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    AA recovery van towing a car at side of rural road

    Shifting gears: How the AA uses insights to drive decisions

    Columnists

    AA recovery van towing a car at side of rural road

    Rory Sutherland on failing to understand simple truths

    Impact Reports

    Abstract shape-shifting spike texture

    Adapt and transform: How technology is changing the insights process

    Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.

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August 2007 – 5 articles available

News28 August 2007

UK's ‘most comprehensive' gay market study launched

Out Now Consulting to conduct ‘groundbreaking' study into the UK's three million gay consumers

News16 August 2007

People on the move

The latest appointments and promotions in the global market research industry

Feature1 August 2007

The brains behind the social networks

Feature1 August 2007

The size of the matter

‘Dunbar’s Number’ is a theory that the human brain can only manage a maximum of 150 friendships. Roger Dunbar, who posited the theory, is currently updating his work to see if the Facebook effect has made any difference. Here – in an article first published two years ago – Jamie Hamilton applies Dunbar’s learnings to online research communities.

Feature1 August 2007

Warp reviewed

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