NEWS6 November 2017
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Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Market research technology company, FocusVision, has been appointed as a key research provider for US retail chain, Walmart.
FocusVision said its DIY online survey and reporting tool, Decipher, will centralise Walmart’s online research operations to integrate customer feedback faster and more cost-effectively.
FocusVision’s president Zlatko Vucetic, said: “Our team and products will help Walmart continue to succeed in such a highly competitive market by removing time and cost constraints; and increasing the speed of customer feedback. We’re also helping Walmart improve mobile research through Decipher, which is built to take on the complexity of survey programming in the mobile world.”
With this expansion, FocusVision is now supplying Walmart with qualitative and quantitative research, and panel management.
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