OPINION23 September 2019

Quantifying the value of work

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Market researchers must be ready to prove the financial worth of their work in order to thrive in an age of data, writes Twitter’s Matt Taylor.

It’s fair to assume that, if you’re reading this, a large part of your day job will involve assessing the effectiveness of marketing campaigns – or, perhaps, testing the feasibility and market fit of new product designs.

The insights team is ...