News21 December 2001

Marketing outlook worsens

Budgets are being cut for all marketing activity according to the latest poll of members by the Chartered Institute of Marketing.Business confidence has reached a record low according to the CIM's most recent quarterly trends survey. Expected sales growth for the coming year is the lowest it has been since the CIM started sampling member opinions in 1994.

Feature1 August 2001

A view from the board room

Feature1 August 2001

FIRM serves an ace

News1 January 2001

Cadbury TB centralises MR

Feature1 January 2001

Soft focus

Mike Savage

Having a go at focus groups has become a national pastime. Are researchers going off them too? Mike Savage investigates.