Feature4 January 2024

Preview of 2024: Elections in the UK and US

With the UK general election due within the next 12 months and an autumn presidential election looming in the US, what do our contributors wish for from the candidates?

Feature3 January 2024

Preview of 2024: The cost-of-living crisis

As a year of high inflation, expensive energy and fuel and continued rises in grocery costs draws to a close, Research Live asks our industry contributors where focus should be as the cost-of-living crisis rolls into 2024.

Feature2 January 2024

Preview of 2024: Skills and talents

Our industry contributors look at the skills that will be crucial for market researchers in 2024, from business acumen to technological talents. 

Feature29 December 2023

Preview of 2024: New Year's Resolutions

From keeping up with new technologies to taking more time for oneself, our contributors consider their new year's resolutions for 2024.

Feature28 December 2023

Preview of 2024: Biggest challenges - budgets, economics and AI

With a moribund economy, financial pressures and the rise of generative artificial intelligence, there are challenges aplenty for the market research industry next year, according to our contributors.

Feature27 December 2023

Preview of 2024: Reasons for optimism

From artificial intelligence revolutionising work to engaging with staff and increasing workforce diversity, senior industry figures tell Research Live their reasons for optimism for the year ahead.

News22 December 2023

PolicyMap completes $3m Series A funding round

Geographical data and analytics platform PolicyMap has closed a $3m Series A financing round.

News22 December 2023

Cadbury named best Christmas radio advert

Cadbury released the best-performing UK radio advert for Christmas 2023, according to research from creative effectiveness platform System1.

News22 December 2023

The Insights Family launches in Ireland and opens new HQ in UK

Children, parents and families market intelligence business The Insights Family will expand into the Republic of Ireland next year and has moved to a new headquarters in Manchester.

News21 December 2023

Customer loyalty holding up despite economic woes

Customer loyalty is being maintained in the cost-of-living crisis with 70% of retailers having maintained or increased loyal customer numbers, according to research from customer data company Dunnhumby.

News21 December 2023

TalentNeuron expands senior team with trio of hires

Labour market analytics and data firm TalentNeuron has appointed three executives to its senior team, including Jason Roberts as chief operating officer.

News21 December 2023

RealityMine appoints chief AI officer

Consumer insights technology business RealityMine has moved Graham Dean to the newly-created role of chief artificial intelligence ( AI) officer and named Ewan Leith as his replacement as chief technology officer.

Feature21 December 2023

Review of 2023: People and research of the year

As part of Research Live's end-of-year review series, research leaders share their top person and favourite research of the year.

News21 December 2023

Royal Statistical Society CEO: 'We’re not seeing the full picture' on inflation with CPI

Katie McQuater

The chief executive of the Royal Statistical Society has urged policymakers to look beyond consumer prices index ( CPI) to understand how people experience inflation, as headline CPI fell to its lowest level in two years.

News21 December 2023

Accenture buys data business Redkite

Accenture has acquired London-headquartered data consultancy Redkite to bolster its data and AI services.

News20 December 2023

IBM and Dun & Bradstreet form AI and data partnership

Technology giant IBM and business analytics company Dun & Bradstreet have joined forces to bring together Dun & Bradstreet’s business insights and IBM’s data platform, with the aim of expanding firms’ use of generative AI.

News20 December 2023

Half of marketers fearing 'burnout', finds CIM

Almost half ( 49%) of marketers are demanding changes to working patterns to cope with stress, according to research from the Chartered Institute of Marketing ( CIM).

News20 December 2023

Out-of-home and TV campaigns should match for better performance

Festive out-of-home advertisements are twice as effective at branding if they match television campaigns, according to System1 and JCDecaux. 

News20 December 2023

ARF names academic executive director at MSI

The Marketing Science Institute, part of the Advertising Research Foundation, has appointed Dr Tulin Erdem as academic executive director.

News20 December 2023

Indian market research industry grows to $2.9bn

The Indian market research industry grew 17.6% in the 2022/23 financial year to a total of $2.9bn, according to figures from the Market Research Society of India ( MRSI).

Feature20 December 2023

Review of 2023: Disappointments - economy, disruption & diversity failings

Economic gloom, disruption and a lack of progress on diversity are among the disappointments of the year, according to Research Live's end-of-year review.

News19 December 2023

SightX launches performance metrics analysis tool

Market research platform SightX has released a tool examining the key performance metrics behind brands and products.

News19 December 2023

New leadership team at Space Doctors

Fiona McNae, co-founder and managing director at semiotics and cultural insight agency Space Doctors, is leaving the business after 22 years, with Gareth Lewis and Cato Hunt set to take over as managing directors.

News19 December 2023

Comscore to carry out reverse stock split

Media measurement firm Comscore has agreed to carry out a reverse stock split to bring the company into compliance with the requirements of the Nasdaq stock exchange.

Feature19 December 2023

Review of 2023: Research industry developments – AI, AI and more AI

It’s perhaps no surprise that artificial intelligence stands out for our contributors as the most significant industry development of the year. However, with AI comes an even greater need for transparency and representation.

News19 December 2023

Frost among Insight250 Legends

Jane Frost, chief executive of the Market Research Society, is among the industry individuals celebrated in a new list published by Esomar and MTab’s Insight250.

News18 December 2023

Ipsos India hires tech and ecommerce director

Ipsos India has appointed Unni Hariharan to lead tech and e-commerce, with immediate effect.

News18 December 2023

NatCen granted £1.3m for Vietnam climate and health study

The National Centre for Social Research has been granted £1.3m by medical research charity the Wellcome Trust for a climate impact project in Vietnam.

News18 December 2023

Empathy key to successful advertising, research suggests

Marketing that builds a sense of empathy and ‘fitting in’ is an effective way to drive business, according to research from Ipsos and marketing effectiveness company Effie.

News18 December 2023

AudienceProject and Microsoft partner on audience measurement

Audience measurement and research tools business AudienceProject has partnered with Microsoft Advertising on audience measurement of advertising bought through Microsoft platforms in the UK and Germany.

Feature18 December 2023

Review of 2023: Standout trends – cost of living and ‘ripflation’

Research leaders share their key trends from the past 12 months to kick off Research Live's end of year series. 

News18 December 2023

Ben Leet joins Ayda as fractional CFOO

Research incentives payout platform Ayda has appointed Ben Leet as fractional chief financial and operations officer, and made new hires in marketing and product development.

News15 December 2023

Parliament to hire eight academics to support research

The Parliamentary Office of Science and Technology is recruiting eight academics as ‘thematic research leads’ after a pilot.  

News15 December 2023

Stravito expands Microsoft integration

Enterprise insights platform Stravito has expanded its partnership with Microsoft through an enhanced Sharepoint and Teams integration feature.

News15 December 2023

New chair at the Alliance for Data Science Professionals

The Alliance for Data Science Professionals has appointed Professor Edward Rochead as chair.

Feature15 December 2023

2023 Best New Venture: Differentology

Differentology has won Research Live Best New Venture at the 2023 MRS Awards.

News15 December 2023

Pre-Christmas rise in UK consumer confidence

There has been a two-point rise in UK consumer confidence in December, with all five measures up from November, according to GFK’s Consumer Confidence Index.

News14 December 2023

Investigative journalist Raphael Rowe among keynote speakers for MRS annual conference

MRS has announced the programme for its next annual conference in March 2024, with investigative journalist and presenter Raphael Rowe and WPP chief AI officer Dr Daniel Hulme set to take to the stage as keynote speakers.

News14 December 2023

DMC names next chief commissioner

The Data & Marketing Commission, the independent body that oversees and enforces the Data & Marketing Code, has named Emma Martins as its new chief commissioner.

News14 December 2023

A third of US researchers in 'highly stressful' roles

Liam Kay-McClean

One in three US researcher rated their jobs as ‘highly stressful’ and more than half experienced burnout in the past year, according to research from the Insights Association and Opinium.

Feature14 December 2023

2023 Innovation of the Year: Freemavens

Freemavens has won the Research Live Innovation of the Year award at the 2023 MRS Awards.

News14 December 2023

UserTesting hires chief revenue officer

Insight platform UserTesting has appointed Jamie Anderson as chief revenue officer, based in London.

News14 December 2023

Omnicom Media Group launches Newcastle office

Media agency Omnicom Media Group ( OMG) is opening an office in Newcastle, led by newly appointed managing director Pete Coates.

Feature14 December 2023

2023 Business Impact of the Year – Global: Human8 & Philips

At the MRS Awards, the Research Live award for Business Impact of the Year – Global went to Human8 and Philips.

News13 December 2023

Great State names joint MDs

Digital experience agency Great State has promoted Jinny Mitchell-Kent and David Chandler to be joint managing directors, effective immediately.

News13 December 2023

Obituary: Wendy Gordon

Wendy Gordon, founder of TRBI and Acacia Avenue, has died. She was 80.

News13 December 2023

Obituary: Wendy Gordon

Wendy Gordon, founder of TRBI and Acacia Avenue, has died. She was 80.

News13 December 2023

Insights Association updates code to amend research definition

Industry organisation the Insights Association has updated its Code of Standards and Ethics for Market Research and Data Analytics, with the definition of ‘research’ and the addition of artificial intelligence among the changes.

News13 December 2023

IAS launches YouTube Shorts ad measurement tool

Media measurement and optimisation platform Integral Ad Science ( IAS) has expanded its measurement tools to cover YouTube Shorts.

Feature13 December 2023

2023 Young Researcher of the Year – Agency: LaShanda Seaman and Joshua Proctor

At the MRS Awards, LaShanda Seaman and Joshua Proctor were named joint winners of the Research Live Young Researcher of the Year – Agency award.

News13 December 2023

Blue Yonder appoints five staff

Leeds-based market research agency Blue Yonder Research has made five new hires.

Feature12 December 2023

2023 Agency of the Year: MTM

MTM won the Research Live award for Agency of the Year at the MRS Awards 2023.

News12 December 2023

Watchdog to probe Unilever green claims

Katie McQuater

The Competition and Markets Authority ( CMA) is investigating environmental claims made by consumer goods company Unilever, the maker of brands including Dove, Comfort and Lynx, as part of a wider investigation into ‘greenwashing’ .

News12 December 2023

Consumers saving for Christmas as grocery sales slow

Grocery sales have slowed in recent weeks as shoppers hold back funds for the festive period with £5bn likely to be spent in the week before Christmas, according to data from consumer intelligence firm NIQ.

News12 December 2023

Purdie Pascoe expands to US

Full-service medical market research agency Purdie Pascoe has appointed Sabera Hyderally as head of medtech, based in the US.

News12 December 2023

Ronin names US sales VP

Research firm Ronin has appointed Venu Bendapudi as vice-president of US sales.

News12 December 2023

Indico Labs launches reporting tool

Research technology business Indico Labs has released an online report creation tool.

News11 December 2023

Mustard appoints three

Manchester-based research agency Mustard has made three hires, including appointing Anna Hilliard as senior research executive.

Feature11 December 2023

2023 Young researcher of the year - client: Jigna Tailor

Jigna Tailor has won Research Live Young Researcher of the Year – Client at the 2023 MRS Awards.

News11 December 2023

Blue Yonder gains patent for emotion analysis tool

Leeds-based market research provider Blue Yonder Research has received patents in the US, UK and Europe for a tool for measuring emotions linked to real-time events.

News11 December 2023

Serendipity2 hires client services director

Research, data science and strategic consultancy Serendipity2 has appointed William Grace as client services director.

News11 December 2023

VIOOH releases carbon emissions estimates

Digital out-of-home ( DOOH) supply-side platform VIOOH has partnered with carbon intelligence business Cedara to share its carbon emissions per advertising impression for 2022.

News8 December 2023

UK consumers expect brands to speak out on societal issues

Consumers believe that brands are not communicating enough about responses to societal issues like the cost-of-living crisis and inflation, according to research from social impact agency Hopscotch.

News8 December 2023

ICO warns AI developers to uphold privacy rights

The Information Commissioner, John Edwards, has called for tech developers to embed privacy into their products from the outset and warned 2024 could be the year in which public trust in artificial intelligence ( AI) wanes.

News8 December 2023

Stagwell to open London office and names Emea CEO

Marketing technology business Stagwell has decided to open a new London office and has appointed James Townsend as its first chief executive officer for its Europe, Middle East and Africa ( Emea) division.

Feature8 December 2023

2023 Business Impact of the Year UK: Deep Blue Thinking and Checkatrade

Liam Kay-McClean

Deep Blue Thinking and Checkatrade have won the Research Live Business Impact of the Year UK award at the 2023 MRS Awards.

News8 December 2023

GWI hires CTO

Consumer research platform GWI has appointed Nick Dearden as chief technology officer, based in its UK headquarters in London.

Feature7 December 2023

2023 In-house Team of the Year: Holland & Barrett

Health and wellbeing retailer Holland & Barrett won the Research Live award for In-house Team of the Year at the 2023 MRS Awards.

News7 December 2023

ThinksAnalytics names worldwide CEO

Television viewer data insight and targeted advertising company ThinksAnalytics has appointed Marc Aldrich as worldwide chief executive officer, starting in January 2024.

News7 December 2023

Meta and IBM form multi-member AI alliance

Technology giants IBM and Meta have formed an artificial intelligence ( AI) alliance including members from industry, start-ups, academia, research and government to support open innovation and science in the technology.

News7 December 2023

OzTAM ready for 2024 launch of TV viewing tool

Australian television measurement body OzTAM’s all-screen television viewing and campaign performance tool Virtual Australia ( VOZ) is in its final phase ahead of a 2024 launch, the company has said.

News7 December 2023

'Don't let perfect get in the way of good': Research sector urged to set emissions baseline

Katie McQuater

Knowledge sharing, establishing a carbon emissions baseline and accepting imperfect data are key for research businesses looking to reach net zero, according to a panel discussion at yesterday’s Sustainability Summit, held virtually by the Market Research Society.

News6 December 2023

ITV merges research and data teams to form ITV Insights Group

Katie McQuater

ITV has established an in-house insights division, led by Neil Mortensen, to bring together its specialists in market and media research, analytics and data science.

Feature6 December 2023

2023 Best Place to Work: Kokoro

Liam Kay-McClean

Kokoro has won Research Live Best Place to Work at the MRS Awards 2023.

News6 December 2023

Lack of trust in AI chatbots despite widespread use

Almost half ( 44%) of UK consumers distrust information they get from chatbots, according to research from brand and campaign tracking business Delineate and conversational artificial intelligence ( AI) consultancy Vixen Labs.

News6 December 2023

Worldcom OOH hires sales head

Out-of-home advertising company Worldcom OOH has appointed Oliver Ash as head of sales UK and Netherlands at its business centre based in London.

News6 December 2023

Brands have key role to play in tackling climate change in US

Brands are expected to take a central role to play in combating climate change, according to a study of US attitudes towards the climate crisis carried out by human-driven consultancy Human8.

News6 December 2023

Accenture and Unilever partner on AI projects

Professional services firm Accenture and consumer goods multinational Unilever are partnering on an initiative to use artificial intelligence ( AI) research and technology.

News6 December 2023

Quantilope releases AI 'co-pilot' tool

Automated research technology business Quantilope has launched an artificial intelligence ( AI) tool to act as a ‘co-pilot’ for research projects.

News5 December 2023

Thinks Insight & Strategy hires five

London-based insight and strategy consultancy Thinks Insight & Strategy has appointed five new staff members, including Andrew Johnson as partner.

News5 December 2023

Winners announced for the MRS awards 2023

Liam Kay-McClean

The annual MRS Awards took place at a ceremony in London last night, with the winners including MTM, Kokoro and researchers from the University of Oxford.

News5 December 2023

Panelbase to change name to Norstat UK

Online survey panel company Panelbase will be rebranded as Norstat UK in early January 2024.

News5 December 2023

Toluna names regional managing directors and senior leaders

Insights technology and panel business Toluna has made a series of appointments, naming its regional managing directors, following the company's June acquisition of MetrixLab.

News5 December 2023

Savanta buys Explorer Research

Research agency Savanta has acquired North American shopper insights business Explorer Research.

Opinion4 December 2023

Making the world greener: Changing attitudes to trees

Crawford Hollingworth

How do you get people to plant more trees on their property? Crawford Hollingworth considers the findings of research encouraging tree planting in Sydney in an article published in partnership with the MRS Sustainability Council.

News4 December 2023

Advertising wear out largely a 'myth', says System1

Repeating existing advertisements and reusing existing characters in Christmas advertising is highly effective, according to research from creative effectiveness business System1.

News4 December 2023

ARF appoints programme lead for diversity scheme

The ARF ( Advertising Research Foundation) has appointed Tom Lynch as director of programmes and development for its workforce initiative for diversity and excellence ( Wide).

News4 December 2023

Barb names recipients of three measurement contracts

Television audience measurement body Barb has awarded a total of three measurement contracts to metadata firm MetaBroadcast and advertising clearing services business Clearcast, starting in January 2025.

News4 December 2023

Amazon to train two million people in AI skills

Amazon is to provide free artificial intelligence ( AI) training to two million people globally by 2025.

News4 December 2023

Morning Consult names CFO

Decision intelligence company Morning Consult has appointed Noah Rosenberg as chief financial officer.

News1 December 2023

Microsoft to invest £2.5bn into UK AI

Microsoft has decided to invest £2.5bn over the next three years in the UK to expand its artificial intelligence ( AI) infrastructure.

News1 December 2023

Tailor climate change communications to gain support, study finds

Communications around climate change and action should be better tailored to UK audiences to make messaging more relevant, according to research from advertising and climate firm ACT Climate Labs and cultural insights agency Bricolage.

News1 December 2023

Captify expands leadership team

Search intelligence platform Captify has appointed James Jones as chief marketing officer and John Piontkowski as president, North America.

News1 December 2023

Apollo Intelligence names CFO

Healthcare and life sciences data and insights business Apollo Intelligence has appointed Susan Young as chief financial officer.