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Rory Sutherland: All else being equal
Rory Sutherland
Insight & Strategy
Refreshing research: How PepsiCo uses insight
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Impact Reports
It's the taking part that counts: Improving the participant experience
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News28 August 2007
UK's ‘most comprehensive' gay market study launched
Out Now Consulting to conduct ‘groundbreaking' study into the UK's three million gay consumers
News16 August 2007
People on the move
The latest appointments and promotions in the global market research industry
Feature1 August 2007
The brains behind the social networks
The size of the matter
‘Dunbar’s Number’ is a theory that the human brain can only manage a maximum of 150 friendships. Roger Dunbar, who posited the theory, is currently updating his work to see if the Facebook effect has made any difference. Here – in an article first published two years ago – Jamie Hamilton applies Dunbar’s learnings to online research communities.
Warp reviewed
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
