Opinion28 February 2022

How to get more out of market research

In the world of market research, one of the few constants is that things are always changing. As our environments evolve and various global developments shape how people live their lives, new market expectations and demands emerge. 

News28 February 2022

Kubi Kalloo hires two new team members

Shoreditch-based agency Kubi Kalloo has appointed Dale Milliken as director and has announced a collaboration with former Market Research Society ( MRS) chair David Smith.

News28 February 2022

Ipsos acquires Canadian mystery shopping specialist

Ipsos has acquired We Check, an Ottawa, Canada-based specialist in mystery shopping solutions.

News28 February 2022

DoubleVerify and Comscore partner on cross-platform audience measurement tool

Digital media measurement software platform DoubleVerify ( DV) has partnered with Comscore to develop an integrated media quality verification and audience measurement solution.

News28 February 2022

Quantilope appoints senior vice-president of global marketing

Quantilope has appointed Wanda Cadigan as its new senior vice-president of global marketing to lead and scale the organisation’s go-to-market strategy.

Opinion25 February 2022

Keeping culture in mind

A look at how brands can best avoid the potential pitfalls associated with mixing unfamiliar language and taboo topics when undertaking global MRX projects.

News25 February 2022

Firefish USA appoints senior director in New York

Strategic insight consultancy Firefish has hired innovation and strategy expert Geri Jacobs as a senior director, based at its New York office.

News25 February 2022

UK consumer confidence down seven points says GfK index

GfK’s long-running Consumer Confidence Index decreased seven points to -26 in February. All measures were down in comparison to the previous announcement made on 21 January.

News25 February 2022

Unlimited launches new insights platform

Unlimited has unveiled, Luca, an innovative human insights platform that automates the gathering and analysis of digital data sources to deliver actionable human understanding for brands. 

News25 February 2022

Savanta bolsters Americas team with six new hires

Global market research agency Savanta has expanded its Americas team with six new hires.

News24 February 2022

AND Digital reveals data skills gap stunting business growth

Access to the right data skills and an unsophisticated approach to using data is holding back London businesses’ ability to grow, according to a new report from digital transformation company AND Digital.

News24 February 2022

Kantar Public expands international policy services

Kantar Public has made three senior appointments to strengthen its policy development and evaluation work.

News24 February 2022

Alida creates winning fan experiences

Toronto-based Total Experience Management ( TXM) agency Alida has announced that professional ice hockey team the Buffalo Sabres has chosen it to gather continuous customer feedback.

News24 February 2022

Verve opens Centre of Research Excellence in South Africa

Community panels and smart digital research specialist Verve has opened its Centre of Research Excellence in Johannesburg.

Opinion23 February 2022

Why kindness counts: EX takes centre stage

Employee experience will come to the fore this year, as businesses seek ways to retain staff amid the ‘great resignation’.

News23 February 2022

MARC Research appoints new vice-president of insights and strategies

Insights and strategies consultancy MARC Research has hired Michael Schmall as a vice-president to support its expanding client base.

News23 February 2022

Kantar strengthens senior leadership in Singapore and Southeast Asia

Kantar has made two senior appointments to strengthen its leadership in Singapore and Southeast Asia.

News23 February 2022

Kin + Carta announces latest global acquisitions

Global digital transformation consultancy Kin + Carta has agreed to acquire Bulgarian software development company Melon Group and its subsidiaries, including Melon Technologies and Frakton LLC.

News23 February 2022

GutCheck introduces new agile think tank tool

GutCheck has launched the Agile Creative Think Tank ( ACTT), a tool that integrates the voice of customer ( VOC) into exploration, innovation and creative development work.

News22 February 2022

Nielsen and The Trade Desk unveil new strategic data measurement partnership

Nielsen and technology firm The Trade Desk have announced a strategic partnership to power identity resolution for open internet measurement in key international markets around the world. 

News22 February 2022

PureSpectrum continues global growth

Claire Vandeweghe has joined PureSpectrum as director of client development. Claire will be responsible for establishing PureSpectrum in France and further expanding the organisation in EMEA.

News22 February 2022

Touchstone Research promotes six

Touchstone Research has announced the promotion of six employees to support the consumer insights firm’s growth initiatives.

News22 February 2022

Blue Yonder makes two senior appointments

UK – Research and innovation company Blue Yonder has appointed Gemma Baldwin as Insight Director & Team Manager in its specialist qualitative research team.

Opinion21 February 2022

Back home again: a return to in-person interviewing

Research conducted by an interviewer in-person delivers vital evidence that helps shape public policy. It suffered badly during the pandemic, but is now making a welcome return.

Opinion21 February 2022

Back home again: a return to in-person interviewing

Research conducted by an interviewer in-person delivers vital evidence that helps shape public policy. It suffered badly during the pandemic, but is now making a welcome return.

News21 February 2022

New appointments at Acumen Fieldwork

Acumen Fieldwork has promoted Becki Pickering and Gemma Shevlin into newly created roles following a reorganisation of the company.

News21 February 2022

EMI to be exclusive agent for Vancery’s B2B community

EMI Research Solutions has partnered with Vancery, a B2B professional exchange that connects industry operators from a range of sectors, as the exclusive selling agent of its speciality B2B community.

News21 February 2022

Data science consultancy Ekimetrics expands UK team

A total of eight new managers and consultants have joined Ekimetrics’ UK team, as the data science consultancy ramps up its recruitment efforts to support a growing client base.

News21 February 2022

Voxpopme launches two new video analysis tools

Voxpopme has unveiled two new video analysis solutions to allow users to pair its platform’s automated analytics with human intelligence, making it easier to report insights from video feedback.

News18 February 2022

Apollo Intelligence hires MRX veteran

Apollo Intelligence has appointed veteran European market research executive Colin Turner-Kerr as managing director of its international operations.

News18 February 2022

Kantar's Caroline Frankum becomes global co-chair of WBC

Kantar’s Caroline Frankum, global chief executive of the company’s profiles division, has been appointed as co-chair of Women Business Collaborative’s ( WBC) global advisory council.

News18 February 2022

Toluna reports another consecutive year of organic growth

Consumer insights provider Toluna has reported double-digit growth for the fifth consecutive year, with its enterprise business recording an 18% increase in 2021.

News18 February 2022

Criteo hires Gleason

Global technology company Criteo has hired Brian Gleason to lead its global commercial organisation, effective 1 April.

Opinion17 February 2022

Will your eco credentials come out in the greenwash?

With regulators cracking down on greenwashing, companies must take care to protect their brands.

News17 February 2022

MRS launches apprenticeship scheme

Liam Kay-McClean

The Market Research Society ( MRS) has created an apprenticeship scheme to attract new and diverse talent to the research industry.

News17 February 2022

Rigour Research names research manager

Data firm Rigour Research has appointed Mark Speed as head of research.

News17 February 2022

Essence appoints VP of strategy in China

Global data and measurement-driven media agency Essence has appointed Gabrielle Kong as vice-president of strategy in China.

News17 February 2022

FieldMouse hires fieldwork manager

Rural research firm FieldMouse has named Caitlin Shardlow as fieldwork manager.

News17 February 2022

Measure Protocol report reveals in-app purchase behaviours

Measure Protocol has released its second edition of the Mobile Life Behaviour report based on behavioural data collection using the company's Retro technology. 

News16 February 2022

Lovebrands names head of UK office

Paris-based brand consultancy Lovebrands has appointed Louise McLaren to establish its UK office.

News16 February 2022

Former NielsenIQ exec joins Glow

Mike Johnston, former executive director of product leadership at NielsenIQ, has joined research technology platform Glow.

News16 February 2022

ICO opens consultation on research and GDPR

Liam Kay-McClean

The Information Commissioner’s Office ( ICO) has launched a consultation setting out how the research industry interacts with the General Data Protection Regulation ( GDPR).

News16 February 2022

HIT Strategies expands team with key appointments

HIT Strategies has expanded its team with five key, experienced hires.

Opinion16 February 2022

How research interacts with data protection

The ICO sets out the details of a new consultation providing clarity on the relationship between the research industry and the GDPR.

News15 February 2022

New study calls for MRX to improve appeal as career prospect

Boosting the visibility of MRX as a career choice and addressing the challenges of poor practice are key to resolving the problem of talent shortage within the insight profession, according to the authors of a new study.

News15 February 2022

NfpSynergy rebrands following ownership change

Charity sector research firm NfpSynergy is renaming as NfpResearch following a recent change in ownership.

News15 February 2022

Kantar Public expands qualitative practice

Kantar Public, the global evidence and advisory business for Kantar, has made four appointments to its UK qualitative practice, including Dr Matthew Holt as qualitative research director.

News15 February 2022

Kids Industries announces raft of new hires

Family-focused marketing agency Kids Industries has announced a raft of new appointments, including the hiring of Dennis Publishing’s research manager Carlene Wilson.

News15 February 2022

Kantar doubles frequency of Ireland survey

Kantar’s Republic of Ireland TGI survey data will now be released twice a year to help advertisers and agencies plan campaigns around evolving consumer and media trends. 

Opinion14 February 2022

Designing for diversity, equality and inclusion

There is a pressing need for greater diversity, equality and inclusion ( DEI) in research, but how do you design research that embraces the complexity of DEI?

News14 February 2022

The Pineapple Lounge hires senior strategist

Family life and emerging generations consultancy The Pineapple Lounge, part of Firefish Group, has named Timothy Spencer as senior strategy director.

News14 February 2022

British Red Cross and Aviva among UK’s most resilient brands

The British Red Cross, Aviva and Hargreaves Lansdown are the UK’s most resilient businesses, according to a new study from global digital transformation business Kin + Carta.

News14 February 2022

InsightsNow names VP marketing

Behavioural research firm InsightsNow has appointed Carrie Janot as vice-president of marketing.

News14 February 2022

Behaviorally expands into Australia

Behaviorally ( formerly PRS) is expanding its Asia-Pacific presence to Australia, with the appointment of Liam Gilbert as vice-president to lead the firm’s market development efforts in the country.

News11 February 2022

NielsenIQ releases product launch analysis tool

NielsenIQ has launched a software platform showing brands how they could increase or lose market share during new product launches.

News11 February 2022

DRG appoints research director

UK Insight agency Dipsticks Research Group ( DRG) has named Eleanor Finnon as research director.

News11 February 2022

Essence expands Australia leadership team

Global data-driven media agency Essence has strengthened its leadership team in Australia, including Simon Pugh as managing director in its Brisbane office.

News11 February 2022

PRS in Vivo names head of shopper

Behavioural science research consultancy PRS in Vivo has appointed Mike Dillon as global head of shopper.

News10 February 2022

Rare Patient Voice launches in Australia and New Zealand

Market research patient recruitment firm Rare Patient Voice has expanded its patient and caregiver panel to Australia and New Zealand.

News10 February 2022

Research industry making progress on diversity, says GRBN

More than twice as many market researchers believe their organisation is making concerted efforts on diversity and inclusion than those who don’t, according to research from the Global Research Business Network ( GRBN).

News10 February 2022

Radiocentre’s Lucy Barrett becomes first president of World Radio Alliance

Lucy Barrett, client director at UK industry body Radiocentre, will be the inaugural president of the World Radio Alliance, a new group of 14 trade associations representing radio broadcasters and sales houses in Europe, the US, Canada and Australia.

News10 February 2022

Traverse names chair and expands leadership team

Social purpose consultancy Traverse has appointed Janine Chandler as the chair of its board, among two other appointments.

News10 February 2022

Sustainability, brand purpose and business transformation hot topics at Impact 2022

The MRS annual conference takes place virtually on 16 and 17 March, with speakers that include former president of the Supreme Court Lady Hale and Professor Dan Breznitz.

News9 February 2022

Kantar introduces video-streaming report

Kantar has launched a video-streaming report in Brazil that combines broadcast TV and video on demand ( VoD) streaming service consumption in a single daily dashboard.  

News9 February 2022

Zappi sales rise by a third

Data platform Zappi has increased its sales by more than 30% in a year, according to the company’s latest financial figures.

News9 February 2022

Firefish USA names VP

Strategic insight consultancy Firefish USA has appointed Elisa Dominguez as vice-president, based in Los Angeles.

News9 February 2022

New appointment at Given marks development of planning team

Given has appointed Amanda Jones to the newly created role of planning director.

News8 February 2022

British and Australian marketing bodies partner

The Chartered Institute of Marketing ( CIM) and the Australian Marketing Institute ( AMI) has agreed a joint partnership providing members to access best practice and training.

News8 February 2022

Breaking down silos key to business success: takeaways from the CX, UX & MR Summit

Colette Doyle

Learning to challenge the siloed approach so that the insight function can take its rightful place in the C-suite and the importance of maintaining a customer-centric focus were two of the key takeaways from the recent MRS CX & UX Summit.

News8 February 2022

CORe appoints new chair of the board

Colour of Research ( CORe) has appointed Neuro Insight chief executive Shazia Ginai as chair of its board of directors.

News8 February 2022

Forsta acquired by healthcare research firm

Liam Kay-McClean

Customer experience ( CX) and market research technology business Forsta is being acquired by healthcare employee, patient and consumer experience firm Press Ganey for an undisclosed fee.

News8 February 2022

Nielsen introduces diverse media equity programme

Nielsen has launched the Diverse Media Equity programme, designed to help make diverse-owned media companies more visible within the sector. 

Opinion7 February 2022

The learning curve

Phyllis Macfarlane has twice served as chair of the Market Research Society, is a former chief executive of GfK NOP and a trustee of the National Centre for Social Research. Here, she shares what she has learnt from a life spent working in the insight sector.

Opinion7 February 2022

Accounting for bias

Segmentation would gain from using insights from behavioural science to create an approach that accurately depicts what makes people behave similarly or distinctly.

News7 February 2022

Logica Research expands team

San Francisco-based custom market research firm Logica Research has expanded with two hires and a promotion, with Carole Herpin becoming vice-president, client success.

News7 February 2022

Beehive Research names research director

Global insight agency Beehive Research has appointed Kirsty Potter as research director.

News7 February 2022

New managing partner for Nexxt Intelligence

Conversational artificial intelligence ( AI) company Nexxt Intelligence has announced that Phil Sutcliffe is joining as managing partner.

News7 February 2022

Savanta acquires MindSpark Research

Global market research agency Savanta has acquired Paris-based MindSpark Research International.

News4 February 2022

PRS in Vivo UK MD to head up European operations

Behavioural science research consultancy PRS in Vivo has announced the promotion of Nicole Duckworth to head of Europe and global commercial excellence. 

News4 February 2022

Georgie White joins Holland & Barrett

Liam Kay-McClean

Holland & Barrett has appointed Georgie White as director of customer experience and insight. 

News4 February 2022

Savanta names EVP

Data, advisory and market research company Savanta has appointed Will Blackett as executive vice-president, consumer.

News4 February 2022

Pureprofile adds CleanID to enhance security

Data and insights business Pureprofile has added data security solution CleanID to its operations, following the completion of a successful pilot. 

News3 February 2022

Dunnhumby extends Microsoft partnership

Customer data science firm Dunnhumby has expanded its relationship with Microsoft with its tools Dunnhumby Shop and Assortment now available on the Microsoft Azure cloud platform.

News3 February 2022

Radio audience rises to all-time high

Radio audiences in the UK hit their highest-ever level in the third quarter of 2021, according to figures released by radio audience measurement body Rajar.

News3 February 2022

Intra Research expands to Nordics

Online panel company Intra Research has launched four new panels covering Denmark, Finland, Norway and Sweden.

Opinion3 February 2022

The ultimate experience: data capture in marketing

In these trying times, all elements of the marketing mix must work harder and more effectively as marketers weigh up the relative merits of where to invest their precious budgets.

News2 February 2022

Kantar Public expands development practice in Washington DC

Kantar Public has made three strategic appointments within its development practice headquarters in Washington DC.

News2 February 2022

CMR and Healthcare Fieldwork unveil new brand identity

Participant recruitment agencies Creative Medical Recruit ( CMR) and Healthcare Fieldwork have merged to become MediVoice Recruit. 

News2 February 2022

Canvs AI recruits EVP marketing

Emotion and behaviour insights platform Canvs AI has named Trip Kucera executive vice-president of marketing.

News2 February 2022

Firefish hires ex-Kantar Consulting head

Strategic insight consultancy Firefish Group has appointed Lloyd Burdett as head of futures and sustainability.

News2 February 2022

Veridata Insights adds new hires, divisions and global offices

Data collection firm Veridata Insights has more than doubled its number of full-time employees, as well as expanding its office locations and services. 

News1 February 2022

ESRC funds net zero research programme

The Economic and Social Research Council ( ESRC) has invested almost £6.25m in interdisciplinary environmental science research as part of the UK’s push for net zero emissions by 2050.

News1 February 2022

Schlesinger appoints senior staff

Data collection and research technology business Schlesinger has made several appointments to its leadership team, including Troy Anderson as chief product and technology officer.