NEWS27 February 2015

TNS launches crowdsourcing tool

News UK

UK — Kantar-owned TNS has announced the launch of its bespoke online communities tool, ThinkTank.

Anjali Puri (pictured), global head of TNS qualitative said: ”Clients increasingly need real-time analysis of the marketplace that they are operating in to inform key marketing decisions. We have developed ThinkTank to help them access a more relevant, engaged and connected audience that will make the insights more valuable.”

The company said ThinkTank has been designed to allow clients to interact and debate with a select group of leading-edge consumers and future shapers on a range of issues that matter to their business.

TNS will be exhibiting the product at at Mobile World Congress in Barcelona from 2-5 March.