Barc India and TAM form meter management company

Meters will be deployed based on Barc’s sample design and the ratings will be handled through Barc India’s software. This ratings data will be the sole trading currency for the country.

The meter company will have the meter assets and panel management operations of the present Barc India and TAM India panels, which will be jointly owned by Barc India, Nielsen and Kantar. The company will initially have 34,000 meters covering all of India.

Punit Goenka, chairman of Barc India said: “This partnership is a big step forward and we welcome this move forward as a joint industry body. The technology and methodological prowess of Barc, combined with the extra meters and the field force will help the industry progress.”