Bastide (pictured) has almost 20 years’ experience in the industry and joins Strategir from MetrixLab where she was vice-president of sales. She has also worked at Ipsos, GfK and Harris Interactive.

Emmanuel Delsuc, managing director, said: "Strategir started its digital movement a few years ago, building on its market research expertise. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges. Caroline, through her experience and expertise will accelerate this dynamic."

She will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, to help combine the Group’s qualitative and quantitative talents.