Kubi Kalloo hires two new team members

With over 13 years’ experience spanning both agency and client-side roles, Milliken (pictured) brings significant experience to the team.

He started out in marketing at Unilever and his client-side career culminated as consumer insights and planning lead for Pernod Ricard’s single malt brand portfolio.

Milliken’s cultural insights and semiotics work in scotch whisky was globally recognised in 2020, receiving two coveted industry awards: the Aura Insight Impact award and the MRS Virginia Valentine award for Cultural Insight.

His love of brands led him to launch one of his own, Lot 42 Premium Hard Seltzer. Introduced in both the UK and Netherlands, it is already noted for being one of the most awarded brands in the category.

Kristin Hickey, founder and  chief executive of Kubi Kalloo, commented: “I’m delighted to bring Dale on board. His wealth of experience and entrepreneurial instincts bring powerful new capabilities to our ever-expanding consultancy offer.”

In other news from the company, David Smith has developed, and is also leading, Kubi Kalloo’s Graduate Boot Camp, a training programme that supercharges the development of the company’s new-to-industry team members.

Smith has several decades’ worth of experience in the MRX space, having run marketing intelligence and customer insight company DVL Smith since 1990 and was also previously chief executive at Illuminas.

Described as “the first of its kind”, the Kubi Kalloo graduate training scheme aims to fast-track the brightest minds of tomorrow to the forefront of the insights industry. Launched last month, it is said to provide trainees with a holistic overview of the sector.