NEWS20 March 2017

Mirum buys 3Ti in China

Asia Pacific M&A News

CHINA – WPP’s wholly-owned operating company Mirum has acquired Internet of Things business 3Ti in China for an undisclosed amount. 


3Ti will be rebranded as Mirum on completion of the acquisition. It was founded in 2005 and its services span digital business strategy consulting, product design and development, software and mobile app development.  

3Ti provides Internet+ and IoT solutions, and has designed and developed smart wearables, smart office, smart health and smart finance products for leading clients. 3Ti currently employs around 100 staff in three offices in Shanghai, Shenzhen and Xi‘an.

Mirum said the purchase would expand its service offering into China with an additional R&D capability aimed at developing proprietary programmes.