Impact magazine looks at how business and government is using evidence and insight to make a difference.
Making a choice
As head of marketing for reproductive health charity Marie Stopes UK, Vix Proctor has to ensure accurate information is accessible to women and men while facing down the protestors and managing minimal budgets. By Jane Bainbridge
Playing the long game
Rory Sutherland on the dangers of focusing on the short-term and easily measurable, at the expense of more relevant, but harder to measure, long term effects.
MIDDLE EAST - Luxury purchases are more of a habit than an extravagance in the Middle East, say Ziad Skaff and Rumana Sadekar, of Hall & Partners. They discuss the local nuances that drive this behaviour
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