NEWS31 October 2022

MetrixLab expands design testing toolkit

AI Europe FMCG News

THE NETHERLANDS – Market research company MetrixLab has launched an artificial intelligence-based pack design tool.

Alexander Kleijngeld

The tool, ‘Pact Instant’, is used to evaluate existing and new packaging designs for FMCG businesses, and combines algorithms with guided human input.

It forms part of the company’s wider set of design testing services.

Alexander Kleijngeld, senior solution consultancy at MetrixLab (pictured), said the new service offers clients “cost-effective access to in-depth reliable insights at the speed they need”.