NEWS30 May 2022

RealityMine launches automated survey tool

Innovations New business News Trends UK

UK – Consumer insights firm RealityMine has released a tool to allow clients to send surveys automatically to consumers based on search queries, website visits and application usage.

person scrolling on a tablet

RealLife Events will allow users to target panellists with surveys using digital behaviour as a trigger.

The tool, which works across all major operating systems, automates survey delivery to panellists who have used specific apps, websites or made specific search queries.

RealityMine said RealLife Events would therefore grant users a better contextual understanding of consumers’ digital behaviours.

Billy Grant, head of product at RealityMine, said: “The desire to understand the impact of users’ digital behaviour on their decision-making processes is only increasing, and until now, much of this data collection has been performed separately.

“Traditional survey research is not typically connected or validated against the behaviours it seeks to understand.

“RealLife Events bridges this insight gap. For example, if someone is browsing a certain category or using a certain app, a researcher can send a follow-up survey shortly after those behaviours to capture a response when recall rates are at their highest.”