NEWS26 February 2015

Ipsos reconfigures marketing and comms offer with launch of Ipsos Connect

Europe News

FRANCE — Ipsos has launched Ipsos Connect, an amalgamation of Ipsos ASI and Ipsos MediaCT.

Ipsos Connect, which will be led by Yannick Carriou – the global head of both Ipsos MediaCT and Ipsos ASI since December 2013 – will coordinate Ipsos’ services in the domains of brand communication, advertising and media.

“In marketing and communications, there are very few topics that are triggering as many client questions as those about the changes in media consumption behaviour, the new forms of advertising and communication, the intrusion of social networks to balance and sometimes counter the top-down speeches of brands and media, the fragmentation of media channels and the growing importance of content to attract audiences,” said Carriou (pictured).

“Ipsos Connect aims to be the preferred global partner for companies to measure and amplify how media, brands and consumers connect through compelling content, great communication and relevant media choices.”