At Rep Data, Carlsson, who is based in Stockholm, will seek to help strengthen Rep Data’s strategic focus on the European market.

Carlsson spent more than 23 years at Cint, including six-and-a-half years as chief innovation officer, before leaving the company in 2024.

In addition, Carlsson is the founder of Milo Advisory, where he works with start-ups and scale-up companies in the research and marketing technology industries on issues such as go-to-market, product strategy and international growth.

The appointment comes at a time where Rep Data is growing its European operations, and has recently acquired Austrian in-survey data quality tool provider ReDem and consumer research platform SightX.

Patrick Stokes, chief executive at Rep Data, said: “As we expand our presence in Europe, his perspective will help ensure we are building in the right way for clients across regions.

“That includes continuing to connect our platform, data quality infrastructure and global operations into a more unified research workflow.” 

Carlsson added: “As research becomes more global and more technology-driven, ensuring data quality across the entire lifecycle is critical. Bringing together platform, data quality infrastructure and analytics in a single workflow is a meaningful step forward for the industry.”