Firefish Group launches healthcare division
The healthcare division will focus on humanising healthcare, including the idea that better healthcare outcomes come from a place of better understanding and deeper connections with patients and healthcare professionals.
Cook (pictured) was formerly a practising doctor and psychiatrist and has worked in insight for more than 20 years, leading projects for GSK, Galderma, Bayer and Pfizer.
Cook said: “I am excited to formally launch the Firefish Healthcare business. I feel we are uniquely placed to connect the needs of patients and HCPs (healthcare providers) with the passion and resource of pharmaceutical and healthcare businesses.”
Jem Fawcus, chief executive at Firefish Group, said: “Firefish have built a name on getting closer to the human experience, so having Dr Bob and the team bring this to the healthcare world is a natural progression for us as a group. The initial response has been great and so I can’t wait to see how it will grow.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments