NEWS28 May 2021

Pure.amplify opens UK office

Asia Pacific Media New business News UK

AUSTRALIA – Consumer research, data and insights firm Pureprofile has expanded its media business, Pure.amplify, into the UK.

Piccadilly Circus

The UK team will be led by Pureprofile’s head of performance marketing, Catherine Jones, who joined the business in 2016.

Pure.amplify’s expansion in the UK follows its launch in Australia in September 2020.

The company undertakes proprietary market research and customer journey mapping, and develops strategies for programmatic advertising, media buying and generating audience insights.

Tasneem Ali, general manager of Pure.amplify, said: “We are very excited to be leveraging our highly skilled team in the UK to grow our presence in the region, and cement our client offering.

“Our growth into new regions provides a unique opportunity for Pure.amplify clients to conduct fully integrated, multichannel campaigns across a broad range of global audiences and time zones.”