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A brewing challenge
Rob Gray
Publication Index
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Feature1 August 2001
A view from the board room
News1 April 2001
BBC dismisses MORI critique
Feature1 January 2001
Soft focus
Mike Savage
Having a go at focus groups has become a national pastime. Are researchers going off them too? Mike Savage investigates.
News21 December 2001
Marketing outlook worsens
Budgets are being cut for all marketing activity according to the latest poll of members by the Chartered Institute of Marketing.Business confidence has reached a record low according to the CIM's most recent quarterly trends survey. Expected sales growth for the coming year is the lowest it has been since the CIM started sampling member opinions in 1994.
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