News28 August 2015

GroupM and Buzzfeed in content and data deal

Buzzfeed agrees to provide GroupM’s and WPP’s agencies and clients with access to its creative and data assets.

News28 August 2015

Wearables market grows 223% in Q2 with Apple challenging Fitbit

Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just 0.8m behind Fitbit’s 4.4m.

News28 August 2015

InsightSquared hires Chernov as marketing VP

Sales analytics company InsightSquared as announced that Joe Chernov will be leading its marketing department.

News28 August 2015

ICrossing UK names new CEO

Digital marketing agency iCrossing has promoted Mark Iremonger as its new CEO in the UK replacing Paul Doleman.

News27 August 2015

Carat Global appoints chief digital officer

Digital veteran, James Harris, joins Carat as its new chief digital officer reporting to global president, Doug Ray.

News27 August 2015

Contactless payment up 560% in 12 months

British consumers have increased their spending via contactless cards by 560% in the past 12 months according to data from Mastercard.

News27 August 2015

Barc India and TAM form meter management company

Barc India and TAM India form a meter management company to supply raw data to Barc India

Opinion27 August 2015

Mind measurement

In the latest in Colin Strong’s series rethinking areas of market research, he turns his attention to the importance of attitude measurement and psychometrics.

News27 August 2015

WPP buys Webling in Australia

WPP-owned J.Walter Thompson has acquired a majority stake in Sydney-based digital agency Webling.

News27 August 2015

Marketing budgets shift to customer retention

More than half ( 57%) of CMOs expect marketing budgets to increase in the next two to three years.

News26 August 2015

Nepa and Bakamo.Social in partnership

Research and analytics firm, Nepa UK, has announced a strategic business partnership with Bakamo.Social, the qualitative social media intelligence company.

News26 August 2015

eDigitalResearch makes hires and promotions

Voice of the customer research company eDigitalResearch has appointed Angie Coombe as research manager and David Jeans as senior research manager in a number of new hires and promotions at the company.

News26 August 2015

Four new owners for Directions Research

Betsy Sutherland, Hannah Peters, Miguel Martinez-Baco and Tiffany Bailey announced as new owners of employee-owned Directions Research.

News26 August 2015

Realeyes appoints chief data scientist

Emotion analytics company Realeyes has hired US government data scientist, Jeff Ryan, as its chief data scientist.

News26 August 2015

WPP pre-tax profits up 12% in Q2

WPP reported a 12% increase in pre-tax profits and an increase in like-for-like net sales of 2.3% to £5.04bn for the second quarter of 2015.

News25 August 2015

Qlik appoints chief strategy officer

Visual analytics company Qlik has announced Les Bonney will take on the new role of chief strategy officer to help identify new market opportunities.

News25 August 2015

Lightspeed GMI expands to India

WPP-owned digital data company Lightspeed GMI has expanded its Asia-Pacific operation with a new office in Gurgaon, India.

Opinion25 August 2015

Bias in the spotlight: social norms – part 1

We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer, to avoid conflict or simply to be more cognitively efficient in our decision-making.

News25 August 2015

Purchase decisions influenced by look and style of gadgets

Turkey, Mexico and Brazil lead the countries where consumers firmly agree that look and style of new tech gadgets is important when buying new tech.

News25 August 2015

Ugam partners with OnePoint Global

Analytics company Ugam has announced a partnership with digital survey tech solutions firm OnePoint Global to boost its mobile and SMS-based survey technology.

Opinion24 August 2015

Video content appeal across the platforms

The way in which people are watching video content is subtly shifting as Hyperfine Media’s Garth Haley explains.

News24 August 2015

Other Lines of Enquiry consolidates services

The media research agency has restructured and hired a new senior manager.

News24 August 2015

Loyal fans and big moments behind TV programme social buzz

Nielsen Social’s research looking at the level of Tweets throughout a programme series highlights who is contributing most to TV social buzz.

News24 August 2015

Isentia buys King Content

Media intelligence company Isentia has acquired global content marketing firm King Content in a deal that could be worth up to $48m.

News24 August 2015

Global data analytics outsourcing market to reach $3.3bn by 2019

The data analytics outsourcing market is predicted to grow about 30% between 2015 and 2019 according to the latest report from Technavio.

News21 August 2015

Rentrak and MovieTickets form partnership

Rentrak will link its merged TV viewing and box office sales information with MovieTickets’ individual-level ticket purchasing information.

News21 August 2015

Tableau launches in Shanghai

The data visualisation software company’s Shanghai office is its first in China and its fourth in the APAC region.

News21 August 2015

Quirkos updates text analysis solution

Researchers can now code PDF articles and group topics in new ways following demand from users.

News21 August 2015

Glace joins Millward Brown as CIO

Matt Glace joins from Millward Brown’s parent company, Kantar, where he was executive vice president.

News21 August 2015

Instantly partners with Viggle

Instantly will now be able to measure the impact of mobile ads within the entertainment and marketing rewards platform’s app.

Opinion20 August 2015

Removing the jokers from the pack

Checking data quality should be as important a part of the research process as analysing results, says Laura Finnemore. She wants to drive sample quality to the top of the agenda.

News20 August 2015

Publishers see increased revenue with real-time data

New research reveals that while 62% of publishers find that the use of real-time data leads to increased revenue, just 27% report receiving it.

News20 August 2015

Mallon joins 4INFO from Microsoft

Ken Mallon has joined mobile targeting company 4INFO as chief product officer.

News20 August 2015

Kantar and GeoPoll unveil joint African media measurement product

Kantar-GeoPoll Media Measurement is the first joint product between GeoPoll, Kantar Media and TNS Global, following the formation of their strategic partnership.

News20 August 2015

Federated Sample rebrands as Lucid

The company’s software licensing and managed services units, Fulcrum and Federated Sample, will now function as separate businesses under the Lucid brand.

News19 August 2015

Millward Brown launches Indonesian brand ranking

Bank Central Asia has topped the inaugural BrandZ ranking of Indonesia’s top 50 most valuable brands.

Feature19 August 2015

Emotional intelligence

Tech start-up Adoreboard uses research on the effect of emotion on decision-making to power its brand health and campaign-testing platform. Is it a threat to traditional research? By Bronwen Morgan.

News19 August 2015

Singapore leads APAC in social media monitoring

55% of marketers in Singapore use social media data for key decisions, compared with just 30% in China, according to a new report from TNS.

News19 August 2015

Sweatman joins Opinium as technology lead

James Sweatman has joined from Freud Communications to head Opinium’s technology offering.

News19 August 2015

Kantar Health partners with Data2Life

The healthcare consulting firm’s partnership with tech company Data2Life is intended to provide “early signal intelligence” to the pharma industry on drug side effects, based on “real-world” information.

News19 August 2015

Qualtrics hires McVey for European sales role

Survey software provider Qualtrics has appointed Ian McVey as head of Enterprise Sales for Northern Europe.

News18 August 2015

MRSS India hires four

MRSS India has appointed four new personnel, including Archana Pai as vice president of Custom Research.

News18 August 2015

Rounds rejoins Cambiar

Cambiar has reappointed Beth Rounds as a partner in the firm, following a two-year stint as chief operating officer at CMI Research.

News18 August 2015

Wheeler joins Leapfrog in intelligence role

The digital marketing agency has appointed Scot Wheeler as VP of Consumer Intelligence & Business Analytics.

News18 August 2015

Mobile offers 'nearly double ROI over TV'

A recent study suggests brands could achieve “significant improvements in campaign performance” if they increase their share of spending on mobile to between 8-15%.

News18 August 2015

BDRC Continental hires Small for client role

Karen Small has joined BDRC Continental as client services manager for its Hotels and Hospitality research team.

Opinion17 August 2015

Surveys and 'the swipe'

With the prevalence of the ‘swipe’ gesture in apps like Tinder, should researchers be incorporating this intuitive action into mobile surveys? Andrew Wiseman of ICM asks.

News17 August 2015

CASRO and MRA join suit against FCC

Two US research associations have filed a “motion to intervene” in a court case against new telephone rules from the Federal Communications Commission ( FCC).

News17 August 2015

Hamilton-Clark to join 4sight as advisor

Former TNS MENA CEO Steve Hamilton-Clark is to join market insights company 4sight as a non-executive advisor.

News17 August 2015

Online fraud costs UK advertisers £277m

New analysis of ad impressions during Q2 2015 suggests that 12.2% were fraudulent, costing advertisers more than £277m of their online budgets.

News17 August 2015

Fortier joins Lightspeed in business development role

Marie Fortier has joined Lightspeed All Global from ImpactRx as director, Business Development.

News14 August 2015

On-demand micro data and content service launches

Findyr is a technology platform that allows people to request and receive “hyper-local micro data and content from regions around the world”.

News14 August 2015

LivingLens and Market Logic announce partnership

LivingLens’ video data mining and analytics platform will be integrated into Market Logic’s marketing information systems.

News14 August 2015

Research Academy expands teaching team

Caroline Pakel has joined the research and insight training company as academy associate.

News14 August 2015

GfK sees moderate growth in first six months of 2015

The Group’s sales were €747.2m in the first six months of the year; an increase of 7.1% compared with the same period last year.

News14 August 2015

Mobile ad revenues surge worldwide

Global mobile advertising revenue rose by 65% between 2013 and 2014 to reach a total of $31.9bn, according to figures from IAB, IAB Europe and IHS.

Feature13 August 2015

‘I kick balls. Deal with it.’

Sport England’s This Girl Can campaign caused a stir when it launched at the beginning of this year. But the inspiration behind it came entirely from insight work done by a team formed only 18 months ago, reveals the organisation’s director of insight, Lisa O’Keefe. By Bronwen Morgan.

News13 August 2015

MetrixLab hires three client directors

The consumer insights and marketing analytics firm has hired Jon Arthurs, Hilary Gaines and Martin Ash.

News13 August 2015

EDigitalResearch promotes three

The voice of the customer research company has promoted Tobin Sparrow, Amelia Burnett and Lisa Williams to associate director.

News13 August 2015

IAB outlines its position on 'digital's biggest issues'

The Internet Advertising Bureau UK is to release a statement each day next week clarifying its position on the “five biggest issues facing digital advertising”.

News13 August 2015

GfK invests in virtual shopper research

GfK has acquired NORM Research & Consulting AB, a Swedish virtual shopper research specialist.

News13 August 2015

Needell joins Ipsos MORI as MD of Marketing

Jim Needell has joined from Kantar Health, where he was managing director, to lead the 200 strong Ipsos MORI marketing team.

Feature12 August 2015

Accounting for cultural bias in b2b research

Cultural bias is as much a factor in b2b research as in consumer research, says Conor Wilcock of B2B International. He offers guidance on how to minimise its effects.

News12 August 2015

Join the Dots grad programme gains MRS accreditation

The company is the first research provider outside London, and the second in the UK, to be awarded this accreditation.

News12 August 2015

Long-form video content reigns supreme in UK

UK digital video viewers are more willing than the rest of Europe to watch long-form content on their mobiles, according to research by eMarketer.

News12 August 2015

Incite expands to West Coast

The company’s latest office, in San Francisco, will be led by ex-Ipsos MORI and TNS exec, Kevin Waters.

News12 August 2015

ComScore hires Fetters as SVP of Marketing Solutions

Aaron Fetters has joined to lead the company’s work with its consumer packaged goods and automotive clients.

News12 August 2015

Rentrak revenue increase driven by TV Everywhere

The media measurement service has seen a 23% increase in revenues, largely down to a 49% revenue increase for its multi platform measurement product, TV Everywhere.

News11 August 2015

Intage adds South East Asian panels to Cint's global panel marketplace

The Intage Group has signed a deal to add its Thai and Vietnamese panels to Cint’s global panel marketplace platform.

Opinion11 August 2015

Bias in the spotlight: the hot-cold empathy gap

The hot-cold empathy gap is the tendency to underestimate how our preferences will change when in either a ‘hot’ or ‘cold’ emotional state: as our state of mind changes, something we might previously have found unappealing might become irresistible. By Crawford Hollingworth.

News11 August 2015

LivingLens secures £1m in series A funding

The video analysis software company has received funding from some of the original investors involved in the Collider Accelerator programme, as well as marketeers and financiers.

News11 August 2015

GfK promotes Lange to business group director

Maria Lange has been appointed business group director of GfK’s Pet Retail POS Tracking team.

News11 August 2015

Google explores new viewability metrics

Google has filed new patents indicating that it plans to change the way it ranks content and measures ad viewability.

News11 August 2015

Firefish expands to South East Asia

The insight agency has opened a Singapore office, to be led by ex-ABN Impact director, Angela Cross.

Feature10 August 2015

Ones to watch: five key MR trends for the next decade

From real geo-IP based research to facial recognition, Cint’s global commercial director Richard Thornton outlines five new technologies and techniques that will take the MR industry forward in the next decade.

News10 August 2015

Unmetric launches competitive intelligence app

Unmetric Sense is a mobile app that allows marketers to monitor competitor activities in real time through a stream of campaign images, videos and hashtags.

News10 August 2015

Young people use smartphones 'every other minute'

15-24 year olds use their mobile phones an average of 387 times throughout the day, compared with the adult average of 264 times.

News10 August 2015

TV data increasingly boosting video campaigns

The number of US video campaigns using TV data to target audience segments increased 91% since the first quarter of 2015, according to research.

News10 August 2015

Simpson Carpenter launches text data analytics service

Klondike uses natural language processing algorithms to analyse online and offline text data.

News7 August 2015

Jibunu launches focus group facilitation tool

Roundtable Interview Conversation Kickstarter ( RICK) mixes qualitative and quantitative methods with instantaneous reporting.

News7 August 2015

Nice Systems launches VoC analytics tool

Software provider Nice Systems has released a solution allowing companies to use Voice of the Customer ( VoC) feedback combined with predictive analytics.

News7 August 2015

IRI hires leads for Convenience Market Place solution

Stephen Lampard and Stuart Byron have joined IRI as head of Convenience and head of Impulse respectively.

News7 August 2015

Display advertising set to rise in Europe

Programmatic purchases of digital display ads are set to increase in Europe, according to a new report from the Interactive Advertising Bureau Europe.

News7 August 2015

Bright Blue appoints new associate director

YouthSight’s John Newton joins Bright Blue Research as associate director.

Opinion6 August 2015

Deal or no deal

The old assumptions about car buyers no longer apply. It’s time for dealers to rethink their sales approach, says Iain Stanfield, head of brand and customer experience research at GfK.

News6 August 2015

Smartphones overtake laptops for internet access

33% of UK internet users say that their smartphone is the most important device for accessing the internet, compared with 30% choosing their, laptop according to Ofcom.

News6 August 2015

Havas Media Group creates chief insight officer role

Yvonne O’Brien, former managing director of IPG Mediabrands Marketing Sciences, has been poached by Havas Media Group UK to be its group chief insight officer.

News6 August 2015

SurveyMonkey buys TechValidate

Online DIY survey research company SurveyMonkey has acquired software customer content creation platform, TechValidate, for an undisclosed amount.

News6 August 2015

Instagram switches on advertising API

Brands can now buy ads on the platform in a more automated way, without going through an Instagram salesperson.

News6 August 2015

Han joins MFour Mobile Research

Andrea Han has joined the mobile market research firm as senior research consultant.

Opinion5 August 2015

What four-year-olds can teach us about workshopping

Facilitating workshops requires patience and a few tricks up your sleeve, much like managing a child, says Michael Martin of Insight Inside.

News5 August 2015

Statiq launches geo-behavioural audience profiling tool

Location audience data company Statiq has released its self serve point of interest directory for geo-behavioural audience profiling, Places.

News5 August 2015

ComScore records 14% revenue increase in Q2

ComScore’s GAAP revenues for the second quarter of 2015 were $91.4m, an increase of 14% compared with the same period last year.

News5 August 2015

Bright Blue Research makes promotions

Bright Blue Research, formerly known as RS Consulting Group, has promoted a number of its team including Paul Cussell as head of digital and Kerry Robinson as research and digital strategy manager.

News5 August 2015

Cookies are 'a broken source of insight'

Using cookies alone to measure ad reach can typically lead to an overstatement of reach of around 58%, according to an ad measurement expert.

News5 August 2015

GfK MRI expands product innovation team

Kevin King and Karen Ramspacher have joined GfK MRI’s product innovation team as senior vice-president mobile measurement and trends, and senior vice-president consumer insights respectively.

News4 August 2015

Radius appoints European director

Radius GMR has appointed Jeanette Vivier to the newly-created position of director of Radius Europe.

News4 August 2015

Dunnhumby BAR adds brand attribute comparison

The dunnhumby Behavioural Attitudinal Research tool draws on information on consumer shopping habits to identify specific consumer groups by their behaviour.

News4 August 2015

Hires and promotions at IFF as it turns 50

IFF celebrates 50 years in the research industry with several new hires.

News4 August 2015

Social sharing 'increases receptivity to advertising'

Consumers are most receptive to advertising at the point when they share content on their social media networks, according to new research.

News4 August 2015

Questback appoints head of market research

Former Mapa Research managing director, Edward Chatham, has joined enterprise feedback management company Questback as its head of market research.

News4 August 2015

MFour Mobile launches MediaMatch 360°

Mobile market research company MFour Mobile Research has launched its MediaMatch 360° tool integrating media matching technology into media measurement.

Opinion3 August 2015

Smartphones: the digital drug we’re all addicted to

The breadth of roles smartphones now play in our lives means we’re highly dependent on them, yet research from UM London shows there’s also a fear of how we are managing the accompanying information overloading.

News3 August 2015

Customer support wanted most by millennials

The tendency to contact customer support skews toward millennials with younger shoppers making more contact than older shoppers according to a new report.

News3 August 2015

Australian marketing and analytics bodies merge

The Association for Data-driven Marketing and Advertising has finalised a merger with the Institute of Analytics Professionals of Australia.

News3 August 2015

60% of Cannes shortlist led with social media

Analysis of the 2015 Cannes Lions revealed that of the shortlisted and winning entries, 60% used social media as a lead channel, compared with 50% of the total pool.

News3 August 2015

WPP acquires ABS Creative

Digital, CRM and data healthcare company Wunderman Health has bought a majority stake in digital healthcare agency ABS Creative in Belgium.