Impact magazine looks at how business and government is using evidence and insight to make a difference.
Why is common sense so rare?
Prior experience is often ignored in the quest by businesses and governments to move forward, says Lorna Tilbian, who says common sense is anything but common.
Trust in the pack
Research by scientists in the US points to marketing messages on packaging being more believable than those made in advertisements. By Jane Bainbridge
MIDDLE EAST – Women in the MENA region are the force behind many purchase decisions, but are often overlooked by brands. New research by Ipsos sheds some light on their pivotal role in the household. By Mohammed Minawi