BARC India to release first data set

INDIA — The Broadcast Audience Research Council (BARC) India is to release initial data for over 1 lakh ( 100,000 ) C&S markets, with a sample size of 10,760 households.

BARC India is a three-way alliance between broadcasters, advertisers and agencies. It was due to launch last October.

It will monitor 12,000 sample households, rising to 20,000 in time. Full details can be found here.

The previous ratings, supplied by TAM, had come under criticism as a result of TAM India being a joint venture between Nielsen and Kantar. WPP, Kantar’s parent company, was in breach of TV ratings guidelines by owning a number of advertising firms.