NEWS1 February 2023

Amplify MR and RealityMine partner on panel access

News UK

 UK – Research agency Amplify MR and digital data collection firm RealityMine have partnered to offer offer global private community and panel access for research.

Panels abstract image

Amplify MR offers research solutions for global clients with tailored research specifications that often require recruiting closed panel communities or the use of different sample sources. 

Its offer includes behaviour tracking, audience profiling and data enrichment.  

RealityMine offers digital behaviour data collection technology, which it says complements Amplify MR’s customised research offering. 

In addition to web, app and media data, RealityMine’s metering data portfolio includes survey targeting based on digital behaviour and embedded browser feed data. 

Arno Hummerston, managing director of Amplify MR said: “Strategic business decisions often require tailored collection and delivery of specific data sets. Together with RealityMine, we can combine single source digital data with other data sources – from CRM enrichment to the deployment of huge survey databases for insight mining.” 

Chris Havemann, chief executive of RealityMine said: “Amplify MR have repeatedly impressed us with innovative and exciting use cases for RealityMine’s digital data. In addition, they have done this at a scale many would find impossible, whilst consistently delivering successful outcomes for large blue-chip clients.”