Firefish appoints associate director

A brand strategy and innovation specialist, Martin-Davies (pictured) joins from Butterfly London, where she worked across a broad range of categories including fast-moving consumer goods, beauty, alcohol, automotive, healthcare and financial services.

Leading end-to-end strategic brand projects and innovation sprints, Amelia is also bilingual, moderating and delivering projects to a wealth of French-speaking clients.

Firefish UK managing director Daniel Rose commented: “The time flew talking to Amelia in interviews and I just knew she was right for us.

“Her French cultural understanding and bilingual skills are incredible – and so is her strategic thinking when it comes to brand and innovation insight. I know our clients are going to really enjoy partnering with her too.”