Feature2 March 2015

Do not disturb

Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.

Opinion27 February 2015

A spotlight on skills

As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in Research-live.com from a skills perspective.

News27 February 2015

TNS launches crowdsourcing tool

Kantar-owned TNS has announced the launch of its bespoke online communities tool, ThinkTank.

News27 February 2015

Ebiquity buys Media Value

Media and marketing insights firm Ebiquity has acquired Spanish-based media auditing company Media Value.

News27 February 2015

Nielsen plans to move from Netherlands to UK

Nielsen’s board of directors has approved a plan to change the company’s legal domicile from the Netherlands to the UK.

News27 February 2015

TV set viewing falling as mobile viewing rises

TV viewers in the UK are watching 10 minutes less a day compared with last year according to the latest report from commercial TV marketing body, Thinkbox.

Opinion26 February 2015

Learning from stock market prediction flaws

Market researchers need to be much smarter about aggregating opinion scores argues Jon Puleston.

News26 February 2015

OMD UK launches insights-driven Newsroom

Media agency OMD UK has restructured and launched an insight and ideas team Newsroom in partnership with Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain.

News26 February 2015

FreshMinds hires Anjul Sharma

Sharma has joined the company from the Value Engineers as a senior consultant.

News26 February 2015

Ipsos reconfigures marketing and comms offer with launch of Ipsos Connect

Ipsos Connect, which will coordinate brand comms, advertising and media, is an amalgamation of Ipsos ASI and Ipsos MediaCT.

News26 February 2015

CACI to be exclusive data provider for JICPOPS

The UK advertising industry’s Joint Industry Committee for Population Standards ( JICPOPS) has appointed data consultancy CACI to be its sole data provider.

News26 February 2015

ComScore launches mobile audience measurement tool

Mobile Metrix combines passive on-device measurement via mobile panels with census-level data to provide insights into mobile media usage across apps and mobile browsing.

News26 February 2015

Research Now appoints new SVP of client development

Doug Pierce, a Nielsen Company veteran, has joined Research Now as senior vice-president of client development.

Opinion25 February 2015

Significance – statistical or practical?

With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.

News25 February 2015

Brands 'should encourage consumers to complain about marketing'

New research suggests that brands should make it easier for consumers to complain about their one-to-one marketing, in order to earn greater consumer trust and increase marketing effectiveness.

News25 February 2015

Ipsos Healthcare hires head of emerging markets

Omar Ehsan has been appointed as the new head of emerging markets and global clients at Ipsos Healthcare.

News25 February 2015

IAB Europe launches digital advertising effectiveness library

The Interactive Advertising Bureau ( IAB) Europe has launched the Library of Ad Effectiveness Case Studies - a resource offering insight on the effectiveness of digital advertising for branding campaigns.

News25 February 2015

Videology appoints EMEA media director

Video advertising platform Videology has expanded its European leadership team with the appointment of Robin Kingerlee as EMEA media director.

News25 February 2015

DJS Research welcomes ten new joiners

The Stockport-based agency has announced a number of new hires and internal promotions.

News25 February 2015

Federated Sample hires client development director

Programmatic sampling network Federated Sample has announced that former Research Now director, Peter Costa, has joined as executive director, client development.

Opinion24 February 2015

The innovation fallacy

Talk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? Ian Murray of house51 thinks it’s time for a paradigm shift.

News24 February 2015

Macromill reports 44% revenue increase

The global consumer insight and marketing analytics company posted a revenue increase of 44% to €178m in 2014, following its merger with MetrixLab.

Feature24 February 2015

Data date

Data analysis has changed the course of marketing, but Christian Rudder uses it to change the course of relationships. By Jane Bainbridge

News24 February 2015

Nielsen under fire as US TV audiences appear to fall

Some US broadcasters have accused measurement companies, particularly Nielsen, of failing to keep up with changing viewing habits.

News24 February 2015

Rentrak hires to boost political expertise

Movie and TV audience measurement company Rentrak has hired Carol Davidsen to be vice-president of political technology.

News24 February 2015

ComRes and Daily Mail in poll partnership

The Daily Mail and ComRes have teamed up to deliver polling and political analysis throughout the General Election campaign and into the next parliament.

News23 February 2015

Young girls want fun and confidence from brands

As girls move from childhood to adolescence their priorities in life change as do their interactions with brands according to Pineapple Lounge research.

Opinion23 February 2015

Seven rules of social media evaluation

Evaluating social media campaigns is moving from ‘likes’ to measuring ROI. It creates an opportunity for market researchers if they can grasp the chance to be the natural masters of this growth area says Ray Poynter.

News23 February 2015

BT and EE fail the Twitter test

Communications companies BT and EE have proved two of the worst offenders in a survey of response rates and times on Twitter.

News23 February 2015

British public trust ONS statistics, 'but not how they are used'

Research from NatCen Social Research has revealed that while 81% of Brits polled trusted the statistics produced by ONS, only 28% felt the government presented these figures honestly when discussing policies.

News23 February 2015

Critical Research acquires RSM

London-based full service agency Critical Research has announced its purchase of RSM research.

News23 February 2015

Going viral 'not enough to secure long-term brand impact'

Analysis by TNS of the Super Bowl 2015 advertising campaigns revealed a likely lack of long-term brand value for Budweiser’s ‘Lost Dog’ ad, despite viral success.

News23 February 2015

LinkedIn launches ad network

Professional social networking site LinkedIn has announced it is partnering with AppNexus to launch a global display advertising network to deliver ads based on both its data and a network of 2500 other B2B sites.

News20 February 2015

Mobile privacy and brand safety top challenges for mobile advertising

The IAB Agency Snapshot study has revealed that one in two media agency employees want to know more about complying with mobile privacy and brand safety on mobile.

News20 February 2015

MarketVision Research announces new hires

MarketVision Research has made six new hires, including a number of research assistants.

Opinion20 February 2015

Dutch diary: IIeX Europe day 2

Day two of IIeX 2015 has been a day where research’s role in a data-rich world has been a core theme says Debrah Harding. 

News20 February 2015

Facebook ad viewability under debate

Facebook defines an ad as viewable the instant any part of it appears on a user’s screen while MRC standard viewability rating is defined as 50% visible for one second.

News20 February 2015

WPP takes Group M agencies into sub-Saharan Africa

Group M has introduced its MEC, Mindshare and MediaCom agencies into sub-Saharan Africa following WPP’s acquisition of a controlling stake in East African advertising and comms company, Scangroup.

News20 February 2015

Lego is world's most powerful brand

Lego has overtaken Ferrari to be crowned the world’s most powerful brand, coming top in brand valuation and strategy consultancy Brand Finance’s Brand Strength Index.

News19 February 2015

New Latvian manager for Norstat

Santa Plivca has been promoted to country manager in Latvia for Norstat.

News19 February 2015

MRSS India acquires majority stake in EMTEE Research

The Indian subsidiary of Majestic Market Research Support Services ( MMRSS) has bought a majority stake in market research agency EMTEE Research and Consultants.

Opinion19 February 2015

Dutch diary: IIeX Europe blog

Debrah Harding, managing director of the Market Research Society, offers her thoughts from day one of the Insight Innovation eXchange ( IIeX) Europe conference in Amsterdam.

News19 February 2015

Dubit expands to Australia, hires Schoff

Dubit has announced the opening of an office in Melbourne and the recruitment of Adam Schoff as VP of digital strategy for Asia Pacific.

News19 February 2015

Repucom hires Team Sky's Minns

Sports and entertainment insight consultancy Repucom has hired Malph Minns to its UK & Ireland team based in London.

News19 February 2015

Wealth-X acquires Ledbury Research

The acquisition will see Ledbury Research take on the wealth intelligence specialist’s branding while continuing to operate from London.

Feature18 February 2015

The role of British luxury

Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.

News18 February 2015

Vaughn joins Ipsos Media CT

Kelsey Vaughn has joined the company from Apigee as senior vice president within the company’s media, content and technology research specialty.

News18 February 2015

72Point and One Poll announce integrated campaign offer

The package combines market research with print, broadcast and digital elements, as well as social media add-ons.

News18 February 2015

Bilendi acquires M3 Research

Bilendi, formerly Maximiles Group, has acquired Danish online access panel provider M3 Research.

News18 February 2015

Millward Brown Analytics launches in North America

The new unit brings together Millward Brown’s Marketing Science and Marketing and Planning Systems ( MaPS) teams.

News17 February 2015

Penny Young to leave NatCen for House of Commons

Young, the social research organisation’s chief executive since 2009, will take up the post of House of Commons librarian and director general, Information Services.

News17 February 2015

CMA launches research into use of consumer data

The research will look into how retailers, motor insurers and games app providers use consumer data.

News17 February 2015

Mobile marketers 'need to be wary of data accuracy'

Location-based marketing platform Thinknear found a 7% decrease in location accuracy from Q3 to Q4 2014, blaming it on apps that were “new to the programmatic ecosystem”.

News17 February 2015

Half of UK video advertising now behaviourally targeted, says research

Research from video advertising platform Videology has revealed a 66% rise in video campaigns being targeted according to behavioural patterns.

News17 February 2015

Ebiquity promotes Kruse to CEO, Continental Europe

Dietmar Kruse was formerly CEO of Ebiquity Germany, which he co-founded in 2008.

News17 February 2015

Jenkins joins Basis from Ipsos

Sarah Jenkins, former head of qualitative at Ipsos MORI’s MediaCT division, has joined Basis as senior director.

News16 February 2015

Precision Sample hires Instantly's Hwang Nanzer

Susan Hwang Nanzer has joined Precision Sample from Instantly as chief revenue officer.

News16 February 2015

Verve promotes ten in UK and Romania

The community panel specialist’s ten promotions include Tim Martin taking up the role of research director.

News16 February 2015

Gap growing between customer expectations and brand delivery

The Brand Keys 2015 Customer Loyalty Index has revealed that consumers’ expectations rose by 28% over 2014, while brands have only improved their ability to satisfy them by 7%.

News16 February 2015

Surveys and big data are 'complementary, not competing data sources', says task force

The AAPOR’s big data task force has released a report outlining its recommendations for for the use of big data in relation to survey research.

News16 February 2015

BDRC Group expands to US

The launch of BDRC Americas is a joint venture with Fusion Analytics, a research consultancy based in Washington DC.

Opinion13 February 2015

Magazines must adapt to changing reader behaviour

As the latest ABCs show, magazine decline is steadying as these brands extend and target consumers’ passion points. But more still needs to be done as Carat’s head of publishing, Stephanie Arlett, explains

News13 February 2015

CMNTY launches tailored community marketplace

CMNTY Market offers an “online shopping approach” to configuring community platforms.

News13 February 2015

McIntosh takes YouGov CEO role

Alex McIntosh has been confirmed as YouGov’s UK CEO having held the position on an interim basis since Tim Britton’s exit last month.

News13 February 2015

Barrell promoted to MD at React Surveys

React Surveys has promoted Nicky Barrell to be its managing director.

News13 February 2015

Instantly opens New York office

Following its recent rebrand and new product launch, the company has announced its expansion to the East Coast.

News13 February 2015

Kantar partners with comScore

Partnership includes an acquisition of a significant equity stake in comScore by Kantar’s owner, WPP.

Opinion12 February 2015

ELECTION BLOG: Bursting the polling bubble

A growing detachment with the main parties means voter intent for ‘others’ grows, but that doesn’t always translate to actual votes on polling day says Martin Boon.

News12 February 2015

Nielsen revenue up 10.3% for 2014

Nielsen has reported revenues up 10.3% to $6.3 billion for 2014, or 12.4% increase at constant currency.

News12 February 2015

New customer experience practice for Ipsos Loyalty

Ipsos Loyalty has appointed John Carroll III to head its new customer experience practice.

News12 February 2015

WPP launches EU Institutions team

WPP’s global Government & Public Sector Practice has created a team to deliver communications and research for European Union institutional clients.

News12 February 2015

Power brands beat niche brands for high earners

Luxury super brands such as Rolex, Chanel and Cartier are preferred to niche brands by 66% of high earners.

News12 February 2015

Meetrics secures further investment for ad visibility measurement

The ad visibility measurement company has just closed a seven figure second financing round to accelerate its growth.

News12 February 2015

IAB Europe releases guidance on viewable impressions

Newly-published white paper reveals trends on viewable impressions across Europe, as well as stakeholder perspectives, key definitions and terms, and technical, commercial and quality considerations.

Feature11 February 2015

Room service

Luxury hotel accommodation requires a different approach to market research as Peninsula Hotels’ Rob Cheng explains to Jo Bowman.

News11 February 2015

Research Now shakes up executive leadership team

Following a year of growth and expansion, the company has announced a number of promotions to and within its executive leadership team.

News11 February 2015

Chinese investment in EU doubles

Chinese investment in the UK has reached an all time high with $13bn invested in the past three years and overall financial transactions in the EU double 2013 levels.

News11 February 2015

Scale of Australian Nielsen Twitter TV ratings under scrutiny

Nielsen has defended the decision not to release the number of Australian Twitter users as part of its TV Ratings service, following questioning from media buyers on the scale of the new metric.

News11 February 2015

Product watch tool launched by Instantly

Instantly has released Product Watch, a tool that alerts companies to newly launched consumer packaged goods and tracks their performance.

News11 February 2015

New MD at Norstat Germany

Marc Leimann has become managing director of Norstat Germany, taking over from Christoph Irmer.

News10 February 2015

Allegra Insights hires new head of business development

Simon Mogford has joined from live communications agency First Protocol, where he was director of sales & marketing.

News10 February 2015

Patterson joins TNS UK as strategic planning director

Sarah Patterson has joined the company from ad agency Leo Burnett, where she was SVP and planning director.

News10 February 2015

Gartner's 2014 revenues up 13%

Gartner has released its financial results for Q4 and full year 2014, showing a 13% increase over 2013’s revenues.

News10 February 2015

Kadence International records significant growth

The agency, which was acquired by Japan’s Cross Marketing Group in November 2014, saw half year revenues of $16m - a 14% increase year on year.

News10 February 2015

Cint partners with Quidco for transactional targeting

The panel and platform provider’s partnership with cashback and rewards site Quidco will allow targeting based on transactional data.

News10 February 2015

Critical Mix launches daily omnibus

The daily omnibus service, kNOW, allows researchers to take a pulse among a nationally representative sample, seven days a week.

News9 February 2015

Razor makes new appointments

Qualitative research agency Razor Research has hired two new directors, Tom O’Dwyer and Lucie Holliday.

News9 February 2015

IAB releases native advertising transparency guidelines

Guidelines intended to ensure advertisers, publishers, agencies and ad tech companies make it easy for consumers to spot native advertising.

Opinion9 February 2015

Don’t forget the paper

Despite the ease and low-cost of online surveys, there is still a role for paper surveys with their ability to capture dependable data argues OSC World’s Jeffrey Schneider.

News9 February 2015

Taptica launches mobile ad analytics tool

Tool provides insight into mobile user behaviour and demographics to enable mobile ad campaign targeting.

News9 February 2015

Norstat hires new CEO

Data collection services company Norstat has appointed Knut Aasrud as its new CEO.

News9 February 2015

Twitter ad revenue doubles despite new user slowdown

The company’s ad revenue in Q4 2014 saw a 97% increase from the same period the previous year, despite a slowdown in monthly user growth.

News6 February 2015

Sproul joins Opinion Matters

Research and insight agency Opinion Matters has hired Jennifer Sproul in the newly created position of head of client services.

News6 February 2015

Opinium hires Looney for consumer goods role

Opinium has appointed Steve Looney, former client director at Millward Brown, as its head of consumer goods research.

News6 February 2015

Rentrak's TV Everywhere business up 76% in Q3

Media measurement company Rentrak has reported revenues up 76% for its TV Everywhere business for the third quarter of fiscal year 2015 to $14.8m.

News6 February 2015

Marquis to leave NRS board

The National Readership Survey has announced that its chairman, Simon Marquis, will step down from his position at the end of the year.

News6 February 2015

Starcom in set-top box data collaboration

Media network Starcom MediaVest and cable set-top box data company FourthWall Media have announced a partnership allowing the agency access to FourthWall’s anonymous, non-aggregated viewership data.

News5 February 2015

Sky's on demand downloads up 50%

Broadcaster Sky has seen the number of downloads and streams on its connected TV platform increase by almost 50% as the trend for watching non-linear TV continues.

News5 February 2015

Partnership to promote disabled research participants

Specialist job board for disabled people Evenbreak has joined forces with market research recruitment company Saros to encourage more disabled people to get involved with market research projects.

News5 February 2015

Directions Research makes new hires

Cincinnati-based market research company Directions Research has hired Lisa Evans as vice-president of client services and Margaret Becker as senior project manager.

News5 February 2015

Ameritest launches brand consulting division

Communication research company Ameritest has established a brand consulting division based in Chicago and led by Ralph Blessing.

News5 February 2015

Bonamy Finch updates smartphone app for quant

Consumer insight and analytics company Bonamy Fitch has launched a new version of its smartphone app to show the significance of quantitative data.

Opinion5 February 2015

Beyond the big reveal

Sharing tracking study findings is no longer about revealing the big story to clients at scheduled intervals, says Brian Kushnir of Added Value. Now agencies must adapt to deliver searchable, shareable insight when it arises.

News4 February 2015

Research Now launches gastrointestinal panel

Research Now has launched a gastrointestinal panel, for insights into the practices, treatments and sentiments of those who suffer from various forms of gastrointestinal conditions.

Feature4 February 2015

Privacy moves from backroom to boardroom

As Google agrees to review its privacy policy, the issue of how companies use consumer data – especially in the online arena – once more hits the headlines. Colin Strong delves into the detail of perceptions and policies around privacy.

News4 February 2015

Marketing Workshop hires VP client services

Alec Schendzelos has joined research and consulting firm, Marketing Workshop ( MW) as vice-president of client services.

News4 February 2015

Q3 dip at Creston due to health budget cuts

Marketing communications group Creston has reported lower Q3 results with revenue up just 1% on the previous period citing client budget cuts and project delays in the UK health business.

News4 February 2015

Promotions impact majority of adults buying habits

Retailer promotions directly impact the buying habits of 60% of UK consumers, prompting more than a quarter ( 28%) to spend more according to research from RapidCampaign.

News4 February 2015

Kantar Worldpanel appoints retail director

Kirstin Knight, former head of own brand marketing at Sainsbury’s, has joined Kantar Worldpanel as director of its grocery retail division.

Opinion4 February 2015

Training for the future

If Africa is to fulfil its potential for business growth, then the correct infrastructure for market research must be in place. That means investment in training, says Phyllis Macfarlane.

News3 February 2015

Cint launches self-service sample supply management solution

Access Pro gives users full control over the research project process, from pricing and feasibility to delivery.

News3 February 2015

McDonald's most effective Super Bowl ad

Fast food giant McDonald’s topped the most effective list for the advertising event of the year in the US – the Super Bowl – according to television and video ad analytics standard Ace Metrix.

News3 February 2015

WeChat targeted ads amount to 'commercial harassment', say users

More than 80% of users of Chinese messaging app WeChat feel the new targeted ads, launched a week ago, amount to “commercial harassment”, according to new research.

News3 February 2015

uSamp rebrands to Instantly

Market research technology firm uSamp has announced it is changing its name to Instantly with the rebrand aimed at unifying its audience consumer insight tools under a single identity.

News3 February 2015

Lunn joins Mindshare as CSO

Joe Lunn, former head of strategy and insight for ZenithOptimedia France, has returned to Australia to work for the GroupM media agency.

News3 February 2015

Industry collaboration #IPASocialWorks for social media measure

Social media platforms Twitter and Facebook have collaborated with The Market Research Society, Institute of Practitioners of Advertising and Marketing Society to launch #IPASocialWorks for better social media measurement.

News2 February 2015

Dentsu Aegis Network acquires WATConsult

The network of eight global brands has acquired a majority stake in India’s social and digital media agency, WATConsult.

Feature2 February 2015

Hanging on the telephone

Vodafone has a more serious and staid image than some of its rival mobile networks, but it is looking to balance that with a warmer message to connect humans with its services, as Jane Simms discovers.

Opinion2 February 2015

The changing face of conferences

It’s not all meeting your mates and collecting interesting freebies, market research conferences can be a platform for all aspects of your business says Ben Hogg.

News2 February 2015

UK bank brands lose out to Chinese

The UK’s bank brands collectively lost 3% of their value according to the Brand Finance Banking 500 while Chinese brands overtook many major western brands.

News2 February 2015

Google to update UK privacy policy following investigation

The Information Commissioner’s Office found that the company was “too vague” when describing how it used people’s personal data.