Wheatley (pictured left) will become vice-president Emea at Rep Data, while Davison (pictured right) will take up a role as non-executive director for the region.

The Emea hub in Linz will serve as a base for Rep Data’s Emea leadership team, and follows the acquisition of Austrian in-survey data quality tool provider ReDem in February, which was headquartered in the city.

Wheatley is a founding member of the Rep Data team and previously launched and led sales for the Research Desk DIY sampling platform. Before joining Rep Data, Wheatley spent five years at Lucid.

In his new role, Wheatley will head up Rep Data’s regional expansion and will be based primarily in London.

Davison founded Keen as Mustard Marketing in 2006, focused on clients in data, research and insight, and currently serves on the Esomar Council as well as holding a fellowship of the Market Research Society.

Florian Kögl, managing director for Europe at Rep Data, said: “Our expanded Emea investment will reduce friction in multi-country work, create clearer expectations from the start, and give clients confidence that they have a partner built to deliver dependable data and service across every market.”