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Hive minds

Hadley Coull, founder of Headz, writes about the rise of independent researchers, strategists and consultants coalescing under new insight and strategy ‘collectives’.

Hadley Coull

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Sweet solutions

Christina Habib is part of a senior insights organisation within Unilever looking to build better customer understanding into innovation. She believes businesses need to innovate differently, experiment more – and research agencies should be partners. 

Katie McQuater