News31 August 2023

Zappi and Circana partner on survey tool

Customer behaviour business Circana and customer insights company Zappi have teamed up on a guided survey tool for consumer insight.

Opinion31 August 2023

Rory Sutherland: Looking for luck

Rory Sutherland

The Impact columnist argues that before we leap to narrow logic, we should spend some time looking for a lucky insight.

News31 August 2023

GoTo launches AI chat analysis tool

Business communications firm GoTo has created an artificial intelligence-powered sentiment analysis and chat summary tool.

News31 August 2023

ICO cautions against use of BCC in bulk emails

UK – The Information Commissioner’s Office has warned businesses to use alternatives to the BCC email function when sending emails containing personal information following a series of errors.

News31 August 2023

Watermelon Research forms new research operations agency

Liam Kay-McClean

Customer experience agency Watermelon Research has launched a technology-focused market research operations agency called Calico.

News31 August 2023

Mark Marshall named permanent advertising chair at NBCUniversal

Media and entertainment company NBCUniversal has appointed Mark Marshall as chairman, global advertising and partnerships.

Opinion30 August 2023

Justifying premium pricing in the cost-of-living crisis

The cost-of-living crisis is leading brands to reconsider their pricing strategies, especially for premium products. What is the best way of doing so?

News30 August 2023

Researchbods creates survey data integrity unit

Liam Kay-McClean

Insight and customer analytics agency Researchbods, part of Strat7 Group, has formed a new business unit dedicated to measuring the integrity of online survey respondents.

News30 August 2023

OpenAI develops enterprise-level version of ChatGPT

Artificial intelligence startup OpenAI, the maker of generative AI tool ChatGPT, has launched a version of the technology aimed at large businesses.

News30 August 2023

MMR Research names sensory director

Insights company MMR Research has appointed Wanni Xu as sensory director of its Asian division based in Singapore.

News30 August 2023

Delineate expands London team

Insights business Delineate has appointed Simon Staplehurst as client director, as it grows its London-based team to focus more on brand tracking, campaigns and media strategy.

News30 August 2023

Glassdoor launches employee confidence index

Employee review website Glassdoor has published its first monthly index analysing employee sentiment on the business outlook of their employers.

Feature29 August 2023

Flipping the script: Samsung research in Austria

Liam Kay-McClean

Video research on foldable smartphones with young people in Austria was used to inform Samsung product development globally.

News29 August 2023

DMA to run SME digital marketing bootcamps

The Data & Marketing Association ( DMA UK) has launched a UK government-funded digital marketing skills bootcamp for small and medium-sized enterprises ( SMEs).

News29 August 2023

TRA Labs and Previously Unavailable launch customer insight business

Research technology firm TRA Labs and innovation and venture studio Previously Unavailable have created customer insight start-up Ideally.

News29 August 2023

Omnicom signs Tesco retail data partnership with Dunnhumby

Media agency Omnicom Media Group ( OMG) and customer data science company Dunnhumby have partnered to give Omnicom clients access to Tesco’s media and insight platform.

News29 August 2023

DVJ Insights boosts client team in UK and Europe

Marketing research agency DVJ Insights has appointed three new consultants in the UK, the Netherlands and Germany.

News25 August 2023

Perception of advertiser impacted by content it appears near, finds study

80 per cent of consumers say ads related to the content they are viewing impact their perception of the brand, according to research by Integral Ad Science.

News25 August 2023

Till supermarket sales slow amid uncertain weather

Till sales at UK supermarkets are slowing down amid unpredictable weather and summer holidays, new data shows.

News25 August 2023

UK consumer confidence regains 'momentum' in August but financial pulse 'still weak'

Consumer confidence in the UK has “regained momentum” in August, with key indicators of the nation’s health showing an uptick in fortunes, following a big drop last month, new figures show.

News25 August 2023

Mesh Experience appoints non-exec director

Marketing effectiveness consultancy Mesh Experience has brought on board a non-executive from the advertising world to bolster its investor relations.

News25 August 2023

Burke makes two executive promotions

US full-service market research firm Burke has promoted two long-standing executives.

News24 August 2023

$18m investment for product testing platform Highlight

In-home product testing startup Highlight has raised $18m in Series A funding, led by Acre Venture Partners and HearstLab, with participation from Ingeborg Investments and GS Futures.

News24 August 2023

Comscore launches gender equality insights tool for digital planning

Media measurement company Comscore and trade body the Association of National Advertisers ( ANA)’s SeeHer movement have partnered to develop a gender equality insight tool for digital media planning.

Opinion24 August 2023

It’s not just about switching the lights off

Have you ever considered the hidden environmental impact of sending an email? Rich Else says we must become aware of the cost of working online.

News24 August 2023

Kantar exec joins MarketCast as commercial technology leader

Insights and research company MarketCast has appointed Marisa McMahon as head of client services for technology and platforms.

News24 August 2023

Two new hires for MEL Research

Birmingham-based research agency MEL Research has appointed Ben Thatcher and Gayle Higginson to its team.

News23 August 2023

Research businesses urged to take part in census consultation

Katie McQuater

The MRS Census and GeoDems Group ( CGG) has called on the sector to participate in an Office for National Statistics ( ONS) consultation on the future of the census.

Feature23 August 2023

Virtual engagement: Can AI improve surveys for participants?

Liam Kay-McClean

Research by beer maker Heineken and MMR Research has found that generative AI can boost survey engagement.

News23 August 2023

Good Human Partners launches in the US

Industry executive AJ Keirans has established consulting and custom field services company Good Human Partners.

News23 August 2023

FCA head of research joins the CMA

The Competition and Markets Authority ( CMA) has appointed Karen Croxson as chief data and technology insights officer, effective from September.

News23 August 2023

QuestionPro adds generative AI to platform

Online research and experience company QuestionPro has launched a generative artificial intelligence ( AI) tool to design surveys.

News22 August 2023

Behaviorally hires Maru Group president Brent Snider

Behaviour insights agency Behaviorally has appointed Brent Snider as managing director, global business development, based in New York.

News22 August 2023

ICO seeks evidence on unauthorised use of data to proposition customers

Almost a third ( 29%) of 18-34 year-olds have received unwanted contact after giving their personal information to a business, according to research commissioned by the Information Commissioner’s Office.

News22 August 2023

Potentia Insight appoints IT director

Greg Berry has joined digital market research agency Potentia Insight as IT director.

News22 August 2023

Wavemaker China launches product seeding tool with social media platform Xiaohongshu

GroupM media agency Wavemaker has partnered with Chinese social media company Xiaohongshu to develop a tool to inform brands’ content marketing on the platform.

News22 August 2023

Zoë Friend joins NBCUniversal to lead consumer insight

Katie McQuater

Media and entertainment company NBCUniversal has appointed MarketCast’s Zoë Friend as executive vice-president of consumer insights, effective from 6th September.

News21 August 2023

Merkle restructures teams to launch Google Technology Practice

Customer experience management company Merkle, part of Dentsu, has merged its Google marketing platform and Google Cloud platform teams across the Dentsu group.

Feature21 August 2023

Inclusive journeys: RNIB research on making transport more accessible

Harriet Bird

Research from RNIB and 2CV has focused on improving the accessibility of public transport for people with sight loss. By Harriet Bird and Abigail Plank.

Feature21 August 2023

Inclusive journeys: RNIB research on making transport more accessible

Abigail Plank

Research from RNIB and 2CV has focused on improving the accessibility of public transport for people with sight loss. By Harriet Bird and Abigail Plank.

News21 August 2023

Retail sales fell in July

Retail sales in Britain fell by an estimated 1.2% in July, following a rise of 0.6% in June, according to figures from the Office for National Statistics.

News21 August 2023

Insight Enterprises buys Amdaris

Technology services business Insight Enterprises has acquired software development specialist Amdaris. 

News21 August 2023

Legal calls could be blocked by US regulator, says insights industry body

Market research industry body the Insights Association has urged the Federal Communications Commission to ensure it does not block lawful research calling as part of its aims to deter illegal or nuisance calls.

News18 August 2023

Women's world cup adverts outperforming men's

Adverts during the Fifa Women’s World Cup are outperforming those for the men’s world cup, according to data from advertising effectiveness platform System1.

News18 August 2023

Spark Emotions expands team

Global market research agency Spark Emotions has appointed two new senior research executives.

News18 August 2023

Business Post Group acquires Relish Research

Business Post Group, owner of research firm Red C Research, has acquired research-based consultancy services company Relish Research for an undisclosed amount.

News18 August 2023

Scottish census for 2022 to cost £140m

Liam Kay-McClean

The 2022 Scottish census is projected to cost almost £140m, more than double the 2011 version, according to figures released by the Scottish Liberal Democrats.

News17 August 2023

Netflix and Amazon see drop in household subscribers

Netflix and Amazon Prime Video saw falls in household subscribers in the second quarter of 2023, according to data from television audience measurement body Barb.

News17 August 2023

Cadent acquired by Novacap

Platform-based television advertising business Cadent has been acquired by investment firm Novacap for an undisclosed amount.

Feature17 August 2023

Under the radar: Researching niche trends

Liam Kay-McClean

Obscure trends and subcultures sometimes make the leap from the unknown to national consciousness. But how should brands interact with the niche?

News17 August 2023

Rajar hires research director

Radio industry body Rajar has restructured its team and appointed John Carroll as director of research and audiences.

News17 August 2023

Qualtrics launches qualitative research tools

Experience management company Qualtrics has made available generative artificial intelligence ( AI) powered video feedback tools.

News16 August 2023

Ipsos executive Martin Grimwood joins FWD Research

Financial services consultancy business FWD Research has appointed Martin Grimwood as director of research.

News16 August 2023

Strat7 seeks B Corp status

Liam Kay-McClean

Strategic insight and customer analytics group Strat7 is pursuing B Corporation status.

News16 August 2023

Netflix ‘coolest brand’ to UK kids, finds Beano Brain

Netflix has come top of a ranking of the 100 ‘coolest brands’ for kids and teens, according to a study by children and family insights agency Beano Brain.

News16 August 2023

Behaviorally names SVP

Consumer marketing insights company Behaviorally has appointed Thibault Cousot as senior vice-president, head of product.

News16 August 2023

Fifty.io adds carbon measurement tech for digital campaigns

Digital performance agency Fifty.io has partnered with supply chain emissions data standard Scope3 to allow advertisers to measure the carbon impact of their digital marketing campaigns.

News15 August 2023

UKRI invests £13m in AI healthcare research projects

UK Research and Innovation ( UKRI) has provided £13m to 22 projects seeking to use artificial intelligence ( AI) to transform healthcare.

News15 August 2023

Tracer raises $18.1m in Series A funding

Data intelligence platform provider Tracer has closed an $18.1m Series A funding round led by NewRoad Capital Partners, Progress Ventures and BDMI, part of Bertelsmann Investments.

Opinion15 August 2023

Work, IVF and me: Why I’ve been open with colleagues

Bethan Blakeley writes about the experience of sharing her IVF journey at work.

News15 August 2023

Alida and Discuss expand partnership

Customer experience company Alida and insight platform Discuss have deepened their relationship with work on a qualitative research tool.

News15 August 2023

Virginia Monk to take over as MRBA chair

Katie McQuater

Ian Brace is stepping down as chair of the Market Research Benevolent Association ( MRBA), effective from 18th September, with Virginia Monk elected as chair designate.

News15 August 2023

Verve’s Whitmore joins Pegasus Insight

Recently established research and consultancy business Pegasus Insight has appointed Chris Whitmore as director. 

News14 August 2023

Five9 to acquire Aceyus

Customer experience platform Five9 has agreed to acquire data integration and analytics business Aceyus for an undisclosed amount.

News14 August 2023

YouGov considers moving stock exchange listing

Liam Kay-McClean

International research and data analytics group YouGov is considering moving its stock market listing from London to New York, according to its co-founder and chair Stephan Shakespeare.

News14 August 2023

Lumen, Nexxen and TVision partner on attention measurement

Advertising technology platform Nexxen, attention measurement firm Lumen Research and linear and connected television business TVision have agreed to work together on an attention measurement tool.

Feature14 August 2023

'We realised how multidimensional the world really is': Market research in Ukraine

Oksana Pleskova

Russia’s invasion last year rocked Ukraine and the world, but as people have adjusted to new realities, research has also continued.

News14 August 2023

UK consumer confidence falls again, finds YouGov/Cebr index

Consumer confidence decreased by 1.6 points in July to 100.0, declining for the second month in a row, according to analysis from YouGov and the Centre for Economics and Business Research ( Cebr).

News14 August 2023

Fresh funding for data viz business Virtualitics

Artificial intelligence and data visualisation company Virtualitics has raised $37m in a Series C funding round led by Smith Point Capital.

News11 August 2023

CoreMedia completes two acquisitions

Content management and digital experience platform CoreMedia has acquired chatbot technology business Smarkio and customer journey technology company BySide for an undisclosed amount.

News11 August 2023

Yext names chief product officer

Digital experience platform Yext has appointed Tzi-Kei Wong as chief product officer.

News11 August 2023

UM launches retail planning tool

Global media agency network UM, part of IPG Mediabrands, has created a retail budget allocation and optimisation tool for commerce planning.

News11 August 2023

Average cost of UK data breach hits £3.2m

Data breaches cost UK businesses an average of £3.2m, with the UK the sixth most expensive country for data breaches, according to research from IBM Security.

News11 August 2023

Faster Horses rebranded as YouGov

International market research and data analytics group YouGov has fully integrated Australian data insights consultancy Faster Horses into its branding.

News10 August 2023

Yext launches AI tools

Digital experience platform Yext has released several new products, including generative artificial intelligence tools.

Feature10 August 2023

Rising confidence: Diversity in Latin America

Sabine Stork

Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous culture giving rise to vibrant brands and cultural scenes.

Feature10 August 2023

Rising confidence: Diversity in Latin America

Graciela Sylva

Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous culture giving rise to vibrant brands and cultural scenes.

Feature10 August 2023

Rising confidence: Diversity in Latin America

Jimena Martinez

Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous culture giving rise to vibrant brands and cultural scenes.

News10 August 2023

Noble Predictive Insights appoints chief of research

Nonpartisan public opinion polling, market research and data analytics firm Noble Predictive Insights, formerly OH Predictive Insights, has named David Byler as chief of research.

News10 August 2023

Leger forms three new divisions across Canada

Canadian-owned market research and analytics business Leger has created three new divisions across the country.

News10 August 2023

Comscore Q2 revenues rise but losses grow

Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, according to the company’s latest financial results.

News10 August 2023

ICO and CMA warn on 'harmful' website designs

The Information Commissioner’s Office ( ICO) and Competition and Markets Authority ( CMA) have called for businesses to stop using harmful website designs to trick consumers into giving up personal data.

News9 August 2023

Global Counsel bolsters leadership team as part of raft of promotions

Strategic advisory firm Global Counsel has made several promotions within its team of public policy consultants.

News9 August 2023

Dentsu and Salesforce partner on AI for CX

Dentsu and its customer experience management company Merkle have partnered with Salesforce to offer AI expertise to the platform’s users.

News9 August 2023

Electoral Commission falls victim to cyber attack

The UK Electoral Commission has apologised after admitting it has been the victim of a cyber attack where hackers were able to access personal data.

News9 August 2023

'No evidence' of harm from Facebook use, study finds

Liam Kay-McClean

There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to a study carried out by the Oxford Internet Institute at the University of Oxford.

News9 August 2023

GfK partners with Meta on advertising measurement

Research firm GfK has agreed a partnership with social media giant Meta to help measure advertising performance on Facebook and Instagram.

News8 August 2023

Public 'more positive' about old Twitter logo than X replacement

Consumers feel twice as positive about Twitter’s former bird logo than they do about the new X logo following the social media firm’s recent rebrand, according to analysis from creative effectiveness platform System1.

Opinion8 August 2023

M&A shows us how technology is shifting value

Mergers and acquisitions activity is becoming increasingly concentrated on businesses with tech-based methodologies, proprietary data or strategic advisory.

News8 August 2023

Adelaide partners with Visa and Starcom on campaign measurement

Attention-based media measurement business Adelaide has worked with digital payments firm Visa Europe on using attention metrics for media measurement and buying strategies.

News8 August 2023

Cross Marketing Group CEO appointed JMRA chairman

Miki Igarashi, group chief executive officer at research firm Kadence International’s parent company, Cross Marketing Group, has been named chairman of the Japan Marketing Research Association ( JMRA).

News8 August 2023

Grant launched for US insight sector female founders

Market Research Institute International ( MRII) and qualitative research company KNow Research have launched a programme that will award grants to US-based female insights business founders.

News8 August 2023

Ipsos appoints country lead for Ipsos Digital in India

Ipsos India has promoted Neha Munshi to the role of country lead, Ipsos Digital, effective immediately.

News7 August 2023

Old Salt names principal

Research agency Old Salt has made two appointments, including Matt Knoeck as principal.

Feature7 August 2023

Historian David Olusoga on questioning stories and rejecting 'culture wars'

Katie McQuater

To challenge the stories we tell ourselves, says David Olusoga, we must identify what is opinion, what is data, and look to the past for answers. By Katie McQuater.

News7 August 2023

Julian Adams founds research agency

Former Motif head of research Julian Adams has launched a research company that aims to understand people’s personal experiences and identities.

News7 August 2023

Greco joins Rakuten Insight US sales team

Rakuten Insight Global, a wholly-owned online market research subsidiary of Rakuten Group, has appointed Darci Greco as vice-president, client development for the Americas region.

News7 August 2023

Research Partnership hires two for US division

Health and life sciences market research firm Research Partnership has appointed Tom Donnelly as director in its US MedTech division and Sue Wild as president, US pharma.

News7 August 2023

Sky Media launches ad targeting tool

Sky Media, the media arm of Sky TV, has created a search behaviour targeting tool for its AdSmart platform.

News4 August 2023

Commercial radio audience reaches all-time high

Commercial radio in the UK had its highest audience ever of 39.2 million listeners in the second quarter of 2023, according to data from commercial radio industry body Rajar.

News4 August 2023

Claritas and AnalyticsIQ agree partnership

Predictive data business AnalyticsIQ and marketing data company Claritas have partnered on segmentation tools.

News4 August 2023

Qualtrics launches digital behaviour analysis tool

Experience management company Qualtrics has launched a digital tool to help create visual replays of consumer behaviour during online experiences.

News4 August 2023

Norstat promotes two

Market research business Norstat has named Jacob Lagerstedt as regional director for international, UK and Ireland and promoted Janis Romanovs managing director at Norstat International.

News4 August 2023

Mindshare UK names chief client officer

Media agency Mindshare UK has promoted Ben Chadd to chief client officer.

News3 August 2023

Kantar reappoints Sam Curtis to lead digital analytics practice

Liam Kay-McClean

Marketing data and analytics company Kantar has named Sam Curtis as head of its digital analytics practice.

News3 August 2023

John Doe Group establishes research agency

Advertising agency John Doe Group has launched an insight and research agency, Elsewhere.

Opinion3 August 2023

Finding the pricing sweet spot in an economic storm

Jane Ostler

With economic turbulence underway, how do brands make sure their pricing is right for the current environment?

News3 August 2023

Potentia Insight hires director

Digital market research agency Potentia Insight has appointed Liz Dunford as director, effective immediately.

News3 August 2023

More communication needed from brands on sustainability

Brands should increase communications around the sustainability of their products and services with the public increasingly sceptical about brands’ commitment to green initiatives, according to research published by the Chartered Institute of Marketing.

News3 August 2023

Sympler chosen for Luquire insight solutions

New York-based qualitative research platform Sympler has partnered with communications agency Luquire to provide consumer insights to its clients.

News2 August 2023

New chair at Aura

Client-side market research network Aura has appointed Ruth Hinton, group head of customer experience and insight at Vue International, as chair.

News2 August 2023

UK government to measure ESG credentials of media partners

The government is the first client to use an Omnicom Media Group UK environmental, social and governance ( ESG) accountability tool aimed at helping advertisers to gain visibility of the social and environmental impact of their media investments.

News2 August 2023

Beesy appoints six

Applied behavioural science insights agency Beesy has made six new hires, including Jim Sharp as head of product engineering.

News2 August 2023

Strat7 expands AI team

Strategic insights and customer analytics group Strat7 has expanded the leadership of its Strat7.ai artificial intelligence division.

News2 August 2023

Ipsos launches employee experience practice in Australia

Ipsos has formed an employee experience research and advisory practice following its acquisition of Big Village Australia.

News1 August 2023

Rhetorik raises CAN$5.5m for data platform

B2B data company Rhetorik has completed a CAN$5.5m debt funding round to expand its global data services and AI targeting platform Neuron360.

Advertisement feature1 August 2023

Bridging the Gap: Leveraging AI in Qualitative Market Research

Qualitative market research is a human-centric field that thrives on face-to-face engagement and empathetic questioning, making it seemingly difficult for AI to replicate. However, with the right approach and tools, can AI complement and enhance qualitative research methodologies?

Feature1 August 2023

Talking about my generation: Channel 4 and Gen Z

Katie McQuater

Channel 4 is on a mission to engage young people across its platforms, and it wants to use evidence to make sure its content, programming and brand stay relevant to a generation that is increasingly misunderstood.

News1 August 2023

Walnut Unlimited reappoints Jane Rudling as MD

Liam Kay-McClean

Research firm Walnut Unlimited has named Jane Rudling as managing director, replacing Chris Bland, while customer data brand Realise Unlimited will be combined with Walnut Unlimited.

News1 August 2023

OAG acquires Infare

Travel industry data platform OAG has acquired air travel data business Infare from investment firm Ventiga Capital in a deal that values the combined company at $500m.

News1 August 2023

Skyrise and LADbible begin strategic partnership

Manchester-based data analytics firm Skyrise has partnered with entertainment and news brand LADbible Group to help target advertising campaigns.