The Insights Family launches in Ireland and opens new HQ in UK

UK – Children, parents and families market intelligence business The Insights Family will expand into the Republic of Ireland next year and has moved to a new headquarters in Manchester.

Dublin

The Insights Family said its new global headquarters would be based in Balloon Street in Manchester’s city centre, acting as a campus for innovation and product development.

The new headquarters will also house the company’s technology, research, data science and intelligence teams.

The Insights Family has also said it will launch its Kids Insights and Parents Insights services into Ireland from January 2024.

The business said that the two services would provide regular market intelligence updated on a monthly basis about Irish children’s and parents’ attitudes, behaviours and consumption.

The Insights Family currently provides real-time updates for ‘tier one’ markets, such as the UK and other G20 nations, and the Ireland launch is the first it has designated as a ‘tier two’ offer, with other markets also under consideration for future launches.

Nick Richardson, founder at The Insights Family, said: “We have had significant demand to launch our services into smaller countries outside the G20, but for several reasons our tier one methodology is not feasible in those markets.

“However, our team have been developing, testing, and have ultimately created a compelling solution which will provide the depth and breadth of intelligence we offer across all tier one markets, but on a regular monthly basis rather than real-time – with Ireland chosen due to high customer demand.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts