NEWS29 January 2015

Strategir invests in WSA

Europe M&A

FRANCE — Strategir has invested in qual research agency WSA, resulting in a new company, Strategir-WSA.

Strategir-WSA will be 70% owned by Strategir and 30% by WSA’s current managers, Pascal Bluteau, Dominique Suire and Jean-Pierre Michel, and will join the Strategir group of companies.

Qual consumer research agency WSA has a particular focus on banking, insurance, telecommunications and media.

“We decided to join Strategir firstly because of its major international presence, which will help us fulfil a growing demand amongst a number of our clients, and secondly as a result of the strikingly close similarities in the vision and values shared by the management teams of our two companies,” said WSA MD Bluteau.

“We’re raring to go and can’t wait to write a new chapter in the history of WSA, one that is shaped by a greater international presence and diversity.”