Opinion26 May 2022

Keeping up with the Joneses, not the Kardashians

Crawford Hollingworth discusses the shifting power of social media and influencers towards local communities and neighbourhoods in a post-pandemic era.

News29 April 2022

Nielsen reports revenue rise for Q1

Nielsen saw a 1.6% increase in revenues to $877m in the first quarter of 2022, its latest financial results show.

News29 April 2022

Marketing effectiveness dropped by a quarter in 2021

Liam Kay-McClean

Marketing effectiveness fell 23% in 2021, although brand effectiveness saw a small increase, according to research from the Data and Marketing Association ( DMA) and Salesforce.

News29 April 2022

Cyance releases insight platform for B2B marketing

Cyance has launched a platform to provide insight for business-to-business ( B2B) sales and marketing teams.

News29 April 2022

Kantar opens Porto tech hub

Liam Kay-McClean

Kantar has announced plans to expand its operations in Porto, Portugal, with a global technology and innovation ( GTI) hub focused on data and software engineering.

Opinion29 April 2022

On the same page

An annual survey of leading global businesses has highlighted the process of more companies becoming data-centric, with a huge 62% increase in those appointing a chief data officer, or equivalent, over the past decade.

News29 April 2022

PPL Insights joins forces with Strategir

Colette Doyle

Consumer and sensory research specialist PPL Insights has formed a strategic joint venture with Strategir, a France-based marketing agency focused on consumer and shopper research.

News28 April 2022

Verve expands senior team

Culture, communities and smart digital insight company Verve has named Gav Holt as executive director.

News28 April 2022

Firefish Group launches healthcare division

Strategic insight consultancy Firefish Group has formed a healthcare division to be led by its board director Dr Bob Cook.

Feature28 April 2022

Kyle Ferguson, Forsta: 'The insights industry is in great demand'

Liam Kay-McClean

Kyle Ferguson, chief executive at Forsta, talks about his company's acquisition by Press Ganey and his hopes for the future.

News28 April 2022

Forsta acquisition completed

Liam Kay-McClean

Patient, employee and consumer experience firm for the healthcare industry Press Ganey has completed its acquisition of market research, customer experience ( CX) and employee experience ( EX) technology business Forsta.

News28 April 2022

Pandemic recovery boosts UK ad spend to record level

The UK advertising market reached a record £31.9bn in 2021, equating to year-on-year growth of 34.3%.

Feature27 April 2022

Personal preference

Julie Corney

Sexual orientation is separate and distinct from gender and gender identity. Gender identity is the way that an individual describes themselves and identifies with a gender category. Stonewall’s Glossary of Terms defines sexual orientation as: “A person’s sexual attraction to other people, or lack thereof.” Along with romantic orientation, this forms a person’s orientation identity. Stonewall uses the term ‘orientation’ as an umbrella term covering sexual and romantic orientations.

News27 April 2022

Nielsen announces measurement deals

Liam Kay-McClean

Nielsen has announced a multi-year agreement on viewership data with smart television firm Vizio and extended its esports measurement partnership with ESL Gaming for another three years.

Feature27 April 2022

Bobby Duffy in seven

Bobby Duffy is professor of public policy and director of The Policy Institute at King’s College London. He answers seven questions on his career and society. 

Feature27 April 2022

On the beat: community policing in developing countries

Liam Kay-McClean

Community policing is a tactic used in many nations, but can its principles transfer successfully to less economically developed countries?

News27 April 2022

B2B marketing investment continues to increase in 2022

Colette Doyle

Over three quarters ( 79%) of marketers consider business-to-business ( B2B) marketing very important to business growth and more than half ( 64%) are looking to refresh digital marketing plans this year.

News27 April 2022

Wavemaker Canada names CEO

Consumer data firm Wavemaker Canada, part of WPP’s media investment management company GroupM, has named Ryan Webber as its chief executive for Canada.

News27 April 2022

US Census Bureau expands scientific advisory committee

Colette Doyle

The US Census Bureau has appointed seven new members to its Census Scientific Advisory Committee ( CSAC).

Feature26 April 2022

Data flows: Data post-Brexit

Liam Kay-McClean

A Brexit agreement for data transfers between the UK and the EU was agreed last year – how might it affect the data analytics industry?

Feature26 April 2022

Emerging from shadows: Insight on tropical disease

Sherrelle Parke

How do you help prevent people from picking up neglected tropical diseases? A project in three African countries examined how behaviour might change.

Opinion26 April 2022

Collaborate to innovate

Why creating a culture of organisational collaboration and flexibility is essential for business success and employee happiness.

News26 April 2022

C Space announces hires and promotions in UK and US

Global customer agency C Space has made a series of promotions and hires across its North American and European operations, including Rema Wilkens as global director, data and analytics.

News26 April 2022

Kantar grows AI capabilities with new acquisition

Colette Doyle

Kantar is to acquire Copenhagen-based marketing measurement and optimisation company Blackwood Seven.

News26 April 2022

Kin + Carta attracts top Google talent to head up product team

Colette Doyle

Global digital transformation consultancy Kin + Carta has appointed former Google heavyweight Andrew Clark as director of product.

News26 April 2022

Behaviorally expands New York team

Shopping research and marketing consultancy Behaviorally has appointed Christine Baskin as vice-president based in the company’s New York practice.

News25 April 2022

Remesh introduces Remesh Flex and adds multi-language feature

Colette Doyle

AI-powered market research platform Remesh has launched Remesh Flex sessions alongside multi-language capabilities.

News25 April 2022

PureSpectrum expands team

End-to-end market research and insights platform PureSpectrum has appointed Andy Cayton as executive vice-president.

News25 April 2022

Opinium makes key hire within new entertainment team

London-based insight agency Opinium has hired music economist Chris Carey to run its new Music, Media and Entertainment division.

News25 April 2022

Public confidence in official statistics remains high

Colette Doyle

Trust in official statistics has remained high since the Covid-19 pandemic, according to the Public Confidence in Official Statistics 2021 report, produced by the National Centre for Social Research ( NatCen) on behalf of the UK Statistics Authority.

News22 April 2022

Ayda names chairman

Research operations start-up Ayda has appointed Richard Thornton as chairman and adviser.

News22 April 2022

Consumer confidence plummets amid inflation rises

Liam Kay-McClean

Consumer confidence has fallen seven points to almost the lowest record on level, according to GfK’s consumer confidence index.

News22 April 2022

Escalent hires three for automotive team

Colette Doyle

Advisory firm Escalent has appointed three new vice-presidents to support its automotive insights and advisory practice.

Feature22 April 2022

Feeling fulfilled: Understanding work-life balance

Liam Kay-McClean

Data analysis is being used to help women in business understand how to achieve real fulfilment through the workplace.

Feature22 April 2022

A woman of substance

Jane Simms

Joanna Swash, group chief executive at Moneypenny, talks about staff wellbeing, redefining the way we work and navigating the new normal.

News22 April 2022

Empower Translate wins Queen’s Award for Enterprise

Colette Doyle

Insight localisation agency Empower Translate has won a Queen’s Award for Enterprise in the International Trade category.

Feature21 April 2022

Forward thinking: Becoming MRS president

Colette Doyle

Saj Arshad is chief customer and marketing officer at Santander UK and the incoming Market Research Society president. What does he hope to achieve in the role?

Feature21 April 2022

The privilege of presidency

Jan Gooding

This year marks the end of Jan Gooding’s tenure as president of the Market Research Society ( MRS). She recalls some of the highlights of her time at the top.

Opinion21 April 2022

Rory Sutherland: On the bias

Rory Sutherland

Rory Sutherland discusses the discrepancy between how people evaluate their own lives “locally”, contrasted with what they think of life “in general”.

News21 April 2022

Social media marketing most effective, says Nielsen report

Colette Doyle

Advertising on social media is considered the most effective channel among Europe, Middle East and Africa ( Emea) marketers, with 50% spending their total advertising budget on paid digital, the latest Nielsen annual marketing report has found.

Opinion21 April 2022

Taming the ‘wild west’ of influencer marketing

Parves Khan

Marketers should closely examine the performance of influencer marketing campaigns to make sure that the money was well spent.

News21 April 2022

Pyramid Analytics joins Amazon’s ISV accelerate programme

Colette Doyle

Pyramid Analytics, a global provider of next-generation business analytics, is to join Amazon Web Services’ ( AWS) independent software vendor ( ISV) accelerate programme.

News21 April 2022

Research consultancy launches

Research, measurement and evaluation consultancy Sensu has been founded by communications and corporate reputation specialist Steve Leigh.

News20 April 2022

Ebiquity acquires MMi and MediaPath

Media investment analysis business Ebiquity has agreed to acquire media consulting firm MediaPath Network AB and media audit services company Media Management Inc ( MMi).

News20 April 2022

McorpCX hires CTO

Customer and employee experience consultancy McorpCX has appointed Chirag Gandhi as its first chief technology officer.

News20 April 2022

Inflation hitting sustainable shopping, survey suggests

Liam Kay-McClean

Sustainable food shopping is being threatened by rising inflation and the cost-of-living crisis, according to research from insights automation technology firm Quantilope.

News20 April 2022

Behaviorally expands in France

Shopper marketing consultancy Behaviorally has launched a Paris hub and has named Damien Arrouas as head of the local team.

News19 April 2022

Walr retires QuenchTec brand

Research technology company Walr has fully integrated market research technology business QuenchTec into its branding following an acquisition completed last year.

News19 April 2022

UserTesting and Fuel Cycle agree partnership

Market research cloud business Fuel Cycle Inc. has partnered with video-based human insight firm UserTesting.

News19 April 2022

GfK names North America sales VP

Data and insights company GfK has promoted Lydia Irving to the newly-created role of vice-president, North American sales and commercial strategy development.

News19 April 2022

PureSpectrum hires EVP

Research and insights platform PureSpectrum has appointed Ron Franscella as executive vice-president.

News14 April 2022

Market research spending fell in early 2022

Liam Kay-McClean

Market research budgets declined in the first quarter of 2022, the first contraction in research spending since the second quarter of 2021, according to the latest IPA Bellwether report.

News14 April 2022

US Census Bureau names media director

The US Census Bureau has appointed Ditas Katague as associate director of communications.

News14 April 2022

Comscore appoints revenue head for cinema division

Media evaluation firm Comscore has named Michael Viane as head of global revenue for Comscore Movie.

News14 April 2022

Omnicom Media Group hires people officer

Media agency Omnicom Media Group UK ( OMG UK) has appointed Claire Douglas-Pennant as chief people officer.

Feature14 April 2022

A warm welcome: Insight and the hotel industry

Colette Doyle

With the global pandemic having wreaked havoc on the hospitality industry over the past two years, Warner Leisure Hotels explains why the insight function is so important for its future success.

Feature14 April 2022

Building blocks: How Rightmove uses insights

Liam Kay-McClean

Rightmove is the UK’s number one house-selling website and insight is increasingly helping it to maintain its position. How is the company keeping abreast of market changes?

Opinion14 April 2022

The view from the city

There is an increasingly tenuous grasp between economic reality and inflated asset prices.

Feature14 April 2022

Breaking down the barriers

Understanding cultural nuances and couching survey questions in a clear, jargon-free manner are essential to the success of global research campaigns. 

Feature13 April 2022

Good advice: the benefits of business mentoring

Colette Doyle

Mentoring, memorably described as “a brain to pick, an ear to listen and a push in the right direction”, is a sure-fire way to fast-track your career to success and those participating in such schemes can reap the benefits not just professionally, but also personally.

Feature13 April 2022

The future of fandom

Douglas Dunn

What is the deeper human meaning of fandom in the entertainment industry?

Feature13 April 2022

The future of fandom

What is the deeper human meaning of fandom in the entertainment industry?

News13 April 2022

Comscore and Effectv agree local measurement deal

Media evaluation business Comscore has partnered with Effectv, Comcast Cable’s advertising sales division, on local television measurement.

News13 April 2022

Tetra Insights expands executive management team

Colette Doyle

Tetra Insights has expanded its management team with three executive appointments: Amy Mustoe has been appointed as vice-president of customer experience; Torin Taylor will serve as vice-president of engineering; and Josh Wexler becomes chief product officer.

News13 April 2022

TRA expands client service team

Insights and research agency TRA has made three appointments to its client service team, including Joanne Reid as head of client service.

News13 April 2022

Ecover and Basis unite on sustainability research

Colette Doyle

Basis has partnered with eco-friendly cleaning products brand Ecover on a research programme designed to encourage consumers to embrace a refill lifestyle.

Opinion12 April 2022

The fatal attraction of marketing jargon

Jargon is becoming more prevalent among marketing businesses despite its shortcomings. How big a problem is jargon for the industry? 

News12 April 2022

Colour of Research launches cultural appreciation month

Colette Doyle

Advocacy group Colour of Research ( CORe) has chosen April to launch its cultural appreciation campaign. 

News12 April 2022

Act-On names Emea business lead

Marketing automation platform Act-On has appointed John Pincott to lead its business in Europe, Middle East and Africa ( Emea).

News12 April 2022

Happy Thinking People hires three

Research and innovation consultancy Happy Thinking People has made three new hires across its Munich and Berlin teams.

News12 April 2022

April issue of Impact published

Professional translation and cultural sensitivity are a must when it comes to successfully handling international research projects, according to a special report in the April issue of Impact, the quarterly publication of the Market Research Society ( MRS).

Opinion11 April 2022

Addressing insights skills gaps in an AI world

‘Authentic’ intelligence is more important than ever if we are to close the skills gap in an AI world.

News11 April 2022

Outra hires chief data officer

Data analytics business Outra has appointed Peter Jackson as chief data and product officer, effective immediately.

News11 April 2022

IRI and NPD agree merger

Liam Kay-McClean

Analytics company Information Resources Inc ( IRI) and market information and advisory services firm The NPD Group have agreed to merge.

News11 April 2022

Torfac expands sales team

Digital research technology specialist Torfac has appointed former Branded Research executive Vishal Yadav as senior director of client development to lead the expansion of its sales team in the EU and APAC regions.

News11 April 2022

Behaviorally appoints VP client development

Shopper marketing consultancy Behaviorally has hired Cindy O’Flanagan as vice-president of client development at its New York-based practice, headed by newly named senior vice-president Jeff Haselum.

News8 April 2022

Stylus names CEO

Global trends and insights business Stylus has promoted Victoria Rennie to chief executive.

News8 April 2022

Pureprofile teams up with iGoDirect

Colette Doyle

Global data and insights company Pureprofile has announced a new partnership with customer engagement powerhouse iGoDirect to bring new incentivised opportunities to its member base.

News8 April 2022

UCL and Amazon create digital innovation centre

University College London ( UCL) and Amazon Web Services ( AWS) have partnered on a digital innovation centre focused on education and healthcare.

News8 April 2022

IAB Tech Lab announces board of directors for 2022

Colette Doyle

Global digital advertising technical standard-setting body IAB Tech Lab has elected its 2022 board members.

News7 April 2022

Route hires CEO

Colette Doyle

Audience research body for out-of-home ( OOH) advertising Route has appointed Denise Turner as chief executive.

Feature7 April 2022

Steve Phillips, Zappi: 'B Corp is a movement we should all get behind'

Liam Kay-McClean

Zappi has joined a growing list of insights firms to opt for B Corp status to showcase its ethical credentials. The company’s CEO explains why Zappi took the plunge.

News7 April 2022

Comscore partners with Tremor

Media evaluation firm Comscore has completed an agreement with video and connected television ( CTV) business Tremor to allow Tremor customers to access Comscore’s audience targeting tools.

News7 April 2022

1950 US census provides snapshot of post-war era

Colette Doyle

Nearly seven million records from the 1950 US census have been made public, providing thumbnail portraits of 151 million people in 43 million homes, the most comprehensive American census released to date. 

News7 April 2022

TRA expands senior leadership team

Research and insights agency TRA has appointed Irena Bakker as head of people and capability and Stephen Churchman as head of design, effective immediately.

Opinion6 April 2022

Don't stop believing: Marketing and Bayesian networks

Does every marketing team need a Bayesian Belief Network?

News6 April 2022

The Behavioural Architects expands workforce

Colette Doyle

The Behavioural Architects has finished a major recruitment drive, bolstering its global consulting team with almost 30 new hires.

News6 April 2022

Toluna partners with subsidiary on French election polling

Consumer insights provider Toluna has launched a joint initiative with its subsidiary company Harris Interactive to cover the upcoming French presidential and legislative elections.

News6 April 2022

24i acquires Peter Gabriel's data science business

End-to-end video streaming company 24i has acquired data analytics company The Filter.

News6 April 2022

Verve launches 'collaborations' unit

Culture, communities and digital insight agency Verve has appointed Jason Buchanan to set up collaborative research business unit Verve Collaborations.

Opinion5 April 2022

We must do more to create diverse environments

The research industry should do more to improve diversity and inclusion. What do organisations need to do?

News5 April 2022

Supermarket sales decline amid inflation worries

Total sales at UK supermarkets fell 4.1% in March as inflation and cost of living concerns continue to grow, according to data from NielsenIQ.

News5 April 2022

Pureprofile hires UK data head

Global data and insights company Pureprofile has named Rachel Knowles as head of data and insights UK.

News5 April 2022

YouGov launches 'Global Profiles' tool

Research data and analytics technology group YouGov has created a globally consistent dataset to help brands, agencies and media planners understand global audiences.

News5 April 2022

Kantar Public expands data science team

Liam Kay-McClean

Global evidence and advisory business for the public sector Kantar Public has appointed Christine Foster to the newly-created role of global chief product officer for data science.

News4 April 2022

ISG acquires Agreemint

Technology research and advisory firm Information Services Group ( ISG) has acquired artificial intelligence ( AI) contracting platform Agreemint from its founders.

News4 April 2022

AiMCO names new chair and deputies

The Australian Influencer Marketing Council ( AiMCO) has appointed a new chair and deputy chairs on its guiding council following a member election.

News4 April 2022

Behaviorally opens Hamburg hub

Shopper marketing consultancy Behaviorally has expanded to Germany with Christian Dössel appointed senior vice-president at its new Hamburg hub.

News4 April 2022

Oxford University launches applied data centre

The University of Oxford has opened an applied data science centre to lead its work on the use of data, evidence and digital tools in healthcare and policymaking.

News1 April 2022

MediaCom UK names consumer apps head

Media agency MediaCom UK has appointed Dave Wallace as head of consumer apps.

News1 April 2022

RealityMine releases purchasing data tool

Media research company RealityMine has launched an online measurement tool for product purchases.

News1 April 2022

Red C makes senior management hire

Colette Doyle

Red C has appointed Conor Murphy to its senior management team in Ireland.

News1 April 2022

Voxpopme launches customer advisory board

Colette Doyle

Voxpopme has announced the formation of an invite-only 10-member ‘visionaries’ advisory board.