Keen as Mustard launches insight teams comms offer
The ‘Spotlight’ service is aimed at helping teams to create impactful communications from their data and combines marketing techniques with strategic storytelling.
The service offers five formats depending on client needs: animated presentations, infographics, white papers, slide decks and talking-head videos.
The company said it has designed the approach for speed, efficiency and tight budgets.
“Too many brilliant insights never influence decisions because they’re not communicated effectively,” said Lucy Davison, chief executive at Keen as Mustard (pictured).
“AI is a great help to rationalise and organise data and insight, but it cannot make the human connection.”
Davison said the service would help teams to “cut through the noise and influence human decisions”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments