NEWS29 April 2022

PPL Insights joins forces with Strategir

Europe New business News UK

UK/EUROPE – Consumer and sensory research specialist PPL Insights has formed a strategic joint venture with Strategir, a France-based marketing agency focused on consumer and shopper research.

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The partnership will allow the agencies to provide a broad range of research services linking all elements of the consumer journey. 

Both agencies provide bespoke research solutions and consultancy.  The joint venture will enable them to accompany clients along the innovation path, with different expertise such as sensory and consumer product testing, as well as pack and shelf testing, using proprietary solutions utilising the latest digital and virtual solutions.

Commenting on the venture, PPL Insights MD Yvonne Taylor said: “This is an extremely exciting development in the future of PPL and Strategir. Both companies are experts in their field and by joining forces we can offer our clients a truly holistic approach to the consumer experience.”

Emmanuel Delsuc, chief executive at Strategir, added: “We have built our own network for almost 15 years and can count 13 offices around the world. It’s very promising to create a special partnership with a valuable partner such as PPL Insight.

“The combined Strategir and PPL synergy is intended to go further to unlock the consumer truth for our clients in the fields mastered by PPL and extended to those of Strategir. This synergy will result in tested and proven ad hoc and innovative approaches.”