This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS22 February 2016

BARC introduces mobile app

Asia Pacific Media Mobile News

INDIA — The Indian TV rating body Broadcast Audience Research Council (BARC) has launched a mobile app to provide access to viewership data. 

BARC India is a three-way alliance between broadcasters, advertisers and agencies. It released its first data set last year.  

The BARC India app allows BARC India subscribers to access graphical representations of half-hourly programme impressions across all languages for the previous week.

In addition, subscribers can access gain/ loss information for the top 10 channels across genres, and for the top 20 channels by genre. Non-subscribers can access information on the top 10 brands, top programmes and top channels. 

@RESEARCH LIVE

0 Comments