2022 finalists announced

Liam Kay-McClean

The Research Live Awards finalists have been named by the Market Research Society ( MRS) ahead of the MRS Awards later this year.

News3 October 2022

InnovateMR expands supply team

Sampling and research technology business InnovateMR has expanded its senior supply team with two new members of staff.

News3 October 2022

Nielsen partners with Shopmium

Nielsen and fast-moving consumer goods ( FMCG) cashback app Shopmium have partnered on data-driven marketing in the FMCG sector ahead of the end of third-party cookies.

News3 October 2022

UK bans export of advertising services to Russia

Liam Kay-McClean

The Advertising Association ( AA) has urged advertising and marketing businesses to end business with Russia after the UK government expanded sanctions against the country to include advertising services.

News3 October 2022

Omnicom hires Annalect UK MD

Annalect, the data and technology arm of Omnicom Media Group, has appointed Marie Clayton as its UK managing director.