NEWS27 November 2019

Leger adds FocusVision platform for surveys

Mobile New business News North America

CANADA – Market research and analytics firm Leger has started to use FocusVision’s Decipher platform to host its surveys.

Mobile phone in hand_crop

The tech will optimise Leger’s surveys for mobile devices for a more user-friendly experience for LEO panel members, whether they are answering surveys on their desktop, laptop, mobile, or tablet.

FocusVision Decipher is secure and cloud-based and is hosted in Canada so it has SOC certified data centres which comply with many physical and logistical security certifications.

Jean-Marc Léger, president of Leger, said: “A mobile-first approach is the way forward when it comes to survey design. The FocusVision Decipher survey platform is the perfect complement for Leger’s digital shift and our new LEO mobile app.”

Zlatko Vucetic, CEO of FocusVision, added: “Our industry is reliant on consumer engagement, so our technology must continuously evolve at the same pace as consumer technology trends, expectations, and needs.”