Walmart picks Nielsen Brandbank
This means Nielsen Brandbank will be an official provider for Walmart and will be investing in on-site presence gaining access to Walmart’s processes to help with content strategy and quality control.
Walmart’s Connected Content Partner Program will launch in January 2019 and is designed to strengthen the retailer’s online presence by improving content quality, customer experience, cost efficiencies and overall online effectiveness across its omnichannel platforms.
Raymond D'Aprile, commercial director North America at Nielsen Brandbank, said: "We are well positioned to help Walmart’s FMCG suppliers navigate the changing landscape of online and mobile shopping. As Walmart makes its transition from a bricks and mortar retailer to a true omnichannel commerce destination, our team of data specialists, product photographers and quality assurance managers will produce quality digital content to accurately represent grocery products and brands."

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments