Bril (pictured) joins from Flamingo where she was a senior strategist, with her previous work having focused on blending human insight and cultural strategy.

Bril has experience working in brand and communications, with a particular focus on the technology, social media and beauty sectors.

She also helped re-position and launch the first global brand campaign for Instagram, defined a fast-moving consumer goods company’s market entry strategy in India, and helped re-position a luxury fragrance brand for the Chinese market.

Bril has also worked across a range of international projects for the likes of Meta, Reckitt, AB Inbev and Samsung.

Daniel Rose, UK managing director at Firefish, commented: “We knew there was a lot of interest in Joella from our competitors, so we are ecstatic that she is now part of the Firefish family.

“Her brand and communications expertise, her all-round awesome attitude and her global experience on her clients’ massive strategic challenges are a perfect fit and she’s already wowing us with her greatness.”