NEWS29 June 2016

Razorfish unveils data intelligence platform

Data analytics Innovations News North America

US — Digital agency Razorfish has created COSMOS, a platform that combines cognitive algorithms, data intelligence and machine learning. 

COSMOS is intended to help marketers to create timely, relevant and seamless brands experiences across touch points. The platform mines behavioural data and in turn predicts the needs, wants and motivations across the entire customer journey. It also learns and activates 'cognitive optimisations’ that are intended to drive loyalty, customer retention and experiences through personalisation. 

It is modular, enabling organisations to deploy the platform at scale or purchase ad hoc solutions that can be integrated with existing marketing and technology platforms. 

"New business models are changing old paradigms and companies must now adapt to connect with consumers who are more empowered than previous generations, with more touch points than ever before," said Shannon Denton, chief executive officer, Razorfish.

"With COSMOS, we can now harness intelligence from online and offline data to create a single view of the customer, while at the same time creating experiences that will not only disrupt and drive growth for businesses but also improve the lives of their customers."