News30 September 2016

Nielsen adds PPM to local TV measurement

Nielsen has announced it will incorporate its Portable People Meter ( PPM) to enhance its total audience coverage for local TV ratings. 

Opinion30 September 2016

The job market - data is changing the day job

Sinead Hasson

Every job should offer career development, so make sure you’re not left languishing while others are gaining the skills.

News30 September 2016

UK digital ad spend set to continue double digit growth

Digital ad spend in the UK is expected to grow by 12% this year, according to eMarketer's latest forecast.

News30 September 2016

Online ads need 14 seconds of screen time to be viewable

A new eye-tracking study has revealed that online ads must be on screen for 14 seconds 'to have any chance of being looked at'. 

News30 September 2016

Marketing Sciences Unlimited hires Hiett for client services role

Claire Hiett has joined Marketing Sciences Unlimited from Tesco as client services manager. 

News30 September 2016

Join the Dots on BBC roster

Manchester-based market research agency, Join the Dots, has been appointed to the new BBC Digital Design Research roster and will be working with the corporation to explore and better understand its audience.

News30 September 2016

MRS launches mentoring scheme

A specialist mentoring scheme for the research sector has been started by the Market Research Society to help equip market researchers for the combination of skills required today.

News29 September 2016

Nielsen unveils fully syndicated digital content ratings

The ratings provider has announced that Digital Content Ratings will be available in full syndication for clients from September 30.

Feature29 September 2016

Nothing like a timeline to focus the mind

Chris Molloy

Brand owner marketers can learn from the pragmatism and entrepreneurship of Private Equity companies to accelerate growth

News29 September 2016

One third tracking their health

One in three people ( 33%) are monitoring or tracking their health or fitness using apps, fitness bands or smart watches. 

News29 September 2016

Violety joins Morpace

Full service market research company Morpace has hired Artem Violety as vice-president  for its west team based in California.

News29 September 2016

A quarter of consumers actively ignoring branded content

Twenty six per cent of consumers are actively ignoring social posts or advertisements from brands, according to new research from Kantar TNS.

News29 September 2016

ThinkNow launches minority B2B panel

Culturally integrated research and Hispanic sampling company ThinkNow has introduced the first minority business owner panel in the US.

News28 September 2016

Earle joins ZappiStore

Former UK head of client development at GfK, Babita Earle, has joined ZappiStore as global accounts and partnership lead director. 

News28 September 2016

Worldpay releases payment analytics tool

Payment processor Worldpay has launched an analytics tool, Your Marketplace, to help businesses gain insight from card payments data.

Feature28 September 2016

The Ambition Gap

Matt Taylor

Researchers need to help clients with more innovative methodologies – and Twitter’s Matt Taylor offers two ways to do this

News28 September 2016

Boxclever unveils analytics offer

Boxclever Consulting has launched a new research analytics company, Whizzbox Analytics, designed to work in partnership with agencies throughout the research process.

News28 September 2016

Chime Insight & Engagement Group hires across the business

The research agency has announced a number of new appointments across the business, including four director-level hires. 

News28 September 2016

Kantar Public launches behaviour change academy

Kantar Public, Kantar's new government and public sector offer, is establishing an academy for clients to explore best practice in behaviour change programmes. 

News28 September 2016

BARB hires Griffiths for strategy role

Rhiannon Griffiths has joined the viewing figures provider from Guardian News and Media as head of strategic developments.

Opinion27 September 2016

BE Bites: Impulsive young minds

Crawford Hollingworth

We all know people around us who can be impulsive and shortsighted. But are there some groups or demographics that are more likely to have these traits? By Crawford Hollingworth

News27 September 2016

Socialbakers launches scoreboard to track US elections

Social media analytics company Socialbakers has released its US Election Social Scoreboard so users can monitor social media conversations on the presidential candidates. 

News27 September 2016

Blauw Research launches agile research label

Blauw Research has launched SPRINT, intended to help agile working teams and organisations access consumer insight at any time in the development process. 

News27 September 2016

IAB promotes new ad formats

The Internet Advertising Bureau UK has unveiled a new portfolio of online ad formats as part of a drive to improve online experience and reduce ad blocking. 

News27 September 2016

Lightspeed tool gives instant survey satisfaction feedback

Data collection company Lightspeed has announced Survey Health Score ( SHS) to capture panellists’ feedback and post-survey satisfaction levels in real-time. 

News27 September 2016

NPD Group collaborates with Neustar MarketShare

Market information business The NPD Group has partnered with marketing analytics company Neustar MarketShare.

News26 September 2016

Research Live awards judging line-up revealed

The final line-up of judges and awards for the Research Live awards, part of the annual MRS awards, has been announced. 

Feature26 September 2016

Rise of the machines

Bronwen Morgan

An artificial intelligence system is learning to predict behaviour based on information from first-person video footage.

News26 September 2016

Watch Me Think expands team

Consumer video company Watch Me Think has appointed former Unilever insights manager, Jenny Hearne, as head of thinkers’ thoughts. 

News26 September 2016

Neustar forms marketing analytics partnership with Facebook

The collaboration is intended to enable marketers to get a better understanding of the effectiveness of their campaigns on the platform, as well as attributions through Instagram and Audience Network.

News26 September 2016

Kantar unveils government and public sector offer

Kantar Public will work with clients in government, the public sector, global institutions, NGOs and commercial businesses to advise in the delivery of public policy, services and communications. 

News26 September 2016

20/20 Research launches quick turnaround study

20/20 Research has introduced a new research solution called Velocity giving clients study results in seven days.

News23 September 2016

Sapio Research opens its doors

Former Redshift Research founders Jane Hales and Guy Washer have joined forces with Jessica Bunce and Andrew White to launch full service market research agency Sapio Research.

News23 September 2016

Global mobile ad revenues grew by 68% in 2015

Mobile advertising growth continues to accelerate, increasing by 68.2% from €22bn to €37bn last year, according to figures from IAB Europe and IHS. 

News23 September 2016

Lightspeed names Carrea as CEO of healthcare practice

Jennifer Carrea has joined the company as chief executive officer of Lightspeed All Global, the company's global healthcare practice. 

News23 September 2016

Facebook 'overestimated video viewing metric for two years'

The social media giant reportedly overestimated average viewing time for video ads on its platform for two years.

Opinion23 September 2016

Learn to speak 'City'

Lorna Tilbian shares her 10 rules for demystifying the stock market when going through an initial public offering ( IPO)

News23 September 2016

Kelly Clark made GroupM global CEO

WPP's media investment business, GroupM, has appointed Kelly Clark as its global CEO.

News23 September 2016

MaritzCX appoints Jeppson to business development role

Customer experience software and services company MaritzCX has hired J.D. Jeppson as its vice-president of business development  and partnerships. 

News22 September 2016

Facebook remains most popular among UK millennials

Facebook's multi-platform reach among UK millennials in July 2016 was 90.2%; 30% higher than second-placed Instagram, according to new comScore research.

News22 September 2016

Boxclever announces three new appointments

Rich Brown, Andy Haylett and Dean Tindall have all joined the company at director level. 

News22 September 2016

Customer experience improves for first time in three years

The quality of customer experience offered by UK businesses has shown significant improvement for the first time in three years, according to research from KPMG Nunwood.

News22 September 2016

Woodford to replace Lefroy as Advertising Association chief executive

Stephen Woodford has been appointed as the organisation's new chief executive as Tim Lefroy steps down after seven years as CEO.

News22 September 2016

MARU/VCR&C appoints Gardner to SF office

David Gardner has been named by tech and insight communities business MARU/VCR&C as its managing director and head of its San Francisco-based technology & retail practice group.

News22 September 2016

GfK’s Armstrong takes Chime Insight & Engagement MD role

Jane Bainbridge

Chime Insight & Engagement ( CIE) Group has appointed Pam Armstrong as managing director.

News21 September 2016

Social media insight held back by "people issues and mindset"

A new cross industry guide to social media insight entitled 'Integrated, Not Isolated' was launched on Monday night at the IPA in London. It’s the latest in a series produced by #ipasocialworks and the first to examine the value of social media as a source of powerful insight to influence long term business strategy. By Christian Walsh.

News21 September 2016

WPP launches government practice in Singapore

WPP has established a government & public sector practice in Singapore, led by executive director Cecilia Wong.

Feature21 September 2016

Alain de Botton in seven

Swiss-born Alain de Botton is the author of multiple books exploring the philosophy of everyday life. He answers Impact's questions on topics including mindfulness, success and social media.

News21 September 2016

Kantar Retail and SMI partner on eye-tracking VR shopping technology

Kantar Retail and SensoMotoric Instruments ( SMI) have partnered to create a virtual shopping experience that provides shopper data in a controlled environment. 

News21 September 2016

SSI and IHG launch loyalty programme

Sampling and data collection company SSI has established a new rewards programme exclusively with InterContinental Hotels Group ( IHG) called Opinion Check-In.

News21 September 2016

Nielsen and Vision Critical form alliance

The alliance will see Nielsen's data integrated with Vision Critical's platform, with a view to enabling clients to better understand their customers. 

News21 September 2016

Obituary: Bryan Atkin

Bryan Atkin, co-founder of Breaking Blue ( formerly RS Consulting), has died at the age of 72.

Opinion20 September 2016

Know your must-haves and delighters

The KANO model, published in 1996, still provides a state-of-the-art approach to generating insights for new product development, customer loyalty, and marketing communications, says Frank Hedler of Simpson Carpenter.

News20 September 2016

Flamingo unveils report on the modern British family

Qualitative research agency Flamingo has launched a new piece of research on meeting the needs of the modern family, in partnership with Haygarth. 

News20 September 2016

Grocery retailers struggling to keep pace with customer demand

New research has revealed that grocery retailers feel that they are at risk of failing to deliver on their brand promises in the omnichannel era. 

News20 September 2016

Toluna launches automated concept testing tool

PowerConcept, a real time, automated concept testing tool, is the latest addition to the Automated Insights suite available within the QuickSurveys platform. 

News20 September 2016

Ipsos rolls out annual global business influencers study

The GBI survey looks at the media, business, financial, luxury and travel habits of senior global business executives. 

News20 September 2016

Morar appoints new MD

Insight and branding agency Morar has named its former head of consulting, Julian Dailly, as its new managing director. 

Feature19 September 2016

Lights, camera, action

Jane Simms

The business model behind the rise of Picturehouse may be unconventional, but Lyn Goleby’s love of cinema has helped the company grow, with ever more inventive ways of tempting people to the movies. By Jane Simms

News19 September 2016

iGen Insight announces team changes

The kids, youth and family research agency has announced a new joiner and a promotion. 

News19 September 2016

UK consumers 'more mobile oriented' than Americans

Bronwen Morgan

Single-source audience measurement company Verto Analytics has released a report on the behaviours of cross-device digital consumers in the UK.

News19 September 2016

Confirmit looks to the future with Insight 2036 survey

Confirmit is to look into the future of voice of the customer, voice of the employee and market research in 2036 with a study among industry professionals. 

News19 September 2016

i-view London expands team

The viewing facility has taken on four new joiners and promoted two staff following a move to a new location on the Strand. 

News19 September 2016

Nielsen partners with i2c on programmatic venture

Nielsen is collaborating with Sainsbury's and Nectar card owner Aimia's partnership i2c on a venture to demonstrate the impact of digital ads on shopping behaviour. 

News16 September 2016

MARU/ VCR&C unveils qualitative insights research group

The Qualitative Insights Center of Excellence is designed to leverage a range of online technologies in order to develop deeper insight into consumer behaviour. 

Feature16 September 2016

Smart behaviour change

Claire Maugham, director of policy and communications at Smart Energy GB, explains how the unique challenge faced by smart meter rollout has prompted a fresh look at behavioural science.

News16 September 2016

Route renews Ipsos Connect contract until 2023

The audience research body for outdoor advertising Route has awarded Ipsos Connect with a new six-year contract to measure outdoor media audiences. 

News16 September 2016

Critical Mix hires Turner-Kerr as UK MD

Colin Turner-Kerr has joined the data and insights company as managing director, UK, with a remit of leading the business' growth in the UK and Europe.  

News16 September 2016

GfK and Cobalt Sky among winners at MRS Operations awards

The awards, which recognise excellence in the field of market research operations, were presented last night in London.   

News16 September 2016

Mustard launches innovation process

Full service market research agency Mustard has released its Popcorn innovation process, a three-stage approach to help clients develop new products and services. 

News16 September 2016

ComRes opens Shanghai office

Strategic research company ComRes has opened its first office in China as part of an international expansion that has also seen it appoint a new commercial director.

News15 September 2016

Nielsen to ditch all paper diaries by 2018

Nielsen has announced it will introduce full electronic measurement for its local television ratings in all 210 designated market areas ( DMAs) by mid-2017, meaning the end of paper diaries in even the smallest TV markets by early 2018.

News15 September 2016

Online media leaders form coalition to improve ad standards

The Coalition for Better Ads will use research and advocacy to develop and implement new standards for online advertising. 

News15 September 2016

BDDO hires first head of marketing science

Omnicom's BDDO New York has appointed Sharon Sankar-King to the newly created role of EVP, head of marketing science. 

Opinion15 September 2016

A life of luxury

Luxury marketing strategies are changing as flamboyant attention-seeking makes way for privacy and personalisation says GfK’s Joe Staton. 

News15 September 2016

Online media consumption reaches 'tipping point'

Bronwen Morgan

A 'profound shift' towards online media consumption in 2016 has been led by the millennial age group, according to the latest IPA TouchPoints study.

News15 September 2016

VideoAmp in European expansion

The total video platform VideoAmp has opened its EU headquarters in Amsterdam to meet growing European demand.

News15 September 2016

Informa buys Penton making US its biggest market

Jane Bainbridge

Global business intelligence company Informa has announced a £1.2 billion acquisition of US exhibition and professional information service group, Penton Information Service.

News14 September 2016

Lightspeed unveils new solutions for Australian market

The Kantar-owned digital data collection company has launched 10 new capabilities in the Australian market, including facial coding and social media intelligence. 

Opinion14 September 2016

The ethical use of social media research

Michelle Goddard

The difference between research in the digital and physical space is clear – but, asks Dr Michelle Goddard, what about the ethical considerations? 

Feature14 September 2016

Britain after the referendum

Jane Bainbridge

An illustrious panel lined up at the Royal Society of the Arts last night to take part in Ipsos MORI’s discussion about the next stage for Britain as it embarks on Brexit.

News14 September 2016

Nielsen launches rapid concept test tool

The measurement company has unveiled Concept Quick Predict, a new product testing tool that claims to allow testing up to three times faster than traditional methods. 

News14 September 2016

European programmatic market increases by 70%

The total programmatic display advertising market in Europe leapt by 70% from €3.4bn to €5.7bn in 2015, according to figures from IAB Europe.

News14 September 2016

FreshMinds makes three senior hires

The insight and innovation consultancy has announced three new appointments, including Jason de Klerk as director and head of quantitative research. 

News13 September 2016

Reviews 'more influential than peer recommendations'

Consumers are more likely to make a purchase based on good reviews than as a result of recommendations by parents and friends or celebrity endorsements, according to new research. 

Feature13 September 2016

The data currency

Jane Bainbridge

Data analytics has led Travelex’s global marketing director, Dominic Grounsell, to change his mind on many aspects of marketing.

News13 September 2016

GLocal Mind makes European hire

Global healthcare fieldwork company GLocal Mind has appointed Chara Parmar ( née Callaghan), formerly director of capabilities and services at Ipsos MORI, as senior account director.

News13 September 2016

Aquila Insight rebrands and expands

Data analytics company Aquila Insight has rebranded to mark its fourth birthday and moved into new offices in Edinburgh to support its rapid expansion.

News13 September 2016

Unruly launches two emotional intelligence tools

The video ad tech company has partnered with Nielsen, Affectiva, Moodagent and Kent State University to add emotional intelligence elements to digital advertising. 

News13 September 2016

Ipsos Connect partners with PACL

Ipsos Connect and marketing consultancy Partnership Audits & Consulting ( PACL) have collaborated on a new evaluation service for brands looking at sponsorship and marketing partnerships. 

News13 September 2016

Hummerston joins Lucid in client development role

Arno Hummerston has joined Lucid from GfK as vice president of corporate development. 

News12 September 2016

BCC downgrades UK growth forecasts

Jane Bainbridge

In its first economic forecast since the EU referendum, the British Chambers of Commerce ( BCC) has downgraded its UK GDP growth forecast from 2.2% to 1.8% for this year. 

News12 September 2016

ComScore adds targeting solution

Cross-platform measurement company comScore has introduced Activation, a tool to deliver data for more precise audience and content targeting. 

Opinion12 September 2016

How food advertising best stimulates the senses

Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.

News12 September 2016

Mixed views of how tech will impact future wellbeing

The UK public are willing to welcome future tech into many parts of their lives, especially in healthcare, but remain concerned about it leading to greater isolation according to research from Nesta.

News12 September 2016

Nielsen adds CPG stock software tool

Global performance management company Nielsen has launched its Assortment and Space Optimisation ( ASO) tool incorporating real-time data and space-aware analytics to minimise out-of-stock and maximise demand.

News12 September 2016

Samba TV launches TV-to-digital sync platform in Europe

Ad and media audience analytics company Samba TV has released its Sync and Retarget digital ad buying platform in the UK and appointed European VP.

News9 September 2016

Lucid hires Proof business lead

Audience platform Lucid has appointed Joseph Zahtila as senior vice-president of its Proof business unit. 

News9 September 2016

More time spent with TV than all other media platforms combined

The time that American consumers spend with traditional TV is 16% greater than time spent will all other platforms combined, according to new research from GfK.

News9 September 2016

SIS International expands panels, hires two

SIS International Research has expanded several of its B2B, healthcare and consumer panels and databases and taken on two senior members of staff. 

News9 September 2016

BrainJuicer launches System1 Politics

Jane Bainbridge

BrainJuicer has announced the creation of a specialist unit, based on its behavioural science model,  to improve the prediction of election results called System1 Politics which will be run by Tom Ewing. 

News9 September 2016

Noble takes on Ebiquity CFO role

The marketing analytics specialist has announced the appointment of Andrew David Noble as chief financial officer and director of the board, with immediate effect. 

News9 September 2016

Kantar unveils new identity

Jane Bainbridge

The Kantar brand is to become more dominant across all its operating brands in a new corporate identity revealed today.

Feature8 September 2016

Searching for the small clues

Jane Bainbridge

In his latest book, Small Data: the tiny clues that uncover huge trends, Martin Lindstrom cautions that big data has become too powerful and instead he champions the insight in the small.

News8 September 2016

Realeyes hires Bilicic for global role

Emotion measurement technology company Realeyes has appointed David Bilicic as its head of global sales and strategic partnerships.

News8 September 2016

UK digital ad spend to see 12% growth

UK ad spend is set to grow by 5.4% in 2016, driven primarily by digital, which is set to see an 11.5% increase, according to figures from Carat. 

News8 September 2016

Toluna buys Crossense

On-demand digital insights company Toluna has acquired permission-based digital tracking company Crossense. 

News8 September 2016

FocusVision strengthens EMEA leadership team

The market research technology firm has made a number of promotions within its leadership team in the Europe, Middle East and Africa region. 

News7 September 2016

Flamingo promotes Gomez to joint CEO of London

Jane Bainbridge

UK – Insight and strategy consultancy Flamingo has promoted Sam Gomez to the role of London co-CEO, joining current agency head Ednyfed Tappy. 

News7 September 2016

Snapchat ad revenue to approach $1bn in 2017

Snapchat is forecast to generate $367m in ad revenues this year, with that figure jumping to $935m in 2017, according to eMarketer. 

News7 September 2016

Ipsos launches tool for product development

Ipsos ProductQuest has released Sense*Suite to help guide clients early stage research & development projects.

News7 September 2016

Telmar adds reach and frequency to Touchpoints database

Audience planning software company Telmar has announced that marketers can now estimate reach and frequency on the USA Touchpoints database. 

Feature7 September 2016

A tough day at the office? Eric Msombo's is probably harder

Working as a market research project manager in the Democratic Republic of Congo comes with a unique set of challenges.

News7 September 2016

Norstat opens French office

Online panel company Norstat has appointed Marc-Antoine Jacoud as the managing director of its newly established operation in France.

News7 September 2016

Crowd DNA launches new division for 'socialising' insight

Crowd DNA\Socialise will specialise in creative delivery, thought leadership and consultancy services. 

Opinion6 September 2016

Why loyalty schemes don't drive loyalty

Loyalty schemes focus too much on the functional aspects of points and prizes and not on emotional drivers like trust and likeability, says Ben Pask of Rare. 

News6 September 2016

UK consumers unaware of food wastage

A report from Sainsbury's, in association with sustainability charity Wrap, has revealed that just 3% of UK consumers feel ashamed about throwing away food. 

News6 September 2016

SimilarWeb hires Bourque as chief commercial officer

The digital market intelligence firm has hired Carla Bourque as chief commercial officer, to be based at its San Francisco office. 

News6 September 2016

Xaxis’ plista acquires Linkpulse in Norway

WPP-owned data-driven native ad company, plista, has bought content analytics company Linkpulse for an undisclosed amount. 

News6 September 2016

ZappiStore appoints VP for Canada

Former McDonald’s consumer insights lead, Joseph Chen, has joined the market research tech company ZappiStore as vice-president for the Canadian market. 

News6 September 2016

Ebiquity releases global ad intelligence platform

Marketing analytics specialist Ebiquity has launched Ebiquity Portfolio platform, its tool for clients to access advertising data.

News5 September 2016

Globalexicon sees third consecutive year of strong growth

The market research language and translation service provider has seen three consecutive years of over 50% revenue growth. 

Feature5 September 2016

The Book Group

Understanding readers and leaving no segment unmined has been Louisa Livingston’s priority since joining Hachette and establishing its insight department.

News5 September 2016

Streaming reduces kids' ad exposure 'by 150 hours a year'

New research on the impact of streaming services such as Netflix on advertising exposure suggests children could be kept from viewing around 150 hours of ads per year. 

News5 September 2016

Dentsu Aegis Network buys Accordant Media

Dentsu Aegis Network has acquired data-driven programmatic ad company Accordant Media for an undisclosed amount. 

News5 September 2016

Bardega joins iProspect as UK CEO

Stefan Bardega has joined the performance marketing agency from ZenithOptimedia, where he was global chief digital officer.  

News5 September 2016

Richard Collins joins Big Sofa

Jane Bainbridge

Market research tech company Big Sofa has appointed Richard Collins to the newly created position of chief customer officer. 

News2 September 2016

Maxus appoints first global creative director

Jen Smith, currently head of strategy and planning for Maxus UK, will now be responsible for overseeing all of Maxus Global's creative output. 

News2 September 2016

Research Now expands to India

The data collection firm has opened an Indian office, located in the Cyber City business hub in Gurgaon, close to New Delhi. 

News2 September 2016

Video ad spend to overtake static formats within five years

The majority of UK media professionals anticipate that spend on video ads will overtake static ad formats in the next two to five years, according to a new study.

News2 September 2016

Network-wide ad blocking illegal, says EU

Bronwen Morgan

The Body of European Regulators for Electronic Communications has published guidance suggesting that network-level ad blocking is a violation of EU rights on net neutrality.

News2 September 2016

YouGov opens Chicago office

The research firm now has seven US offices, following the opening of another in Washington DC in July. 

Opinion1 September 2016

The future of research: evolve or die

The future of the research industry is hanging in the balance if it doesn't reach out and reinvent itself, says Roger Perowne of Morar. He offers his view on what that future should look like. 

News1 September 2016

WeatherAlpha and Drawbridge partner on weather-based targeting

The partnership is intended to allow agencies and advertisers to dynamically target consumers across devices with weather-related messages. 

News1 September 2016

Meetrics closes third funding round

Online ad effectiveness platform Meetrics has announced that it has successfully completed its third round of funding. 

News1 September 2016

Hughes to step down as ISBA director general

The Incorporated Society of British Advertisers ( ISBA) has announced that Mike Hughes is to step down from his role as director general in early 2017. 

News1 September 2016

Cint opens San Francisco office

Research technology firm Cint has opened an office in San Francisco, its fifth US location and second on the west coast.