Nielsen launches Brandbank in US

Brandbank will be integrated into Walmart’s systems as an approved content service provider.

Nielsen has owned Brandbank – which offers digital product content for e-commerce websites, apps and merchandising – since 2014.

Josh Goldman, senior vice-president, digital retail practice, Nielsen, said: "We are excited to expand this best-in-class capability from other parts of the world into the US, and couldn't be more thrilled to be included in Walmart’s Content Service Provider ecosystem."

Brandbank works with more than 200 retails and 7,000 suppliers globally and has expanded into 10 countries during the past five years.