Impact magazine looks at how business and government is using evidence and insight to make a difference.
Football fans finding their feet in China
With investment, supporters, big clubs and grassroots initiatives, football is becoming China’s go-to sport. By Jane Bainbridge
Talking about my generation
Attitudes towards generations are shifting, as are thoughts around age-appropriate behaviour and lifestyles. Research from OMD and house51 explores the British public’s preconceptions. By Ian Murray, of house51, and Sarah Gale, of OMD UK
In The Blink of an Eye
Scientists have found that the way in which shoppers look at, and assess, products on the shelf can influence their response to the goods. By Jane Bainbridge