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OPINION21 December 2018

Virtual assistants, real issue

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Impact Innovations North America Opinion Technology

As voice assistants become more prolific, Twitter’s Matt Taylor asks what the purpose of market research would be if choices were defined by algorithms rather than consumers. 

Of all the buzzwords that have emanated from Silicon Valley over the past 20 years, ‘disruption’ may well be the one most often repeated in boardrooms around the world. The theory of disruption is fairly simple: it’s an ...