NEWS28 February 2022

Ipsos acquires Canadian mystery shopping specialist

Europe M&A News North America

Europe & North America – Ipsos has acquired We Check, an Ottawa, Canada-based  specialist in mystery shopping solutions.

Woman in a clothes store wearing sunglasses and keeping her identity secret

The acquisition will help Ipsos work with companies to improve their performance across all sales and service channels. 

Founded in 1997, We Check has been successfully providing mystery shopping solutions to a broad array of clients across Canada. With the capacity to monitor compliance to brand standards at physical locations, contact centres or digital purchases,

The firm has helped clients improve customer experience and satisfaction with data and insights. In September last year, the company recorded an annual revenue of CAD$800,000 (£468,650 ).

We Check has forged solid relationships with clients in virtually every sector, including major national retail and financial service companies, service-oriented national government departments and service agencies.

We Check chief executive Tracey Conners commented : “We are proud to join Ipsos. Our complementary skills and expertise in the mystery shopping industry will allow both the business and the experts to excel. Having partnered with Ipsos since 2013, it is the right time in the Canadian market to join forces.”

Ipsos Global CEO Ben Page added: “Mystery Shopping is a fundamental component of the channel performance business and a high growth area for Ipsos. Being leaders in this space in Canada will allow us to bring further capabilities to our clients. We welcome We Check and the team’s expertise to Ipsos.