NEWS27 February 2015

Nielsen plans to move from Netherlands to UK

News North America UK

US — Nielsen’s board of directors has approved a plan to change the company’s legal domicile from the Netherlands to the UK.

Mitch Barns, Nielsen’s chief executive officer, said: “Our board has reviewed the company’s corporate domicile and agrees that re-incorporating in the U.K., where the company already has operations, is in the best long-term interest of the company and its shareholders. We are a global company, and this change positions Nielsen well as we continue to attract global investors, adhere to the highest corporate governance standards and execute on our long-term growth strategy.”

The change in its legal domicile is not expected to significantly alter Nielsen’s worldwide effective corporate tax rate.

The proposal is subject to approval from Nielsen’s shareholders. It is expected that shareholder approval will be obtained at Nielsen’s 2015 Annual Meeting of Shareholders. After completion it is expected its shares will continue to be listed on the New York Stock Exchange (NYSE). The company will be renamed Nielsen Holdings plc.