NEWS28 February 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Mobile data company, Ogury, has released an app intelligence solution for app publishers called Active Insights.
Using Ogury’s first-party data, it looks at user behaviour to give advanced ownership and engagement metrics – beyond what is possible with existing app store metrics or in-app analytics tools.
Publishers can identify competitors and monitor their performance with like-for-like comparison of their own key metrics. They can also use these insights by building and exporting audience segments based on their app use.
Jean Canzoneri, CEO of Ogury, said: “Active Insights is a true world-first. With our solution, publishers are for the first time able to see and respond to detailed insights on user behaviour. It means publishers can supercharge their strategies to engage and retain users. The end result is a far superior experience for users, and an increased efficiency for publishers.”
Active Insights is a component of Ogury’s suite of data solutions for app publishers which are all GDPR-ready.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Associate Director – Mixed Methods, Public Sector (Scotland)
£40000–45000
Resources Group
Associate Director – Consultancy in Customer Experience & Engagement
£45–55,000 + great benefits
Resources Group
Custom Analytics Analyst (Consumer) – Leading Specialist Insights Consultancy
£35,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
@TweetMRS #inclusion Pledge: https://t.co/sB30M7Bfsh The pledge has already been signed by 94 companies . But we… https://t.co/LjmQPASCtk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments