This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS30 September 2016

UK digital ad spend set to continue double digit growth

Mobile News Trends UK

UK — Digital ad spend in the UK is expected to grow by 12% this year, according to eMarketer’s latest forecast.

This growth will be outpaced by Facebook, Twitter and Google, which are expected to see 31%, 14% and 13% growth in net digital ad revenues respectively. 

Google’s growth is more than double what was anticipated by eMarketer in February, thanks to stronger-than-expected mobile ad revenues. Facebook’s digital ad revenues have also been revised downwards; Twitter’s have been downgraded. 

“Across search and social media, mobile’s influence on ad spending continues to be significant,” said eMarketer senior analyst Bill Fisher.

“This is simply a response to consumer behaviour, with the majority of social media usage now occurring on mobile, and mobile search behaviour, too, becoming more pronounced.”