Firefish USA appoints senior director in New York

With over 20 years’ experience in global brand strategy, innovation and insight, Jacobs (pictured) has held roles at Unilever’s Consumer Innovation, Experience & Trends Lab, The Big Picture, Publicis Groupe and Ipsos, working across many categories from finance, fashion and consumer healthcare to CPG, beauty and beverages.

A cross-cultural strategist who has worked in over 30 countries and speaks Russian, Dutch, French and English, Jacobs specialises in applied empathy, helping brands and teams transform their thinking and strategy by embedding them in the way the people they serve think, feel and act.

Firefish USA president Beth Broughton commented: “We are so happy to have Geri join the team full time. Her multilingual capabilities and her behavioural science expertise to help break through rationalised responses, plus her extensive experience in strategy development and bringing brands to market across the world are already delighting clients.

“I can’t wait to introduce her to even more clients as we continue to grow across America”.