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NEWS29 September 2016

Nielsen unveils fully syndicated digital content ratings

News North America

US — Ratings provider Nielsen has announced that Digital Content Ratings – a component of the company’s Total Audience Measurement framework – will be available in full syndication for clients from September 30.

According to the announcement, Digital Content Ratings provides daily measurement of audiences across digital content types including video and text, with metrics fully comparable to television. 

The advancement is intended to allow clients to access comparative reporting across desktop and mobile devices in a single, integrated solution. 

"Delivering syndicated Digital Content Ratings is a tremendous milestone, and provides publishers, agencies and advertisers powerful insights that help them understand the full value of their content across digital platforms," said Megan Clarken, president of Product Leadership, Nielsen (pictured).

"This is the next step in the transformation of measurement as we know it."

Nielsen Digital Content Ratings is based on a methodology complementary to that of Digital Ad Ratings.

@RESEARCH LIVE

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