NEWS29 June 2016

WPP and Tencent establish China Social Marketing Lab

Asia Pacific Innovations Mobile News Trends UK

CHINA — WPP has signed a memorandum of understanding to establish an alliance with Chinese internet value added services provider Tencent, to create a social innovation and ideation lab. 

The China Social Marketing Lab will use technology, analytics and creative input to build social ideas and campaigns for Tencent’s QQ and Weixin/WeChat platforms. 

“This partnership represents Tencent’s efforts to create a vibrant content industry through creative social advertising formats, data and technology," said Davis Lin, vice president of Tencent.

"Tencent’s QQ and Weixin/WeChat are among China’s most-used mobile applications. In conjunction with WPP’s global agencies, we will connect businesses with people while offering both businesses and users an enhanced social experience.”