NEWS30 April 2018

Directions appoints Lax for CX role

News North America People

US – Directions Research has hired Howard Lax as vice-president, customer experience practice.

Howard Lax_crop

Lax (pictured) will report to chief marketing officer, Tim Laake.

Before joining Directions, Lax headed his own consulting practice, The Lax Group and he has also held customer experience (CX) leadership positions with TNS, GfK, Harris Interactive and ORC, as well as directing the CX programme for Freddie Mac.

Laake said: “Howard is an expert in customer experience, with impressive CX leadership experience on both the client and supplier side.”